Voice Marketing with Emily Binder

These topics get views because of human nature. Unlock the power of authentic video marketing with three engaging personal finance attract quality views. Move beyond generic advice and create content that builds audience and trust. This episode provides actionable strategies, critical nuances, and proven tips to elevate your brand and attract prospects.Download free guide with 3 personal finance video topics + 13 idea starter prompts.Watch on YouTubeChapters:(0:00) Introduction to Irresistible Video Ideas(0:30) Why Authentic Video Works for Financial Advisors(1:00) Idea #1: The Worst Financial Advice I Ever Received (Relatability & Trust)(2:34) Idea #2: Expectations vs. Reality (Debunking Myths & Showcasing Expertise)(4:00) Idea #3: Do This Right Now (Essential Financial Preparations)(5:00) The UnPodcast Package: Done-for-You Video Marketing(6:30) Specific Tips for Stronger Videos(7:30) Free Video Marketing GuideLinks:Blog post - Three Irresistible Video Ideas for Financial Advisors beetlemoment.com/blogUnPodcast Package: beetlemoment.com/unpodcastMy apps + gear:Record on Riverside emilybinder.com/riversideRecord + edit with AI: Descript emilybinder.com/descriptMy mic gearVideo podcast gearLet's talk:Book a call: emilybinder.com/callConnect:This podcast | My website | Beetle Moment | LinkedIn | X | Insta | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

Achieving alignment between personal strengths and business roles leads to effortless and natural success. I emphasize the importance of finding roles or building businesses that complement your natural gifts and values. Human Design and Enneagram can aid in self-discovery. Plus, challenges of generative AI technology. Finally, hear what you can get out of my newly expanded coaching for branding and marketing.Chapters:(00:00) Introduction to alignment(00:42) Individual-business fit (beyond product-market fit)(01:29) Supporter - Wealth Dynamics(02:11) Enneagram. Human Design. Video: Are You a Projector or Generator? Human Design(02:49) Importance of brand alignment(03:56) Media is most powerful of four levers in business (Naval)(04:28) Leveraging media(05:03) One-person business models, AI agent startups(05:18) Vibe coding, AI hallucinations(05:22) AI and the future of business(07:00) Executive coaching - personal brand offer: emilybinder.com/callLinks mentioned:Episode: Four Levers in Your Business (Naval concept)Ron Lynch post: August 5th Google AI Search Results: "Mercury Retrograde was from July 18-August 11, 2025."My podcast tools:Record on Riverside: emilybinder.com/riversideRecord / edit with AI (Descript): emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingAdvisory: emilybinder.com/callBring me into your next Zoom: thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

Keyword: Opportunities. I discuss the importance of personal branding, starting with its six components. I emphasize why having a personal brand is crucial even for those in stable jobs or non-entrepreneurial roles. Build trust, create opportunities, and stay top-of-mind. Nuances of maintaining personal brand visuals e.g. headshots.ChaptersPart 1(0:20) 1- Identity and values(0:32) 2 - Expertise and skills(0:45) 3- Reputation and trust. Related: You Need All Three: Ethos, Pathos, and Logos in Marketing(1:13) 4- Communication style(1:22) 5- Network and influence(1:30) 6- Visual presentation(1:41) Why everyone needs to invest in personal brand(4:40) Personal brand allows access to more opportunities(4:46) Let people leave(5:10) Bet on the jockey not the horse(5:54) Story: Gaby Migoya's golfwear startup, Foreplay Golf(7:26) Human Design strategy: wait for the invitation (Projector)(8:05) When it's time to update your LinkedIn profile picPart 2: Your headshot, LinkedIn, + website is a must(8:40) Announce a new headshot?(9:36) Napoleon theatre quote - Robert Greene(12:00) Your likeness or testimonial is not free(12:39) Recap + takeaways(13:09) Bonus tip: your website(13:38) TLD or dot com: replyall.limo (Reply All Podcast)(14:00) Personal brand SEO tip for photos - Google ImageRelated links:Ethos, Pathos, and Logos in MarketingLet people leave (unsubscribe is good)My tools:Record on RiversideRecord/edit with AI: DescriptShop my gearHire me:SpeakingAdvisory CallsConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Insta | TikTok | YouTube | Email Hosted on Acast. See acast.com/privacy for more information.

Personal Branding, Speaking Tips, and UX Insights. Medley / round-up of latest tips, guest episode, and apps I like.Chapters:(0:35) 1. Tip: Podcast speaking volume(1:28) 2. Bangers Only with Tom Lydon(3:00) Case study- UnPodcast - Beetle Moment: LinkedIn videos 10.8k views(4:00) Why build an audience(5:15) "Money is good" speech - Atlas Shrugged(7:20) Fidelity's famous study about investors who lost their password(8:12) 3. Tip: Dashlane(9:04) What bad UX does to society. Related: "Never Forgive Them" by Ed Zitron(10:52) Announcing your updates vs soft launching(11:46) "48 Laws of Power" - Robert Greene: "If I am often seen at the theater, people will cease to notice me." -Napoleon tweet(11:19) Free Mac app: CopyClipLinks:Bangers Only with Tom Lydon: Upgrading Your Personal Virtual Brand- Emily Binder (ep 2)UnPodcast Package6 Free Months of Dashlane Premium password manager: emilybinder.com/dashlaneMy tools:Record on RiversideRecord/edit with AI: DescriptShop my gearHire me:SpeakingAdvisory CallsConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Insta | TikTok | YouTube | Email Hosted on Acast. See acast.com/privacy for more information.

More than 35% of Americans earning over $200,000 are living paycheck to paycheck. Watch clip on YouTube.Lifestyle creep is real. The popularity of shows like "Your Friends and Neighbors" or Netflix's "The Watcher" is no accident. Art imitates life. There are opportunities for great financial advice and planning that will resonate with the reality of investors today. The old messaging that focuses solely on the someday retirement doesn't cover it. Plus - inheritance in a lump sum is like binging a week's worth of calories on your cheat day.Financial advice works when it's in touch with culture and how people really behave.Want help with your marketing? Book a call with me: emilybinder.com/callChapters:(0:00) $200K+ Millennials Still Broke(0:26) Cultural Perspective on Wealth(0:42) Modern Financial Goals(2:18) Wealth and Consumption(3:12) Pop Culture and Financial Realities(4:52) Different Client Types(5:39) Modern Wealth Management Strategies(6:32) "Your Friends and Neighbors" Apple TV(6:50) Wirkin Culture, Quiet Luxury(7:50) Effective Messaging - Wealth ManagementLinks:"Millennials making $200k are still broke—here's why" - InvestmentNews 5/30/2025Samuel Deane, Rora Wealth, Atlanta"Data Shows Boys and Young Men Are Falling Behind" - NYT 5/13/2025Rubin Miller - Peltoma Capital. "Ease, Comfort, & Time""The Geometry of Wealth" by Brian PortnoyMy tools:Record on RiversideRecord/edit with AI: DescriptShop my gearHire me:SpeakingAdvisory CallsConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Insta | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

Navigating AI, Social Isolation, and Human Connection in Modern MarketingA pattern recognition of social trends around human relationships and connection (e.g. neighbors, lack of dating): how this will play out in the AI-driven business landscape. Consider what "community" could actually mean for your business.Chapters:(1:11) Trends: 18-24 year-olds not dating(2:49) Social Media and Fast Content(6:18) Generative AI(8:40) Importance of Human Connection. True BRAND= competitive advantage(12:50) AI is not a creator, it's a remixer. Links:"Alchemy" by Rory SutherlandUncensored CMO: Scott Galloway vs Rory Sutherland - is the era of brand over?75% of American youth (age 17-24) are ineligible for military service - 5/26/2025 Vani Hari @thefoodbabe"One out of three men under age 30 hasn't had sex in the last year.” YahooPew survey found only a quarter of Americans say they know most of their neighborsDiary of a CEO - Dr Tara SwartMy podcast tools:Record on Riverside: emilybinder.com/riversideRecord / edit: Descript: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingAdvisory: emilybinder.com/call15min meeting: thinkersone.com/emilybinderConnect:Podcast | My website | Beetle Moment Marketing | LinkedIn | X | Insta | TikTok | YouTube | Email Hosted on Acast. See acast.com/privacy for more information.

Chewy's $30 Marketing Tactic: Building Lifelong Customer Loyalty.Watch on YouTubeChewy is internet-famous for their compassionate approach during the death of a pet. They offer full refunds on pet food and send flowers and a condolence card when a pet passes away (est. $30 investment once per customer). Tangible, heartfelt actions that are timely and on-brand can make a significant impact on retention and brand perception. Brand is your business's greatest asset. Almost any business can implement similar tactics to build goodwill, brand, and LTV.Think about the network effect of the free bag of dog or cat food. Similar CPG example: Two free full-size Quest bars.Chapters:(0:00) Chewy Creates Lifelong Customers with a $30 Investment(0:21) Chewy's Business Growth and Market Position $CHWY(2:08) The Emotional Impact of Losing a Pet (Grief Like a Family Member)(2:59) Chewy's Heartfelt Response to Pet Loss(3:28) Quest Protein Bars Network Effect: Give Two Free Full-Size Bars(3:53) The Power of Thoughtful Marketing(5:11) Stage 5 Tribe like Zappos ("Tribal Leadership")Links mentioned:Dr. Katie Lawlor survey on grieving pet loss: Couples' Perception of Stressfulness of Death of the Family Pet"Stage 5 Tribe" (Zappos) from book "Tribal Leadership" by Dave LoganMy podcast tools:Record on Riverside: emilybinder.com/riversideRecord / edit with AI (Descript): emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingAdvisory Calls: emilybinder.com/callBring me into your next Zoom: thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

5 Tips to Build an Audience When You Have Low Social Followers (the Algorithm Advantage)Watch on YouTubeDiscover why follower counts no longer matter and learn five social media strategies specifically designed for efficient, organic content marketing. Maximize your lead generation efforts by understanding how to test content structures, transform impactful ideas into newsletters, expand reach across multiple platforms, utilize newsjacking, and build an email subscriber list. Embrace the power of algorithms to engage your audience effectively and generate meaningful insights from your social media activities.Blog postChapters:(0:00) Introduction: The Changing Landscape of Social Media(0:23) The Importance of Social Media for Business(0:42) Follower Counts: Why They Don't Matter Anymore(1:27) Five Strategies for Building an Audience(1:33) Strategy 1: Experiment with Content Structures(4:39) Strategy 2: Repurpose Impactful Ideas(6:10) Strategy 3: Expand Your Reach Across Platforms(8:23) Strategy 4: Capitalize on Current Events (Newsjacking)(11:14) Strategy 5: Build and Leverage Your Email List(11:42) Recap 5 Social Media Tips / Strategies to Generate LeadsWatch more clips: YouTube Playlist- podcastMy podcast tools:Record a guest podcast: emilybinder.com/riversideRecord and edit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingCoaching: emilybinder.com/callBring me into your next meeting: thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

Human Creativity in AI-Powered Marketing: Insights from OpenAI’s Super Bowl AdWatch this episode at youtube.com/emilybinderDiscover why OpenAI, the top generative AI platform, chose a human-created ad for their $14 million Super Bowl LIX spot which aired February 9, 2025. I discuss the balance between AI assistance and human intuition in marketing and daily business communication, highlighting the importance of authenticity and emotional depth. Explore the implications of AI-generated content on digital media quality and the future of work, alongside a review of OpenAI's advertising approach and its broader marketing impact.Chapters:(00:00) Introduction: The Human Touch in AI Advertising(00:42) The Minor Role of Sora in OpenAI Super Bowl Ad(02:40) The Value and ROI of Super Bowl Ads that Cost $8 Million(04:15) AI's Limitations in Creativity and Communication(06:46) The Future of AI in Marketing(09:16) Conclusion: Authenticity in AI-Driven ContentLinks mentioned:OpenAI Super Bowl Ad: ChatGPT | The Intelligence AgeDead Internet TheorySuper Bowl Ad ROI: $4.60 for every $1.00 spent (Kantar 2022)My podcast tools:Record a guest podcast: emilybinder.com/riversideRecord and edit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingCoaching: emilybinder.com/callBring me into your next meeting: thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

Tips from my coaching session with a financial institution President to prepare for his upcoming speech to 800 people. Body language, tone and pitch are 93% of communication. You don't have to have the perfect words. But if you're hunched, throat's tight and your voice sounds thin, people can't even hear the words you say.Stage Presence and Vocal Confidence: I discuss effective strategies for enhancing speaking delivery, including breathing exercises, body language tips, and tonality. Learn how to reduce nervousness, make your voice sound more confident, and use hand gestures effectively.Chapters:(00:43) Importance of Voice in Communication(01:08) Non-Verbal Communication(03:41) Breathing Techniques for Better Speaking(04:44) Deepening Your Voice(07:08) Effective Use of Hand Gestures(09:44) Vocal Warm-Up(10:41) Final Voice Tips + Executive Coaching Services (emilybinder.com/call)Links:The 7-38-55 rule: 5-minute episode"Breath" - James Nestor (book)Why Being a "Mouth-Breather" Is Bad For You w/James Nestor | Joe Rogan (YouTube)Mouth tape for better sleep and jawlineWhat is vocal fry?Vanessa Van Edwards TED Talks hand gesturesMy podcast tools:Record: emilybinder.com/riversideEdit (AI): emilybinder.com/descriptGear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingCoaching: emilybinder.com/callBring me into your next meeting: thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

Navigating Trademark Disputes and Content Creation Challenges. When is it worth your time to go after someone who uses your trademark in a grey area or fair use manner that is not referencing your brand?At the end of the day, just be a human being when you do business. If you have an issue with someone's content, try having a simple conversation before taking action that could hurt a creator, especially a small business owner. I have no hard feelings toward anyone, I'm just sharing what happened because the story is helpful to keep in mind for your own content. Content moderation is usually run by bots who don't understand nuance.I discuss a personal experience of having a YouTube video removed for an apparent trademark violation. I delve into the complexities of trademark law, Lanham Act and fair use. I highlight the importance of diversifying content platforms and building a resilient outreach strategy via your email list.Chapters:(00:29) Understanding Trademark Fair Use(01:50) The Lanham Act Explained(03:02) Personal Reflections on Trademark Issues(05:37) YouTube's Response, and Content Strategy(07:58) Building a Resilient Online Presence(10:15) The Future of Social Media and AILinks mentioned:41k impressions LinkedIn video post: "Let's talk openly about fees"Full video: ROI of Transparent Pricing + Marketing (Financial Advisors and AUM): YouTubeMy podcast tools:Record: emilybinder.com/riversideEdit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingCoaching: emilybinder.com/callBring me into your next meeting: thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

TikTok stat: 92% of TikTok users take some type of action after watching a video and 37% of purchase something they discovered through the app. Reread that. You won't find numbers that high on any other platform.I unpack the January 2025 TikTok ban and its implications for businesses, highlighting the importance of not relying solely on one platform.The TikTok ban impacted millions of users, showing the importance of diverse digital strategies. Hear about TikTok's unique audience behavior, usage statistics, and why it's addictive. Learn why spreading content across multiple channels and maintaining direct communication with your audience is crucial for sustainable business growth.The iconic Bethenny Frankel described TikTok vs Instagram perfectly: IG is the Marriott hotel lobby where you present your best self or polished persona, while Tok is the wild after party upstairs where you can wear anything and express your real self without judgment, while finding community.Chapters:00:00 Introduction: The TikTok Ban and Its Implications00:28 The Importance of Owning Your Audience00:57 What Happened with the TikTok Ban (January 18-19, 2025)02:33 TikTok's Algorithm and User Base Stats04:24 TikTok's Influence on Consumer Behavior (TikTok Shop revenue)07:37 Future of TikTok and Potential Beneficiaries08:16 Diversify Your Content Platforms09:08 Teaser for the Next Episode (Part 2 of 2)TikTok stats:Basis.comCBSBIMy podcast tools:Record: emilybinder.com/riversideEdit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingCoaching: emilybinder.com/callConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

68% of consumers feel more engaged with businesses that show honest pricing upfront. Transparent pricing (especially when prices are perceived as high) can boost long-term success because business is all relationships and trust. This applies to every industry but especially financial advisors/RIAs.Plus: the powerful combination of transparent pricing plus video marketing: this dual strategy spells success.Watch on YouTubeShow notes: blogChapters:(00:11) Importance of Publishing Pricing(01:57) Pricing Strategies for Financial Advisors  (02:26) Pricing Lessons from Car Rental Industry  (03:57) You want customers, not buyers  (04:45) Competitive pressures in wealth management(05:12) The Emotional Component of Financial Advice  (05:35) Exploring Alternative Pricing Models(05:50) The Almanack of Naval Ravikant(06:30) Your hourly rate (Naval): $1000/hour(08:37) 649,900% ROI in 1 month: case study - AI pricing  (10:20) Psychology of pricing high end services  (11:27) Why I hired a financial advisor(12:55) 2025 content marketing tips for advisors(14:12) Social media / video is one-to-many broadcastRelated episodes:Four Types of Leverage In Your BusinessBuffalo MarketingDon't Do MarketingMy podcast tools:Record: emilybinder.com/riversideAI editor: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingCoaching: emilybinder.com/callConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

4.5 years in, my voice AI marketing startup has been continually profitable since Month 1. Here are three essential early stage startup tips for founders. These tips are simple and may seem obvious but they are so easy to forget when you're busy building a business. WealthVoice is a bootstrapped SaaS I founded March 2020. If you want to go deeper, check out my startup story playlist on YouTube.Timestamps:(0:00) Three things I'd do differently in the first year or two(0:55) Tip 1) Hiring (beyond obsessive about references)(2:00) Tip 2) Tech stack (simplify)(2:30) Tip 3) Hit by a bus fail-safe: Document processes, tools, and back-end of how the business runs. Be meticulous and continually update.(4:08) Final thoughts and recap tips(5:24) Bonus tip: Create a living will. Tip: My financial advisor set me up with wealth.com.(6:00) Startup story playlist7:00 Related: You want people to unsubscribe: 1-minute YouTube Short / 4-minute podcast: "Unsubscribing is a Gift"Links:WealthVoice Startup Story - YouTube playlistGet email updates (88% click rate): beetlemoment.com/emailMy podcast tools:Record: emilybinder.com/riversideEdit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingCoaching: emilybinder.com/callBring me into your next meeting (ThinkersOne): thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

Hear how to avoid a big mistake for your personal brand: spray and pray podcast booking services and VAs sending hundreds of poorly targeted messages with your name on them. Solution: I share strategic tips about protecting your personal brand so you only target the right podcast hosts. Use my (free) AI prompt to identify and email hosts of relevant, high quality podcasts that you can be a guest on.Watch video clip: youtube.com/emilybinder <-- YouTube ShortLinks mentioned:Blog post with AI Prompt and details: Want to Be a Podcast Guest? AI Solution Avoids Embarrassing Mistakes(Past episode): Stop Losing HALF Your Hard-Earned Clients: Retention Marketing Tips: Listen on Spotify or Apple Podcasts 4/23/2024My podcast tools:Record: emilybinder.com/riversideEdit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingCoaching: emilybinder.com/callBring me into your next meeting: thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

Employee Monitoring and Trust: Management Tips, Marketing TakeawaysI examine the increasing trend of companies cracking down on minor employee infractions and the implications of such strict policies. Thoughts on the 10/30/2024 WSJ article about Payhawk. I highlight stories from companies like Meta, Ernst & Young, and Target, explaining the negative impact of an overly monitored work environment.By contrasting Payhawk culture with examples of trust and autonomy, I emphasize the importance of treating employees as responsible adults to foster a more engaged and innovative workforce. Drawing from two personal career stories: $12k coffee and Tomatis music therapy center job: When you raise the bar, people will meet it.(00:00) In the news: workplace sins and employer crackdowns(01:18) Examples of employee infractions (expense accounts, meals, printing)(02:08) The impact of trust in the workplace(03:01) $12,000 coffee story(03:41) Lessons from the music therapy job(05:52) Pendulum of workplace culture(08:33) Importance of employee autonomy(15:07) Product return policy- Amazon lessons(16:10) Zappos culture inspo: Stage 5 Tribe ("Tribal Leadership")Links mentioned:WSJ article: The Little Sins We Commit at Work—and the Bosses Who Are Cracking Down"Never Split the Difference" by Chris Voss"Alchemy: The Surprising Power of Ideas That Don't Make Sense" by Rory SutherlandMy podcast tools:Record: emilybinder.com/riversideEdit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingCoaching: emilybinder.com/callBring me into your next meeting: thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

What is the difference between a tagline and a slogan? What are some of the best slogans of all time? I analyze the trend in taglines called "verb-your-noun" that I think is on its way out. You've seen it, like "Find your tribe" or "Maximize your space" or "Fund your dream." These are imperatives (commands) to a customer.You might be using this tagline framework as it's been popular for 5-10 years especially in SaaS. It's okay right now, but getting dusty (culturally) and probably won't work in a couple years.Topics:(0:00) Meet Emily Binder + why you should listen to this show(0:30) How to work with me: beetlemoment.com or emilybinder.com/call(2:30) Difference between taglines and slogans (Apple: "Think Different" vs "1000 songs in your pocket")(3:20) De Beers slogan "A Diamond is Forever"(5:00) Anthimeria: "A better way to burger" -Pizza Hut(7:10) Yoda and Luke - guide / hero copywriting - Storybrand(8:00) Thirsty Marketing is Out: Stop Chasing and Start Attracting (order this talk)(9:20) Thumbs-up emoji (Gen Z says rude)(11:00) Is an imperative good for a tagline? "I" and "We" phrases were out(12:20) A/B test new taglines(13:40) Catchy famous slogans (Mastercard, VRBO, Dollar Shave Club)Links:Beetle Moment case study: TIGER 215-Star Podcast ChecklistMy tools:Record: emilybinder.com/riversideEdit with AI: emilybinder.com/descriptGear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingCoaching: emilybinder.com/callThinkersOne recorded or live video: thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

Business education is a business. "And the biggest thing I don't do well with, and never did well with, was knowing that no matter how hard I worked, there would always be a cap to my success. And when I say success, I really mean the take-home, the revenue. Why are we there? This is not altruism. What do you get out of a job? You get money.Don Draper said this to Peggy when she said, 'It would be nice if you could say thank you once in a while, Don.'And he loses his sh*t. And he says, 'That's what the money is for!'"In June 2023 I went to a birthday party with thirty MBAs where I just... did not... fit in. This voice memo that I recorded on the way home captures the essence of entrepreneurship. (Excuse slight drop in sound quality, it's a raw iPhone voice recording but worth it.) Caveat: No shade to MBAs (my parents and friends have them). This is an exploration of an entrepreneurial mindset, how that's changed even in the last 5-10 years.Themes:Key idea: With a salaried position as an employee, you are capped in earning potential; there are diminishing returns to how hard you work. When you own the business there is no cap.You can create something from nothing all by yourself without incurring debt. It's never been easier than today with AI.That said, there are perks to employment and it's great for many people. It's the smart move for many (most) people. Employment is statistically more likely to make you money than starting a business.Topics:(0:00) Backstory before voice memo(0:24) The creative influence of alcohol maybe(1:12) Entrepreneurial mindset vs. traditional education(1:41) Voice memo begins: MBA Party thoughts(2:07) Questioning the value of formal education(4:08) Employee vs owner (earning potential, effort and payoff)(5:56) Alternative paths to learning and success(8:01) What you can teach yourselfMy podcast tools:Record: emilybinder.com/riversideEdit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingCoaching call: emilybinder.com/callBook a Zoom drop-in: thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

62% of the workday is lost to mundane tasks like email, chat, and note-taking, according to Asana's 'Anatomy of Work' 2023. I offer a valuable tip using Google Gemini for easier note-taking. I highlight Gemini's advantages over ChatGPT. Hear listener comments on "A Guy Named Money" about YOUR license plate frame game.Topics:(0:00) The cost of mundane tasks, lower productivity, e.g. taking notes, emails, chats(1:29) Listener comments shared from post: "An estimated 7 in 10 new car owners leave the dealership's branded plastic frame.."(3:39) Zoom AI Companion is great(4:15) Productivity tip: how to use Google Gemini with voice for call notes(4:50) Prompt for call notes from dictation(6:50) Listener topic requests: Please leave a comment on Spotify!(7:38) Doer or Seer? Watch video: Are You a Projector or Generator? Human Design(8:50) Join my email list: emilybinder.com/emailLinks:Asana study: asana.com/resources/anatomy-of-workZoom AI CompanionGoogle GeminiListener commentsMy podcast tools:Record: emilybinder.com/riversideEdit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingCoaching call or package: emilybinder.com/callBook a Zoom live (marketing AMA): thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

The Importance of Personal Branding and Attention to Detail: In this episode, I will tell you about what I call a "discerning guy." Now, this term started out to describe drivers who take the dealership's ad off their bumper (watch part 1: the license plate / parking lot video). But now I use it for everyone regardless of gender and it's just a catch-all for being with-it.I kick it off with a personal story about someone whose iPhone contact card said "Money" instead of his name. It's a lighthearted intro but the key is: DO sweat the small stuff when it comes to your personal brand. We're talking everything from contact cards to drivers who have a dealership's name on their bumper. When you leave that ad frame on your car you're giving free CPM to Mercedes Benz of Austin or Jim Ellis Audi. A $180k car now looks dorky. I share stories and practical tips on why details matter and how they can make or break the way people see you.Topics:(0:00) A guy named Money (iPhone contact card story)(0:55) First impressions and red flags(1:49) Dealership's ad on your license plate frame (not a Discerning Guy) - watch YouTube Short(3:10) Personal brand(6:00) Business headshot / avatar tips(6:35) Importance of details in personal brand(7:20) How to change Nickname in iPhone Contacts(10:17) Ad campaign disaster - soft drink in Asia - slogan translation(10:54) Takeaways for marketing(11:15) Your personal brand is in the details(11:30) Ex with a typo in company URL (story)My podcast tools:Record: emilybinder.com/riversideEdit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingCoaching call: emilybinder.com/callBook a Zoom drop-in or virtual mini-keynote video: thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.