In this episode, Heather is joined by Anna Martinez, owner of Subtle Body Wellness in Northwest Indiana. Join the conversation as Anna shares her inspiring journey from brewing kombucha and running a café to embracing Myofascial Release (MFR) therapy after a profound personal loss and how this experience reshaped her approach to life and business. Plus, she candidly discusses her struggles with hustle culture and how coaching helped her implement clear systems that support her well-being and professional goals. 

If you’ve been feeling stuck in the messy middle of your practice, Anna’s story will inspire you to lead with intention, raise your rates with confidence, and design a sustainable business that supports your well-being.

Key Lessons for Listeners

• How Anna went from burned out entrepreneur to a focused myofascial release practice


• The exact shifts that helped her create consistent 10K months in revenue


• Why simplifying to one myofascial release offer increased both demand and profit


• How grief and loss shaped the way she now designs her schedule and life


• What happened when she raised her rates twice and stopped undercharging


• How coaching, systems, and an honest look at her numbers changed everything


• Practical mindset shifts to move out of hustle and into sustainable profitability

What’s Next for Anna

Anna’s next chapter includes holding steady 10K months with a lighter, more intentional schedule, deepening her myofascial release skills, and continuing grief-informed care for her clients. She is committed to aligning her rates with the life she wants, building long-term stability, and creating more space for rest, family, and future teaching opportunities. | Website

If Anna’s story inspires you to build a simple, profitable myofascial release practice that supports your life outside the treatment room, explore Heather’s Foundations Coaching Program at www.themfrcoach.com/foundation. You can also grab a seat at the next free webinar at www.themfrcoach.com/webinar to start applying these pricing, mindset, and business strategies in your own practice.

 

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

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