Claim OwnershipThe Gen Z Marketer
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Marketing conversations and everything in between. Let's talk about marketing, branding, e-Commerce and the power of integrated marketing communication.
Find me on Facebook at The Gen Z Marketer Podcast, @genzmkt on Instagram, @genzmarketer on TikTok.
Find me on Facebook at The Gen Z Marketer Podcast, @genzmkt on Instagram, @genzmarketer on TikTok.
62 Episodes
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Have you ever needed to create a website on your own but would rather go for a free service? Canva, one of the known platforms, has not only democratized design, but also website building!
ICYMI, they launched a website builder on their platform. If you ever thought about creating a micro-site for your portfolio or small business, you may want to consider using Canva. Find out why in this episode.
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Portfolio: https://jamiya.my.canva.site/
What is personal branding and how does it affect your career path? In this episode, let's talk about why personal branding is important and how you can figure out what yours is.
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Does a a brand’s chosen ambassadors and their personal lives have an impact on a brand? Are brands impacted by their brand ambassador or endorser’s beliefs and choices? What are the impacts of an endorser's personal life on a brand?
In this episode, our case study is on Shopee Philippines and the backlash on the announcement of their recent endorser, Toni Gonzaga.
Learn more about this case:
https://newsinfo.inquirer.net/1672953/shopee-ph-gets-flak-for-getting-toni-gonzaga
https://www.bloomberg.com/news/articles/2022-09-30/sea-s-shopee-faces-philippine-boycott-over-brand-ambassador-toni-gonzaga
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The Unique Selling Proposition (USP) is one thing marketers always think of every time they try to sell a product or service. In this episode, let's talk about why the USP is a thing of the past and why the Dominant Selling Idea (DSI) is more significant to marketers.
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In this episode, let's walk through the show's behind the scenes. What have we been working on during the hiatus, and how exactly do you brand a podcast?
What is the Gen Z Marketer podcast all about? Where will the show be going now that we're back?
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Coursera is a platform that envisions a world where anyone, anywhere has the power to transform their life through learning. In this episode, let's talk about the reasons why Coursera is appealing to learners and prestigious institutions worldwide. Find out how you can also apply and get approved for financial aid in Coursera!
By the end of this episode, you should be encouraged to further your personal, educational, and professional growth by taking courses from the platform.
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Build your brand with ZeBranding: https://zebranding.com/?lmref=oKThgw
Social media has been around for at least a decade and has significantly changed consumer behavior and the way marketers work. In its early years, it positively impacted users as it bridged gaps in relationships. However, the recent years shows us the dark side of the other side of the coin. Inspired by Netflix's The Social Dilemma, let's discuss how Facebook has changed user experience, how it has affected us as users and marketers, and how marketers should move forward.
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Build your brand with ZeBranding: https://zebranding.com/?lmref=oKThgw
Brands are starting to speak up and take a stand on politics. This emerging change in behavior is something that consumers react to - and depending on the cause and communication strategy, they may react positively or negatively.
Should brands be neutral or should they be vocal? How does this impact brands and consumers? How should we, as marketers, take action?
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Build your brand with ZeBranding: https://zebranding.com/?lmref=oKThgw
Here we are, a year later into the podcast and wrapping up season 1! I am grateful for your support and in this episode, let's wrap up the season and talk about what we can look forward to next year!
See you again next year on season 2 and don't forget to hit the follow button to get notified on the latest uploads!
Share your topic requests, guesting and collaboration proposals, and more on my socials below!
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Join the Facebook group: https://www.facebook.com/groups/genzmkt
Build your brand with ZeBranding: https://zebranding.com/?lmref=oKThgw
Chanel released a commemorative Advent calendar to celebrate the iconic N°5's 100th year. Netizens are abuzz with the release as TikTok videos went viral for showing the contents of the calendar. The brand got a lot of flak for their advent calendar as they failed to justify the product value. In this episode, let's digest what we can learn from this fiasco and why this campaign is memorable for all the wrong reasons.
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Build your brand with ZeBranding: https://zebranding.com/?lmref=oKThgw
It's the time of the year we're waiting for: Spotify Wrapped 2021 is out! The campaign is a consistent trendsetter in the previous years that continuously gets viral engagement. In this episode, let's digest what makes this campaign impactful to creators and listeners. How does Spotify build awareness, engagement, and community through this initiative? What are they doing that works and how can they further grow this yearly tradition?
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Build your brand with ZeBranding: https://zebranding.com/?lmref=oKThgw
Strategic Integrated Marketing Communication (IMC) is more than marketing. Your campaigns are more meaningful and impactful with IMC as it gives audiences a cohesive brand experience. What exactly is IMC and how does it impact your brand and your audience? Why should you practice IMC even though your focused on branding, marketing, advertising, public relations, etc.? Let's talk about how IMC impacts progressive brands in this episode.
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Build your brand with ZeBranding: https://zebranding.com/?lmref=oKThgw
Netflix's Red Notice is the newest action film from the streaming service. In line with this release, the platform had a campaign wherein they "stole" SM MOA's iconic globe. The campaign made netizens buzz, with news outlets, police, and other brands being thrown into the mix. The hullabaloo generated a lot of memes and audiences were amused, confused, and panicked.
The heist missed the mark for a lot of reasons; find out why in this episode.
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Website: https://genzmkt.com/
Build your brand with ZeBranding: https://zebranding.com/?lmref=oKThgw
Ries and Ries' The 22 Immutable Laws of Branding is one of timeless classics on branding. But, if I had to choose which laws are the most relevant regardless of category and business size, I identified the 5 Undisputable Laws. These are the ones that are at the core in brand building and identity, and by the end of this episode, you should be able to take these to heart as much as I have.
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Build your brand with ZeBranding: https://zebranding.com/?lmref=oKThgw
'Tis the season for mega campaigns! Here in the Philippines, promo fatigue and expectation is culturally-ingrained. Consumers can expect a promo every day, week, and month. Brands initiate marketing campaigns to meet those expectations, and while they are beneficial for short-term growth, they actually hurt your brand value in the long-term.
In this episode, Lorraine Gazzingan returns to talk about how the mega campaign culture affects us. We also talked about profitability and planning smarter, creative, and efficient campaigns to cut through the promo frenzy and consumer behavior towards e-Commerce.
Previous Episodes:
S1, Ep. 13: The e-Commerce Landscape in the Philippines
S1, Ep. 14: e-Commerce Marketing in the Philippines
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Build your brand with ZeBranding: https://zebranding.com/?lmref=oKThgw
It's the season for huge holiday campaigns! With 11.11 and 12.12 only a few weeks away, how do you conceptualize and differentiate your promos and campaigns? In this MarkeTips episode, I shared a 6-step planning process that you can use to help figure out your marketing campaigns.
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Build your brand with ZeBranding: https://zebranding.com/?lmref=oKThgw
What is marketing? How do we differentiate and position ourselves? How do we change customer behaviors and cultures? How do we integrate ourselves in the stories of customers? Let's answer these questions in this episode, where I share the key basic marketing principles from Seth Godin's This is Marketing book.
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Social media is the game and strategists know how to play. However, the game and the rules are constantly changing, so how do you play to win? Andrea, SHE-E-O of Kohi Social, is a TikTok content creator who is a freelancer and small business owner shares her social media growth hacks with us. Is the social media strategy same across all platforms? How different is the strategy for each platform? Let's talk about freelancing and the makings of a social media strategist in this MarkeTalks episode.
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Kohi Social: https://www.tiktok.com/@kohisocial?lang=en
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Build your brand with ZeBranding: https://zebranding.com/?lmref=oKThgw
Purpose is the core of your branding. It is the guiding principle that motivates brands in doing what they do. Why is purpose the one thing you can't change in brand identity? How does your purpose help you make meaningful impact? How does it play into strategy? Why is purpose the core of branding and how does it apply in the over-all strategy of the business? By the end of this episode, you should be able to consider and reevaluate your brand's purpose.
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Build your brand with ZeBranding: https://zebranding.com/?lmref=oKThgw
Harvard Business Review article: https://hbr.org/2019/09/put-purpose-at-the-core-of-your-strategy
Harvard Business Review webinar: https://hbr.org/webinar/2020/01/put-purpose-at-the-core-of-your-strategy
Sponsorships: off for this episode
Previously in ep. 24, we talked about what we can learn from the Big Bad Wolf Book Sale on UI/UX. It has been 2 months since the sale and customers are just starting to receive their orders. The e-Commerce customer experience has a lot of touchpoints and the end experience is when you receive your package. With the delays in delivery and how BBW handled it, what can we learn from them when it comes to the over-all customer experience for e-Commerce? Let's talk about it in this MarkeThoughts episode.
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Build your brand with ZeBranding: https://zebranding.com/?lmref=oKThgw
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