The Six Aspects of Personal Brand, Why You Need One, + LinkedIn Headshot Tips
Description
Keyword: Opportunities. I discuss the importance of personal branding, starting with its six components. I emphasize why having a personal brand is crucial even for those in stable jobs or non-entrepreneurial roles. Build trust, create opportunities, and stay top-of-mind. Nuances of maintaining personal brand visuals e.g. headshots.
Chapters
Part 1
(0:20 ) 1- Identity and values
(0:32 ) 2 - Expertise and skills
(0:45 ) 3- Reputation and trust. Related: You Need All Three: Ethos, Pathos, and Logos in Marketing
(1:13 ) 4- Communication style
(1:22 ) 5- Network and influence
(1:30 ) 6- Visual presentation
(1:41 ) Why everyone needs to invest in personal brand
(4:40 ) Personal brand allows access to more opportunities
(4:46 ) Let people leave
(5:10 ) Bet on the jockey not the horse
(5:54 ) Story: Gaby Migoya's golfwear startup, Foreplay Golf
(7:26 ) Human Design strategy: wait for the invitation (Projector)
(8:05 ) When it's time to update your LinkedIn profile pic
Part 2: Your headshot, LinkedIn, + website is a must
(8:40 ) Announce a new headshot?
(9:36 ) Napoleon theatre quote - Robert Greene
(12:00 ) Your likeness or testimonial is not free
(12:39 ) Recap + takeaways
(13:09 ) Bonus tip: your website
(13:38 ) TLD or dot com: replyall.limo (Reply All Podcast)
(14:00 ) Personal brand SEO tip for photos - Google Image
Related links:
Ethos, Pathos, and Logos in Marketing
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