How to Sell Your Expertise Without Discounts: Marketing the Value of Time
Description
Price is what you pay, value is what you get. Here's why you shouldn't lower your RATE and a better way to close deals with price sensitive clients. Emphasize how you save customers TIME and you'll win. Understanding the Real Value of Time in Modern Business Marketing:
Video version: watch on YouTube here.
Book a call with me: emilybinder.com/call
This episode discusses:
-Critical difference between price and value
-Time is the most valuable non-renewable resource you should be marketing
-Challenges faced by small business owners, especially in marketing
-Importance of leveraging video content marketing on platforms like YouTube
-Necessity of authenticity in content creation
-What's wrong with current perceptions of marketing ROI
-insights into effective strategies for building trust and maximizing returns
Chapters:
(00:15 ) Pricing Challenges Faced by Small Businesses
(00:56 ) The True Value of Time
(01:39 ) Success Stories with UnPodcast Package
(03:26 ) The Importance of Authentic Social Media Presence
(04:05 ) The Role of AI in Content Creation
(04:29 ) Trust and Authenticity in Marketing
(05:11 ) The Shift in Media Landscape
(08:01 ) The ROI of Content Marketing
(10:55 ) Creating Effective Video Content
(13:11 ) Practical Tips for Various Industries
(14:05 ) Conclusion: Embracing Modern Marketing
My podcast software (promo links):
- Record guests, create clips - Riverside: emilybinder.com/riverside
- Record solo, edit with AI - Descript: emilybinder.com/descript
- My mic gear list
- Video podcast gear list
Hire me:
Speaking: emilybinder.com/speaking
Advisory Calls: emilybinder.com/call
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