Ep. 43: Spotify Wrapped is Consistent in Viral Engagement
Update: 2021-12-04
Description
It's the time of the year we're waiting for: Spotify Wrapped 2021 is out! The campaign is a consistent trendsetter in the previous years that continuously gets viral engagement. In this episode, let's digest what makes this campaign impactful to creators and listeners. How does Spotify build awareness, engagement, and community through this initiative? What are they doing that works and how can they further grow this yearly tradition?
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