Claim OwnershipMarketing Ops Confessions
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Behind every great revenue leader, campaign & tech stack is a Marketing Ops hero.
Hear critical learnings, unique opinions, and fearless confessions from the top marketing ops leaders in B2B tech.
Watch video replays: https://www.madkudu.com/mops-confessions-past-episodes
Hear critical learnings, unique opinions, and fearless confessions from the top marketing ops leaders in B2B tech.
Watch video replays: https://www.madkudu.com/mops-confessions-past-episodes
59 Episodes
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MOPs teams are expected to include members with a variety of backgrounds and skill sets to cover multiple responsibilities. Garrett Erny covers how to build teams with members who have different competencies, how to assess skill sets, building teams, and the best way to create realistic expectations with sprints and roadmaps.
Richard Wasylynchuk discusses the relationship between marketing ops and revenue ops and how to organize people, processes, and technologies to get the most out of a full GTM operations organization. He covers the importance of Ops pros facilitating communication, understanding the Ops charter to enable flexibility to redefine it, and having an open dialogue about the GTM strategy and the expected outcomes of campaigns and programs.
MOPs has the ability to enable progress by using a strategic approach of untangling and improving processes. Carissa McCall covers how to translate technology mind mapping to stakeholders, communicating the value of ops, simplifying complex concepts for your audience, and how to manage the balance of maintenance and innovation.
Like the center position in American football, marketing operations is ensuring plays and programs are launching according to plan and analyzing ways to improve. While often underrated or unnoticed, they understand the importance of their work. Daniel Zacks talks about how to enable sales with data from multiple funnels, his preferred method of upselling freemium models, why product usage is the best sign of intent, and the growing MOPs community in Israel.
Marketing technology has changed the role of marketing and has fully enabled marketing in brand new ways. Dr. Debbie Qaqish explains how a strategic marketing operations organization can support marketing to deliver on that promise of being a revenue driver by using technology to make a business impact.Follow Dr. Debbie on LinkedIn.Download a copy of her book From Backroom to Boardroom.Download's The Pedowitz Group's report The RevOps Difference.
It's important to have your operations and demand generation teams in lockstep to facilitate alignment and to understand what’s working for your GTM motions. According to Ben Pollack, the operations team is fueling these data-informed decisions. He shares how ops supports automated vs. targeted approaches and helps marketing and sales speak to various pains at scale.Connect with Ben on LinkedIn.
The MOPs landscape is constantly changing, as well as constraints on the MOPs world. Over the last ten years, Chris Rodriguez has worked with a diverse group of companies with very different go-to-markets. He explains how to apply the lessons he learned through experiencing these paradigm shifts.Find Chris on LinkedIn or his website.
Many organizations do not have an intentional motion around data. This leaves GTM teams in situations where they're sometimes not able use to their data to make decisions. Drew Smith discusses how to create a plan for building a data architecture and developing a measurement strategy.
Why is product-led sales so challenging? Are you really doing a product-led growth motion or just looking at different reports?Listen to this discussion between Sam Levan and Sasha Samoilov as they discuss how MOPs can utilize a maturity model to align teams, drive change, and combine meaningful insights from product and sales.
We brought together a panel of popular past speakers to play Family Feud. But it wasn’t all fun and games (actually it was a lot of fun) they shared some insights and introspection on how MOPs professionals can improve alignment across the company, what metrics matter most, and what makes some teams easier to work with than others. We even had a hot take on why we shouldn’t have hot takes!
In this episode we talk with Monique Lemieux, Head of Marketing Ops at Drift about scaling an ops team and how to go from being viewed as a service organization to a strategic partner. She shares how to build a roadmap for a growing MOPs team, ways to create a business case showing your impact, and how to get face time with leadership
In this episode, Angela Cirrone, Senior Director, Marketing Operations, at Sauce Labs, talks about how to confidently grow your Marketing Ops career - from participating in communities, building internal relationships, and determining what's essential. She shares how participating in communities can build your confidence, proving your value while empowering your teams,10 key things MOPs professionals should know.
In this episode, Vish Gupta, Marketing Operations Manager at Databricks, talks about the project management side of MOPs and how to successfully implement a new tool. She shares three takeaways for successfully implementing a new tool, how she built a streamlined intake process that solves for multiple stakeholder needs, and the benefits of adding contractors to your team.
Sam Lee gives us an inside look at a few of the projects he's supported at DocSend including enabling his marketing team to use their MAP and report on data, using integrations to enable data actionability and data exploration, and MOPs role during the DocSend Dropbox acquisition. He also shares why the most difficult skill a MOPs professional can learn is knowing when to say "no," why RevOps should not be just another way to define SalesOps, and the role of MOPs in a PLG motion.
In this episode we talk to David Kreitter, Head of Makrketing Operations at Workato, about structuring systems architecture and teams. He talks about the potential of a master data management system, the optimal organization of people, processes, and technology, and centralizing operations.
In this episode we talk to Maria Velasquez, Director of Demand Gen at Feroot Security about sales and marketing alignment. She shares what to consider when looking for a new role, the importance of SLAs in marketing (they're not just for sales!), and actually getting sales buy-in.
In this episode Robbie Whetzel, shares why MOPs is all about supporting your teams. We discuss MOPs as internal Customer Success, the importance of knowledge transfer, using documentation and learning from your team to level-up. He also challenges if you really need all those certifications.
In this episode we talk to Jake Levinger about his experiences building a tech stack for PLG motions and the lessons he's learned from his sales team along the way. He shares the important of getting buy-in from your end users, the tools he uses for implementing a product lifecycle campaign, and why Retool is consolidating OPs roles to bring more customer value.
Have you been thinking about moving into consulting? Or maybe you're interested in outsourcing your MOPs support? In this episode we talk with Courtney McAra about the different approaches to hiring MOPs, how to manage clients and projects, and where operations support is most requested.
In this episode with Jan Aclan,we discuss the importance and value of MOPs being cross-functional. He shares how to build cross-functional relationships, his move from demand gen to marketing operations, and being accountable to the funnel.
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