In this episode, the VENDO team explores how retail meets Amazon through a strong omnichannel launch strategy. From balancing online vs. offline tactics to leveraging influencers, external traffic, and reviews, we break down what drives digital shelf performance and how to set your brand up for success across every channel.

Topics Covered:
Online vs Offline (3:19 )
What Role Does Influencer Marketing Play? (7:38 )
Influencer Marketing - Focusing on TTS & Amazon (9:50 )
Drivers of Digital Shelf Performance (13:45 )
Diving into External Traffic (17:00 )
Key KPIs to Monitor (22:30 )
The Weight of Reviews (24:00 )
Launching Across Brands - Pricing Strategies (28:00 )
Speakers:
Darren Saul, CEO, VENDO
Delaney Del Mundo, VP Account Strategy - Amazon & TikTok Shop

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

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