In this follow up conversation, MFR therapist Cassandra Sohn returns to share what the “middle phase” of growth looks like inside Foundations. We talk about building a quieter brain, installing clear policies, selling treatment packages, and staying consistent through dips so fully booked becomes steady and sustainable.

• Biggest week to date. Three packages sold for $4,125 in one week.


• Policies lowered no shows and late cancels. First visit prepay and clear 24 hour cancellation language.


• Clarity creates retention. Start sessions with goals, end with a plan and rebook.


• Packages equal better outcomes. Plans are framed around goals and reassessed at visit four.


• Mindset shifted from “I am just a small business” to “I am the expert.”


• Pricing increased from 165 to 225 with room to adjust again based on capacity and goals.

What’s Next for Cassandra

Cassandra’s next chapter includes leading her MFR practice with clear CEO energy instead of a busy brain, protecting a schedule that supports her focus, and making decisions from intention instead of urgency. She plans to keep refining her systems, trusting her expertise, and creating content that speaks directly to the clients who are ready for deep myofascial release work and long term change. 

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