MFR Coach’s Podcast w/Heather Hammell, Life + Business Coach for Myofascial Release Therapists

In this episode, I break down what actually gets an MFR therapist fully booked and why waiting is often the thing keeping your schedule from filling. I share a moment from one of my clients who filled her final appointment slot with a single sentence, and how that result came from months of consistent action, not confidence. At the same time, I reflect on my own experience stepping into greater visibility and realizing how often I had been waiting for approval in my business. We talk about how waiting shows up in MFR practices, especially in rebooking conversations and client interactions, and why it often feels responsible but leads to inaction. I explain what leadership looks like inside sessions and how clear communication makes it easier for clients to move forward. This episode focuses on the shift from waiting to deciding, and how small, deliberate actions build a fully booked practice over time. What you’ll learn: Why waiting delays your MFR practice growth How consistent action leads to a fully booked schedule The role of clear communication in client commitment What leadership looks like in therapy sessions How to take action before you feel confident **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

In this episode, I talk about why an inconsistent rebooking rate is rarely about the economy, your town, or your clients and almost always about the structure of your first visit. I explain how improvising each session keeps you reacting instead of leading, and why hoping a client “feels enough change” creates unpredictable outcomes. You’ll learn how following a simple four-phase system brings clarity to the visit and helps clients understand why ongoing care matters. I’ll walk through the phases of setting the destination, touching what matters, connecting the dots, and making a clear recommendation. I share how each step anchors the session, deepens trust, and prevents vague conversations at the end of the visit. I also talk about how measuring your rebooking rate, evaluating yourself honestly, and refining your recommendation language help you replace guessing with intention. If you’ve ever wondered why some clients rebook and others don’t, even when the session felt the same, this episode shows you exactly where the gaps happen and what to adjust this week. What You’ll Learn: • Why improvising creates inconsistent rebooking • How a simple four-phase structure guides the first visit • Why setting the destination influences the entire conversation • How linking your treatment to the client’s goals increases clarity • How a direct recommendation supports confident decision-making Additional Topics: • The role of interpretation in building trust • Where therapists unintentionally weaken their recommendations • How self-evaluation reveals the real reason clients hesitate • Why tracking your rebooking rate matters • What intentional structure changes about your outcomes If you’re ready to stop guessing and start using a first visit system that works, register for my upcoming free webinar, “The Real Reason Clients Don't Commit After the First Session," happening on March 18th at 3pm Central. Save your seat at www.themfrcoach.com/reason.   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

In this episode of The MFR Coach Podcast, I talk about the subtle ways therapists make clients do the heavy lifting at the end of a first session and how this habit quietly lowers rebook rates. I explain why clients can’t decide their own treatment plan, why polite questions like “What do you think?” create hesitation, and how asking clients to choose their next step leads to uncertainty instead of commitment. We explore how fear-based thoughts influence your recommendations, why softened language shifts responsibility back to the client, and how clean, grounded thinking helps you lead with clarity. I also share how your intake form becomes a practical tool for guidance and why self-evaluation after each session improves your ability to make clear, confident recommendations. If you’ve ever had a client say “I’ll think about it” or leave without rebooking, this episode breaks down exactly why that happens and what you can start doing differently today. What You’ll Learn: Why clients struggle to rebook when you hand decision-making back to them • How vague questions and multiple options create confusion • Why therapists hesitate to recommend a plan • How clean thoughts help you communicate with calm and clarity • How your intake form anchors better follow-up conversations Additional Topics: What clients actually need at the end of a first session • How leadership reduces client uncertainty • Why education alone doesn’t create commitment • The role of fear in softening your recommendations • A simple end-of-day evaluation that improves your rebook rate If you’re ready to stop making your clients do the work of deciding what comes next, register for the next free webinar, "The Real Reason Clients Don't Commit After the First Session," happening on March 18th at 3pm Central. Save your seat at www.themfrcoach.com/reason.   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

In this episode of The MFR Coach Podcast, I talk about why being highly trained in MFR does not guarantee a full schedule and how the moment after a first session shapes whether a client continues. I explain why skill alone doesn’t create commitment, why clients need clear direction more than detailed explanations, and how uncertainty, not location or money, is what leads them to walk away. I’ll explore how guidance creates safety, why therapists often misread the problem, and what changes when you learn the communication skills that help clients understand their next step. I also share why seminars don’t cover these skills and why learning them is essential for a steady, fully booked practice. What You’ll Learn: • Why advanced MFR training doesn’t guarantee consistent bookings • The common thoughts that hide the real rebooking issue • How client commitment actually forms • Why explanation isn’t the same as recommendation • Why location and client income are rarely the true barriers Additional Topics: • What clients need at the end of a first session • How clarity creates safety in decision-making • Why uncertainty, not cost, stops clients from returning • The missing business skills that support a full schedule • How direction and confidence change client follow-through If you’re ready to learn how to guide clients clearly and build the skills that support a fully booked MFR practice, register for Heather’s next free webinar, "The Real Reason Clients Don't Commit After the First Session," happening on March 18th at 3pm Central. Save your seat at www.themfrcoach.com/reason.   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

In this episode of The MFR Coach Podcast, I explore why clients often feel real relief during their first session yet still hesitate to commit to additional care. I break down the difference between creating relief on the table and creating trust through leadership, and why authority, not pressure is the skill that moves clients from curiosity to commitment. We look at how clients interpret your certainty (or uncertainty), why offering multiple options leads to confusion, and how clear evaluations and recommendations create the safety clients are seeking. I also share why structure matters more than confidence alone, and how learning to lead your sessions transforms your booking patterns and your client relationships. What You’ll Learn: Why relief doesn’t automatically translate into client commitment The real decision clients are making during the first session How authority shapes a client’s willingness to follow your recommendations Why evaluations and clear direction build trust How offering too many choices leaves clients overwhelmed and unsupported Additional Topics: How clients interpret hesitation, even when you don’t name it Why overwhelmed clients need leadership more than options The role structure plays in reducing overexplaining and session fatigue How clear recommendations create safety without pressure Why trust grows even when a client declines care If you’re ready to create clarity in your sessions, lead your clients with confidence, and build a fully booked MFR practice, register for my live training on March 18 at 3pm Central: The Real Reason MFR Clients Don’t Commit After the First Session. Sign up at https://themfrcoach.com/reason. And if you want deeper support as you learn to lead, sell MFR with clarity, and grow a consistently booked practice, explore my 12-month Foundations Coaching Program at www.themfrcoach.com/foundation.   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

In this episode of The MFR Coach Podcast, I talked with master certified life and leadership coach Caryn Gillen about what values based leadership looks like in practice and how grounding your decisions in your values creates more ease, more clarity, and more confidence in your business. We explore why alignment is often disruptive in the best way, how calm becomes contagious inside client relationships, and why understanding your values is one of the fastest pathways to making decisions without urgency or external approval. We also talk about pricing, integrity, and what shifts when you stop waiting for permission and start leading from intention. What You’ll Learn: What values based leadership means and how Caryn uses it with clients Why alignment often feels disruptive and why that’s not a problem How calm becomes contagious and shapes client work How values help therapists make confident pricing decisions Why leading without waiting for permission changes everything Additional Topics: What both coaches are hopeful about in the future of coaching Why boutique and intimate business models are resurging How Heather and Caryn think about capacity, rest, and life outside work The fear-based questions clients often avoid and how to use them Behind-the-scenes conversations about speaking, workshops, and live events If you’re ready to apply values based leadership inside your MFR business and create a calm, confident, fully booked practice, explore Heather’s Foundations Coaching Program at www.themfrcoach.com/foundation. You can also grab a seat at the next free webinar at www.themfrcoach.com/webinar. If you want a quiet, grounding space to step away and reconnect with yourself, you can book a stay at Heather’s beach house on the Oregon Coast at https://beachbungalow4.com/. Guest Contact Information Connect with Caryn Gillen — Business Coach & Leadership Coach | Website   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

If you are attending Cervical Thoracic in the Sedona area, or if you live nearby, I am hosting a free lunch and book signing and you are invited. This is a casual, in person gathering for current students, past students, podcast listeners, and any Myofascial Release therapist who wants to connect in real conversation about business growth, client commitment, and building a fully booked practice. No presentation. No hands on training. No pressure. Just lunch, connection, and meaningful conversation. Event Details: Saturday, February 21 12:30 to 2:30 pm Camp Verde Room Cliff Castle Casino Resort Verde Valley, Arizona I will have signed copies of my books available, and you are welcome to bring a friend. Whether you are fully booked, just getting started, or somewhere in between, you are welcome at the table. If you know another therapist who will be in the area, forward this episode to them and invite them to join us. If you'd like to RSVP please email: clientcare@themfrcoach.com Learn more about working with Heather Hammell, The MFR Coach®: www.themfrcoach.com/foundation Upcoming Webinar: The Real Reason MFR Clients Don’t Commit After the First Session Register at: www.themfrcoach.com/reason

In this episode of The MFR Coach Podcast, I talked with MFR therapist and author Gabrielle Provost about myofascial release self treatment and how her new illustrated guide helps clients build empowered self care at home.  We explore how self treatment supported her recovery from years of chronic pain, why awareness is essential to this work, and how her new book helps readers build a clear, accessible home practice. What You’ll Learn: How Gabrielle used MFR self treatment to support her recovery Why awareness shapes the effectiveness of MFR How her illustrated guide supports beginners and experienced clients Why she created custom therapy balls for the book Her vision for increasing access to MFR Additional Topics: How she stayed committed while creating the guide How filmmaking influenced her teaching style How she approached shipping and logistics How therapists can offer the book to clients Purchase the Book at https://feelandheal.com/. Use code MFRCOACH20 for 20% savings. Connect with Gabrielle Provost, owner of L’autre voie MFR in Montreal, Qc and Author | Website   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

In this episode of The MFR Coach Podcast, Heather talks with MFR therapist Gwen Bernardo about how she transitioned from equine therapy to a fully booked MFR practice for humans using clear decisions, simple systems, and a strong belief in the value of myofascial release. What You Will Learn How Gwen shifted from equine work to serving human clients with myofascial release The key steps she took to build a fully booked MFR practice in a new niche How she talked about her transition with past clients and her local community Why choosing a clear identity as an MFR therapist helped her attract the right clients How she set up her schedule, pricing, and policies to support steady growth The mindset shifts that helped her trust her skills and show up as the expert Listen now to learn how you can honor your past experience, choose a clear direction, and grow an MFR business that supports you for the long term.   Guest Info — Gwen Bernardo is a Certified Equine Sports Massage and Myofascial Release therapist | Website   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

If you’re a new Myofascial Release (MFR) therapist, getting offered a job in someone else’s practice can feel like a dream come true. But before you say yes, it’s important to pause and make sure that dream job won’t turn into a nightmare. In this episode of The MFR Coach® Podcast, Heather Hammell walks you through the red flags to look for before signing a contract to work for another therapist or clinic. From understanding your pay and training agreements to evaluating non-compete clauses and workplace culture, Heather helps you protect your rights, your energy, and your future business goals. You’ll learn what questions to ask about wages, onboarding, and required training, how to spot scarcity-based business practices, and why your long-term freedom matters more than short-term excitement. Whether you’re fresh out of training or considering a part-time position, this episode will help you make a confident, informed choice that aligns with your values and financial goals.   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

In this conversation, Heather sits down with Foundations student Lorien Caldwell of Myofascial Wisdom (Green Valley, AZ) to unpack the messy middle of building an MFR practice—where consistency, systems, and simple selling beat excitement and hustle. Lorien shares how she moved from adrenaline-fueled starts to a calmer, repeatable business: selling packages to every appropriate client, structuring bank accounts so taxes and seminars are funded in cash, and adjusting her schedule to match real-life priorities (hello, working-mom flexibility). She’s now booking into next year and navigating growth with more self-trust and personal power.   GUEST INFO — Lorien Caldwell, owner of Myofascial Wisdom PLLC in Green Valley, Arizona | Website | EP. 231 How Lorien Overcame "Do it myself" Mentality To Grow Her MFR Business   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

Should You Move or Stay? How to Decide Before Signing a New Office Lease Before you sign a new lease or move into a bigger space, pause. Moving your Myofascial Release (MFR) business can feel like growth, but if it isn’t grounded in facts and data, it might actually reduce your profit and increase your stress. In this episode of The MFR Coach® Podcast, Heather Hammell shares how to evaluate whether moving, expanding, or downsizing your office is the right financial and leadership decision for your business.   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

At 56 years old, Aimee Slater decided she was done working 16 to 20 hour days in a business she had outgrown. She sold her bar and restaurant, left a long-term relationship, converted her entire client base from massage to Myofascial Release, and went all in on building the practice she actually wanted. In this episode of The MFR Coach Podcast, Aimee shares how she went from 2–4K months to consistent 10K+ months in under a year, without adding more hours. We talk about how she raised her rates, stopped people pleasing, created boundaries around her schedule, and started treating herself like the most valuable asset in her business. If you’re ready to stop overworking and start creating sustainable income with calm and confidence, this episode will show you what’s possible. If you’re ready to fill your schedule with clients who want the work you actually do, register for Heather’s free live training, How to Sell MFR to Anyone in Any Situation, at http://www.themfrcoach.com/webinar.   Connect with Aimee Slater, owner of Myofascial Wellness in Port Clinton, OH | Phone: (419) 341-2912 | https://www.vagaro.com/aimeeslaterlmt   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.  

In this conversation, Heather Hammell and Foundations student Emily Chiado share the before and after of a small town MFR practice that now runs with clarity, confidence, and calm profit. Emily began at $75 per session, felt stretched thin, and worried about the future. Inside Foundations she learned to identify the real problem in her business, raise her rate with facts and data, and sell MFR with a clear offer and a neutral mindset. You will hear how Emily became fully booked at $185, why simple daily thought work and gratitude shifted her results, and how community support helped her get visible in Peru, Illinois. She explains the practical steps that moved her from “I hope this works” to selling multiple packages a day and contributing equally at home without more hustle. Resources and Links Emily’s site: http://sol-inspired.net Join Foundations to get fully booked: http://themfrcoach.com/foundation Free training: How to Sell MFR to Anyone in Any Situation Register here: http://themfrcoach.com/webinar Foundations is the coaching, community, and structure that helps MFR therapists get fully booked without chaos. If you are ready to raise your rate, sell with confidence, and build calm profit, join The MFR Coach® Foundations program today: http://themfrcoach.com/foundation . Want to see how we teach selling first? Save your seat for the next live webinar: http://themfrcoach.com/webinar   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

I am collecting 2–3 minute audio recordings of your favorite memory with John, or a “Johnism” that stayed with you.These recordings will be edited together into a single podcast episode dedicated to John, so his impact can be remembered, honored, and shared in the voices of the people he influenced most.This is open to any therapist who wishes to participate, regardless of how long you knew John, or how closely you worked with him. There is no right story. If something meaningful comes to mind, it belongs here. The deadline to upload your audio recording to the Google Drive folder is January 3rd. Please record and upload it as soon as you can, so it does not get lost in the busyness of the next few days. Thank you for helping create something that reflects the depth, humanity, and legacy of John’s work.Here are the very specific instructions on how to create the audio clip and get it turned in:Step 1. Record an audio only Zoom file Open Zoom on your computer. Click New Meeting. Once the meeting opens, turn your camera off. Click Mute, then immediately Unmute so Zoom is ready to record your voice. At the bottom of the Zoom window, click Record. If prompted, choose Record on this computer. Share your memory. Aim for 2–3 minutes. When finished, click Stop Recording. End the meeting. Zoom will automatically save the recording to your computer. This may take a minute. Please wait until Zoom finishes processing.   Step 2. Find your Zoom audio file After Zoom finishes processing, a folder will open automatically. Inside that folder you will see: One video file One audio file (this usually ends in .m4a) You only need the audio file. If the folder does not open automatically: Open Documents Open the Zoom folder Open the most recent meeting folder Look for the .m4a file   Step 3. Rename your audio file Before uploading, please rename the file using this format: YourName_JohnBarnesMemory Example:HeatherH_JohnBarnesMemory.m4a This helps us keep everything organized.   Step 4. Upload your audio file to Google Drive Click the Google Drive link provided in the post below. Once the folder opens, click New or Upload. Choose File upload. Select your renamed .m4a audio file. Wait until the upload finishes. That is it. No additional sharing steps are needed.   A few important notes Please record in a quiet space if possible. Speak naturally. This does not need to be polished or perfect. Audio only please. Do not upload video files. If you make a mistake, you can re-record before you upload the file. Don't over think it or over complicate it! Thank you for sharing your memory and honoring John in this way.Google Folder is here:https://drive.google.com/drive/folders/11epsUoiqKS70MsYq7IzaBd6gPtGV2ANF?usp=sharing

In this follow up conversation, MFR therapist Cassandra Sohn returns to share what the “middle phase” of growth looks like inside Foundations. We talk about building a quieter brain, installing clear policies, selling treatment packages, and staying consistent through dips so fully booked becomes steady and sustainable. Key Takeaways Biggest week to date. Three packages sold for $4,125 in one week. Policies lowered no shows and late cancels. First visit prepay and clear 24 hour cancellation language. Clarity creates retention. Start sessions with goals, end with a plan and rebook. Packages equal better outcomes. Plans are framed around goals and reassessed at visit four. Mindset shifted from “I am just a small business” to “I am the expert.” Pricing increased from 165 to 225 with room to adjust again based on capacity and goals. What’s Next for Cassandra Cassandra’s next chapter includes leading her MFR practice with clear CEO energy instead of a busy brain, protecting a schedule that supports her focus, and making decisions from intention instead of urgency. She plans to keep refining her systems, trusting her expertise, and creating content that speaks directly to the clients who are ready for deep myofascial release work and long term change.  Website   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

In this episode, Heather sits down with Kathryn Adams, a member of the Foundations Coaching Program, to discuss her incredible journey from chaotic business practices to a thriving MFR-only practice and how she made back her coaching investment in just eight weeks! Listen in as Katherine shares her experience of navigating the challenges of transitioning her business, the fears she faced, and the breakthroughs that propelled her forward. From raising her rates and implementing effective policies to enhancing her client communication and marketing strategies, Kathryn’s story is packed with insights and actionable advice that any MFR therapist can benefit from. Press play to hear Kathryn’s full story and gain inspiration for your own journey. What You Will Learn In This Episode How Kathryn transitioned from general massage to a true MFR specialist practice Why tightening your schedule can make your MFR practice more in-demand How clear policies protect your time and energy as your practice grows The power of a structured first appointment and high value questions How Foundations helped Kathryn make back her investment in seven weeks Simple systems that support a calm, fully booked MFR specialist practice What’s Next for Katherine Katherine’s next chapter includes staying fully booked as an MFR specialist while honoring a schedule that supports her energy and family. She plans to keep refining her systems, strengthening her policies, and growing her online presence through education and content that positions her as the go to MFR therapist in her community. Website | Instagram   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.** The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

In this episode, Heather is joined by Anna Martinez, owner of Subtle Body Wellness in Northwest Indiana. Join the conversation as Anna shares her inspiring journey from brewing kombucha and running a café to embracing Myofascial Release (MFR) therapy after a profound personal loss and how this experience reshaped her approach to life and business. Plus, she candidly discusses her struggles with hustle culture and how coaching helped her implement clear systems that support her well-being and professional goals.  If you’ve been feeling stuck in the messy middle of your practice, Anna’s story will inspire you to lead with intention, raise your rates with confidence, and design a sustainable business that supports your well-being. Key Lessons for Listeners How Anna went from burned out entrepreneur to a focused myofascial release practice The exact shifts that helped her create consistent 10K months in revenue Why simplifying to one myofascial release offer increased both demand and profit How grief and loss shaped the way she now designs her schedule and life What happened when she raised her rates twice and stopped undercharging How coaching, systems, and an honest look at her numbers changed everything Practical mindset shifts to move out of hustle and into sustainable profitability What’s Next for Anna Anna’s next chapter includes holding steady 10K months with a lighter, more intentional schedule, deepening her myofascial release skills, and continuing grief-informed care for her clients. She is committed to aligning her rates with the life she wants, building long-term stability, and creating more space for rest, family, and future teaching opportunities. | Website If Anna’s story inspires you to build a simple, profitable myofascial release practice that supports your life outside the treatment room, explore Heather’s Foundations Coaching Program at www.themfrcoach.com/foundation. You can also grab a seat at the next free webinar at www.themfrcoach.com/webinar to start applying these pricing, mindset, and business strategies in your own practice.   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.** The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

In this episode of The MFR Coach Podcast, Heather Hammell sits down with Reiki Master Teacher, MFR Therapist and speech-language pathologist Sarah Collins to explore how spiritual alignment and pricing clarity can transform an MFR business. Sarah shares how she overcame fear of visibility, chose an aligned treatment space, set real boundaries, and raised her rates with integrity. Key Lessons for Listeners Align your business with your personal values and energy. Confidence in visibility grows with consistent action. Rest and structure are business tools, not luxuries. Knowing your numbers and setting boundaries create freedom. Paid services and fair pricing strengthen results for everyone. What’s Next for Sarah Sarah’s next chapter includes a growing waitlist, more teaching, and helping clients strengthen self-care between sessions. She continues to align her rates with her expertise and focuses on building long-term stability and fulfillment. Website | Facebook | Instagram If Sarah’s story inspires you to create a calm, confident, and fully booked MFR business, explore Heather’s Foundations Coaching Program at www.themfrcoach.com/foundation. You can also grab a seat at the next free webinar at www.themfrcoach.com/webinar to start implementing these strategies in your own practice.   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

In this episode of The MFR Coach Podcast, Heather Hammell sits down with long-time client and MFR therapist Sara Martin, owner of Fire Rainbow Myofascial Release in San Antonio, Texas. Sara has been coaching with Heather since 2021 and returns to the show after nearly two years to share what has changed: higher pay, consistent $10K months, and a new level of calm, confidence, and self-trust. Key Wins and Metrics 2021 Revenue: $39,870 2022 Revenue: $60,000 First 6-Figure Year: 2023 2024 Projected Revenue: $100K+ July 2024 Earnings: $24,000 Personal Pay (2024 to date): $48,000 and rising Mindset Lessons from the Journey Success can feel “boring” when it’s sustainable. Awareness shortens recovery time from setbacks. Calm profit beats hustle every time. Every MFR therapist deserves to earn more than a living wage. What’s Next for Sara Sara’s goal for 2025 is to maintain her $100K business with ease while increasing her personal salary to $70K–$80K. Her focus is on building long-term financial stability, expanding her savings, and continuing to lead both her life and her business from calm authority. Website | Instagram | Facebook | EP. 35 Looking Busy vs. Being Busy with Sara Martin | Minisode 13: Sara Martin From Fire Rainbow Myofascial Release | EP. 145  The Journey of MFR Business Ownership with Guest Hosts Donna, Leslie, and Sara Part 1 | EP. 146  The Journey of MFR Business Ownership with Guest Hosts Donna, Leslie, and Sara Part 2 | EP. 182 Beyond 100K Series: How To Take Time Off    **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.