Ep. 46 - Should brands be apolitical?
Update: 2022-02-12
Description
Brands are starting to speak up and take a stand on politics. This emerging change in behavior is something that consumers react to - and depending on the cause and communication strategy, they may react positively or negatively.
Should brands be neutral or should they be vocal? How does this impact brands and consumers? How should we, as marketers, take action?
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