Operations Fuels Go-To-Market (ft. Ben Pollack)

Update: 2022-06-09

Description

It's important to have your operations and demand generation teams in lockstep to facilitate alignment and to understand what’s working for your GTM motions. According to Ben Pollack, the operations team is fueling these data-informed decisions. He shares how ops supports automated vs. targeted approaches and helps marketing and sales speak to various pains at scale.

Connect with Ben on LinkedIn.

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In Channel

Building a MOPs Team (ft. Garrett Erny)

2022-07-2851:30

How to Get the Most of GTM Operations (ft. Richard Wasylynchuk)

2022-07-2139:25

Untangling Processes (ft. Carissa McCall)

2022-07-1457:56

The Parallels of MOPs and Football (ft. Daniel Zacks)

2022-06-2337:32

Rise Of The Strategic MOPs Function (ft. Dr. Debbie Qaqish)

2022-06-1642:26

Operations Fuels Go-To-Market (ft. Ben Pollack)

2022-06-0946:52

Paradigm Shift: A Different Approach to MOPs (ft. Chris Rodriguez)

2022-06-0258:03

Creating Intentionality With Data (ft. Drew Smith)

2022-05-1948:36

Kudu Confessions: The Maturity Ladder For Product Led Sales

2022-05-1237:25

Special 50th Episode: Family Feud, Fighting Friction and Measuring what Matters (ft. Crissy Saunders, Asia Corbett & Jeff Ignacio)

2022-04-1301:00:52

Proving The Value of MOPs (ft. Monique Lemieux)

2022-03-3101:00:05

10 Things MOPs Leaders Should Know (ft. Angela Cirrone)

2022-03-2452:42

Creating Process Efficiencies Across the Tech Stack (ft. Vish Gupta)

2022-03-1758:29

The Role of MOPs During an Acquisition (ft. Sam Lee)

2022-03-1045:09

Optimizing People, Processes and Technology (ft. David Kreitter)

2022-03-0355:00

How MOPs Facilitates Sales and Marketing Alignment (ft. Maria Velasquez)

2022-02-2453:19

MOPs as Internal Customer Success (ft. Robbie Whetzel)

2022-02-1745:12

Building a PLG Tech Stack (ft. Jacob Levinger)

2022-02-1054:22

The Need for Additional MOPs Support (ft. Courtney McAra)

2022-01-2753:56

Marketing Operation's Accountability is to the Funnel (ft. Jan Aclan)

2022-01-2001:00:14

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Operations Fuels Go-To-Market (ft. Ben Pollack)

#box-pro-ellipsis-176628482330824{-webkit-line-clamp:2;}Operations Fuels Go-To-Market (ft. Ben Pollack)

Operations Fuels Go-To-Market (ft. Ben Pollack)

Operations Fuels Go-To-Market (ft. Ben Pollack)