saas.unbound

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #48 of season 5, Anna Nadeina talks with Bernard, co-founder of Clearscope, an AI-driven SEO content optimization tool.----------- Episode's Chapters -----------0:00 — Introduction and Welcome0:17 — Bernard's SEO Journey: From Growth Hacker to Clearscope Founder1:09 — The AI Revolution: How ChatGPT Changed Everything1:56 — AI-Generated Content: Should You Use It?3:32 — Reddit Manipulation and Modern SEO Tactics4:27 — Content Health: Why Fresh Content Matters for AI6:02 — Understanding AI Web Searches and Entity Analysis7:42 — Content Chunks: Optimizing for AI Understanding8:42 — Clear Scope's Rebrand: Becoming a Discoverability Platform10:03 — Actionable Framework: How to Rank in AI Search11:02 — Biggest Wins, Lessons Learned, and Future of SEOBernard - https://www.linkedin.com/in/bernardjhuang/ Clearscope - https://www.clearscope.io/ Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796

aas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.In episode #47 of season 5, Anna Nadeina talks with Vova, founder of Freemius, an all-in-one platform for payments, subscriptions, and taxes, helping you sell software globally while focusing on building great products.----------- Episode's Chapters -----------0:00 — Introduction to Freemium and Vova1:47 — Origin Story: From Side Project to Business4:40 — Early Customer Acquisition Challenges9:36 — Evolution of Pricing Strategy14:08 — Recent Pricing Changes and Growth Model22:12 — Building and Nurturing the Community31:01 — Hiring Strategy and Team Building39:29 — Expanding Beyond WordPress46:05 — Implementing AI in Business Operations57:27 — Biggest Wins and Lessons LearnedVova Feldman - https://www.linkedin.com/in/vovafeldman/Freemius - https://freemius.comSubscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #45 of season 5, Anna Nadeina talks with Todd, founder of Prerender, one of the first brands we acquired at saas.group and now also a founder of LandingSite.ai, AI-Generated Websites For Every Industry.--------------Episode's Chapters----------------0:00 — Welcome to Sauce and Bound Podcast0:46 — Todd's Background and Early Career2:52 — The Birth of Pre-Render5:24 — Growing Pre-Render as a Solo Founder7:33 — The SaaS Group Acquisition9:56 — Transitioning to Landing Site.ai21:35 — Working with AI and Code Generation41:24 — Landing Site's Growth and Success44:45 — Bootstrapping an AI Company49:20 — Startup Psychology and Growth HacksTodd - https://www.linkedin.com/in/tohooper/ Langing Site - https://www.landingsite.ai/ Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #46 of season 5, Anna Nadeina talks with Alex, CEO and Founder of Competera, a pricing platform helping retailers increase their revenue. ----------- Episode's Chapters ----------- 00:00 - Meet Alex: From Medical Engineering to AI 02:33 - The Birth of Compra: Early Challenges and Innovations 07:47 - Navigating Enterprise Sales and AI Integration 10:13 - Overcoming API Roadblocks and Pivoting Strategies 15:18 - AI in Enterprise: Adoption and Challenges 30:02 - Discussing Pricing Strategies for Enterprise Customers 31:25 - Understanding Customer Acquisition Costs 32:51 - The Importance of Customer Feedback and Pricing Adjustments 37:26 - Challenges and Learnings in Enterprise Sales 39:40 - The Role of M&A Advisors and Strategic Partnerships 43:54 - Balancing Work and Life as a Founder Alex - https://www.linkedin.com/in/alexhalkin/ Competera - https://competera.ai/ Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.In episode #44 of season 5, Anna Nadeina talks with Adam, founder of UXpilot, Building New Era of Product Design.--------------Episode's Chapters----------------0:00—Introduction & Welcome1:08—Adam's Background in Product Design1:54—Origins of UX Pilot4:00—Early Development Challenges5:20—Current Features & Product Focus8:37—AI's Impact on Design Jobs12:01—Competition & Market Differentiation14:58—Marketing Strategy & Brand Awareness19:49—Team Structure & Growth23:16—Working with AI Technology26:50—Biggest Wins & Lessons LearnedAdam - https://www.linkedin.com/in/adamfard/Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #43 of season 5, Anna Nadeina talks with Juan Ignacio, the founder of L40, M&A advisory for founders, and Pavel, Head of M&A from saas.group, covering both buyer and seller sides of the deal.--------------Episode's Chapters----------------0:00—Introductions & Backgrounds5:37—Journey to M&A and SaaS Group13:29—Common Founder Questions21:05—Valuation and Buyer Types32:49—Approaching Buyers & Offers43:59—Deal Structures & Exit Planning56:17—Preparation for Sale1:03:18—Red Flags & Buyer/Seller Fit1:14:09—Due Diligence Deep Dive1:29:56—AI, Valuations, and Market Trends1:41:57—Final Advice & How to ConnectJuan - https://www.linkedin.com/in/jigarciab/ Pavel - https://www.linkedin.com/in/pavelprokofiev/ Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #42 of season 5, Anna Nadeina talks with Matt, CEO of Qwist, a full-stack Open Finance platform, connecting third-party providers with financial data and services.--------------Episode's Chapters----------------0:00—Introduction to Bound Podcast1:14—Background and Journey to Quest2:34—Initial Skepticism of Open Banking3:46—Merging Two Businesses: The Car Analogy4:36—Technical Complexity in Banking Integration5:48—Transforming the Business Model7:01—Simplifying Customer Solutions8:19—Moving Beyond Technical Excellence10:00—Managing Post-Merger Integration50:42—The Importance of Commercial TeamsMatt - https://www.linkedin.com/in/mattcolebourne/Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #41 of season 5, Anna Nadeina talks with Mike Hill, bootstrapper and serial entrepreneur, co-founder of products like Curator.io, Frill.co, Juuno.co, Flook.co, and Anycamp.--------------Episode's Chapters----------------0:00—Introduction and background1:59—Building stuff and starting micro startups4:01—Limitations of managing multiple businesses5:27—Discussion on AI and its limitations7:04—The future of SaaS and bootstrapping8:33—Team composition and hiring approach10:26—Product strategy and market selection45:16—Biggest wins and failures51:37—Growth hacks and final adviceMike - https://www.linkedin.com/in/mymatemike/ Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #40 of season 5, Anna Nadeina talks with Joran, founder of Reditus, affiliate management software tailored for SaaS businesses. --------------Episode's Chapters---------------- 0:05 — Introduction and welcome 0:53 — Benjamin's background in engineering 2:37 — Competing with larger AI companies 4:12 — Marketing strategy and challenges 6:16 — Product positioning and customer segments 9:07 — Growth channels and Microsoft store 17:59 — Small team operations and AI automation 27:52 — Managing AI hallucinations 34:55 — Company wins and failures 40:43 — Final advice for founders Benjamin - https://www.linkedin.com/in/benjamin-spinola-691250a8/ SlidesGPT - https://slidesgpt.com Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #35 of season 5, Anna Nadeina talks with Joran, founder of Reditus, affiliate management software tailored for SaaS businesses.--------------Episode's Chapters----------------00:06 — Introduction and background02:14 — Initial contact and acquisition offer03:36 — How the deal started05:00 — Due diligence process06:33 — Lack of buyer due diligence07:52 — Data room and documentation requirements09:54 — Technical due diligence32:59 — Why the deal fell through41:37 — Current business status and future plans44:12 — Founder advice and lessons learnedJoran - https://www.linkedin.com/in/b2b-saas-growth/?originalSubdomain=nlSubscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #38 of season 5, Anna Nadeina talks with Jordan Crawford, founder of Blueprint, modern GTM playbooks for early-stage startups.--------------Episode's Chapters----------------00:00 — Introduction & Welcome00:35 — Meet Jordan & Blueprint01:33 — The Power of Messaging at Scale04:14 — Types of Campaign Messages: PQS & PVP11:28 — Deep Dive: Rewardful’s Use Cases18:22 — Building the Ideal Customer Profile26:07 — Data Sources & Market Research32:06 — Affiliate Intelligence & Poachability41:21 — Scaling Campaigns & Value-First Outreach50:58 — Pre vs. Post Product-Market Fit Strategies56:52 — Closing Thoughts & Next StepsJordan - https://www.linkedin.com/in/jordancrawford/Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #37 of season 5, Tim Heicks talks with Dave Boyce, EVP Product at Winning by Design, a global B2B revenue consulting and training company that enables recurring revenue teams to architect sustainable growth.--------------Episode's Chapters----------------0:00 - Introduction and Guest Background1:11 - Early Days in SaaS and Entrepreneurship3:13 - Evolution of PLG and Enterprise Software6:13 - Joining Winning by Design9:11 - Writing the PLG Book for the Masses12:19 - Consulting and Value Add for Companies16:00 - New Perspectives on PLG and Freemium23:06 - AI's Impact on GTM and Human Touch31:16 - AI Search and the Future of Discovery36:03 - Evaluating Companies for AcquisitionDave - https://www.linkedin.com/in/boycedave/Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #36 of season 5, Anna Nadeina talks with Vitaly, founder of ReviewsOnMyWebsite & TextNinja.--------------Episode's Chapters----------------0:00 - Introduction2:51 - Building Reviews 5:47 - Target Audience and ICP8:45 - The Story Behind the Brand12:25 - White Label Partnership Strategy17:01 - Building Text Ninja28:19 - Growth Strategy and Marketing Channels33:30 - Implementing AI Features38:35 - Biggest Lessons LearnedVitaly - https://www.linkedin.com/in/vitalymotuz/ ReviewsOnMyWebsite - https://reviewsonmywebsite.com/TextNinja - https://textninja.com/Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.In episode #35 of season 5, Anna Nadeina talks with Dave, founder of AhaSlides, a platform to help you make interactive presentations.--------------Episode's Chapters----------------0:00 - Introduction1:03 - Dave’s Background & Founding Aha Slides2:36 - Building a Global Team & Leadership Philosophy9:16 - Team Culture & Routines14:36 - Hybrid Work & Office vs. Remote19:47 - Sales Motion & Growth Strategy24:39 - Product-Led Growth & Importance of Product25:14 - Going Global & Customer Diversity27:17 - AI in SaaS: Opportunities & Challenges46:44 - Biggest Wins & Lessons LearnedDave - https://www.linkedin.com/in/davebui/AhaSlides - https://ahaslides.com/Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.In episode #34 of season 5, Anna Nadeina talks with Ane Visa, SEO lead at SaaS Group, and Benjamin Thornton, product marketing specialist at Keyword.com, about Answer Engine Optimization (AEO) - the emerging practice of optimizing for AI-powered search platforms like ChatGPT, Perplexity, and Google's AI Overviews to improve brand visibility in AI-generated answers.--------------Episode's Chapters----------------00:00 - Welcome & Why We’re Re-Recording01:00 - Meet Ane Wiese & Benjamin Thornton03:12 - What “Visibility in AI Search” Really Means06:28 - How AI Search Is Changing SEO10:17 - First Steps to Improve AI Visibility14:42 - Tracking Prompts Like Keywords18:55 - Finding Semantic Intent in AI Prompts22:18 - Variations & Use Cases for Prompt Tracking26:45 - Challenges with Measuring AI Prompt Data31:08 - Tools & Methods to Discover Prompt Trends35:42 - Comparing AI Search vs. Google Search Habits40:44 - The Importance of Knowing Your Audience44:51 - AI Hallucinations & Fact-Checking Tips48:03 - Quick Hacks to Boost AI Search Presence51:10 - Leveraging Publications & Citations for Visibility53:15 - Systematic SEO & Brand Mention Strategies55:00 - Final Thoughts & Key TakeawaysAne - https://www.linkedin.com/in/ane-wiese-seo-cro-saas-strategy/Benjamin - https://www.linkedin.com/in/bthornton75/Keyword.com - https://keyword.com/Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #32 of season 5, Anna Nadeina talks with Daniel, Co-Founder & CEO at Common Ninja, a no-code platform that enables users to easily add customizable widgets and apps to any website. --------------Episode's Chapters---------------- 00:00 - Early Beginnings and First Success 03:34 - Monetization Journey 08:18 - Scaling Up: From Side Project to Business 12:43 - AI's Impact on Business and Future Plans 20:32 - AI Integration 24:13 - AI Hackathons and Team Innovation 27:35 - AI Tools and Their Impact on Support 29:05 - AI in Product Development and Customer Insights 37:58 - Reflections on Company Culture and Team Dynamics 40:43 - Advice for Founders and Future Plans Daniel - https://www.linkedin.com/in/danielsternlicht/ Common Ninja - https://www.commoninja.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #32 of season 5, Anna Nadeina talks with Max, founder of Warmly, an AI-driven sales platform designed to help businesses identify and engage their most promising leads. --------------Episode's Chapters---------------- 00:00 - The Journey of Warmly: Pivots and Success 05:18 - Warmly's Unique Sales Solutions 07:51 - AI in Sales: The Future and Challenges 14:52 - Warm Calling and Multi-Channel Outreach 23:54 - Personalizing Sales Outreach 25:25 - AI in Customer Support and Sales 27:20 - Navigating the AI Landscape 29:24 - Building and Focusing on Core Features 33:14 - Transparency and Learning from Feedback Max - https://www.linkedin.com/in/max-greenwald/ Warmly, - https://www.warmly.ai/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #32 of season 5, Anna Nadeina talks with Jerome, founder of Zola, HR software platform designed for SMEs to manage employee reviews, training, skills development, and continuous feedback. --------------Episode's Chapters---------------- 00:00 - Meet Jerome: From Engineer to Entrepreneur 03:11 - The Birth of Zola HR 07:32 - From Free Tool to B2B Platform 08:45 - Bootstrapping Challenges and Successes 14:32 - Raising Funds and Future Plans 25:23 - Improving Processes and SEO 27:51 - Sales Process and Strategies 30:21 - Building an All-in-One Software 36:34 - Team Strategy and Culture 39:27 - Biggest Wins and Failures Jerome - https://www.linkedin.com/in/jerome-vobmann/ Zola - https://www.zola.fr/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #29 of season 5, Anna Nadeina talks with Pierce, CEO & Co-founder of babelforce, a no-code platform for building and automating customer experience workflows, primarily focused on contact centers. --------------Episode's Chapters---------------- 00:00 - Meet the Guest: Pierce, CEO of babelforce 01:33 - The Evolution of AI and Contact Centers 06:21 - Challenges and Realities of AI Implementation 13:25 - The Value Proposition of babelforce 20:17 - Bootstrapping and Growth of babelforce 22:23 - Building the Platform: Early Days and Challenges 23:56 - Impact of AI and Technological Shifts 26:26 - Enterprise Sales and Marketing Strategies 30:26 - Event Management and Marketing Insights 33:32 - Zendesk Integration and Future Plans Pierce - https://www.linkedin.com/in/piercebuckley/ babelforce - https://www.babelforce.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #29 of season 5, Anna Nadeina talks with Josh, founder of Interact, a quiz builder specifically designed for lead generation. --------------Episode's Chapters---------------- 00:00 - Josh's Entrepreneurial Journey 04:06 - Impact of AI on Interact's Growth 06:27 - AI Integration in Interact's Product 14:38 - SEO and Content Strategy for AI 24:54 - Rebuilding Content for AI Search 25:41 - Anticipating User Questions 31:17 - Impact of AI on Traffic and Growth 33:14 - Future Plans for AI Integration 37:44 - Customer Interactions with AI 44:46 - Final Thoughts and Advice Josh - https://www.linkedin.com/in/jhaynam/ Interact - https://www.tryinteract.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796