Ep. 50 - Forget the Unique Selling Proposition; Why the DSI is More Realistic

Update: 2022-11-12

Description

The Unique Selling Proposition (USP) is one thing marketers always think of every time they try to sell a product or service. In this episode, let's talk about why the USP is a thing of the past and why the Dominant Selling Idea (DSI) is more significant to marketers.

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Ep. 50 - Forget the Unique Selling Proposition; Why the DSI is More Realistic

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Ep. 50 - Forget the Unique Selling Proposition; Why the DSI is More Realistic

Jamiya Umali, MA IMC

Ep. 50 - Forget the Unique Selling Proposition; Why the DSI is More Realistic