Growing a Deeply Rooted Business: Launches, Funnels & Email Marketing with Intention

The content hamster wheel is dead, so now what?In this episode of the Deeply Rooted Business Podcast, we’re getting real about what’s actually working in content and marketing—and what’s not—as we head into 2026. Organic reach is dropping, AI is flooding our feeds, and posting more just doesn’t cut it anymore. So how do you future-proof your business? Listen to find outIn this episode, we cover:02:44 Prediction 1: The always-on content era is dead06:13 Prediction 2: Trust over attention09:29 Prediction 3: Businesses as ecosystems14:10 Prediction 4: Lean teams + smarter systems18:41 Wrap-up + HomeworkLinks and resources mentioned:Listen to: Ecosystems Over Algorithms — The Key to Building Demand That Scales (and Lasts): https://player.captivate.fm/episode/c9c20512-0234-454b-86df-b319f85b226b/Listen to: Creating Content that Compounds: How to Build Long Term Traffic & Revenue: https://player.captivate.fm/episode/ca503339-e495-4cdf-8483-91ce879499aa/Content Flow Studio: https://contentflowstudio.app/Meet Your HostsJessica Walther is the founder and CEO of The Launch Collaborative and Sustainable Success Systems. As a launch strategist and systems consultant, Jess is dedicated to helping solo business owners and small-but-mighty teams build businesses that deliver both peace and profit. She specializes in creating sustainable growth strategies that align with her clients' values and lifestyles.Rachel Lopez is the founder and CEO of Gal Marketing Agency, a boutique email marketing and strategy firm. With over a decade of experience, Rachel helps heart-driven entrepreneurs craft intentional marketing strategies that attract, nurture, and convert leads sustainably. Her human-first approach ensures that marketing efforts feel authentic and effective .Together, Jess and Rachel blend systems, storytelling, and soulful strategy to help you grow a business that's deeply aligned with your life—not just your revenue goals.Connect With Us: Jess WebsiteRachel's WebsiteLearn with Us Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <<Learn More Here>>Diagnose Common Launch Problems and Fix Them Fast! Get the Launch Cure Guide : https://www.thelaunchcollaborative.com/launch-cureGet Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing.

In this episode of the Growing a Deeply Rooted Business Podcast, we’re pulling back the curtain on the kind of content that doesn’t just disappear after 24 hours—but actually gets stronger with time. We’re talking about anchor content: blog posts, podcasts, and videos that continue driving traffic, leads, and sales for months (or even years) after they go live.We share how we help our clients move away from the burnout cycle of posting daily on Instagram and instead build out a sustainable content ecosystem using long-form, evergreen strategies. You’ll hear real client stories, including how one article brought in 735 visits from Google in a single month—without a single Instagram post.In this episodes, we cover:00:26 The power of anchor content01:39 Client success stories05:54 The three E’s of evergreen content08:09 Creating a strategic content ecosystem15:58 Common mistakes to avoid17:58 Implementation challenge and recapLinks and resources mentioned:Content Flow Studio: https://contentflowstudio.app/The Key to Building Demand That Scales (and Lasts): https://player.captivate.fm/episode/c9c20512-0234-454b-86df-b319f85b226b/Meet Your HostsJessica Walther is the founder and CEO of The Launch Collaborative and Sustainable Success Systems. As a launch strategist and systems consultant, Jess is dedicated to helping solo business owners and small-but-mighty teams build businesses that deliver both peace and profit. She specializes in creating sustainable growth strategies that align with her clients' values and lifestyles.Rachel Lopez is the founder and CEO of Gal Marketing Agency, a boutique email marketing and strategy firm. With over a decade of experience, Rachel helps heart-driven entrepreneurs craft intentional marketing strategies that attract, nurture, and convert leads sustainably. Her human-first approach ensures that marketing efforts feel authentic and effective .Together, Jess and Rachel blend systems, storytelling, and soulful strategy to help you grow a business that's deeply aligned with your life—not just your revenue goals.Connect With Us: Jess WebsiteRachel's WebsiteLearn with Us Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <<Learn More Here>>Diagnose Common Launch Problems and Fix Them Fast! Get the Launch Cure Guide : https://www.thelaunchcollaborative.com/launch-cureGet Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing.

If you’re tired of dancing for the algorithm gods and still not seeing consistent conversions, you’re not alone. In this episode of the Deeply Rooted Business Podcast, we unpack why the old “post more, pray harder” model just doesn’t work anymore and what to do instead. We’re moving beyond short-lived social content and diving into what it really takes to build a sustainable marketing ecosystem that supports your business for years, not just a single launch.Whether you’re a solopreneur, coach, or service provider, this episode will help you reframe your visibility strategy, protect your energy, and actually scale without burning out.In this episode, we covered:03:03 Why siloed content creates burnout08:16 What a sustainable ecosystem actually looks like12:04 The Forest vs. Garden metaphor (this one hits!)13:58 How to compound touchpoints for faster conversion18:42 Realness, AI, and building trust in 2025+21:05 The 4-part system to build your marketing ecosystemLinks and resources mentioned:ContentFlow Studio: https://contentflowstudio.app/Meet Your HostsJessica Walther is the founder and CEO of The Launch Collaborative and Sustainable Success Systems. As a launch strategist and systems consultant, Jess is dedicated to helping solo business owners and small-but-mighty teams build businesses that deliver both peace and profit. She specializes in creating sustainable growth strategies that align with her clients' values and lifestyles.Rachel Lopez is the founder and CEO of Gal Marketing Agency, a boutique email marketing and strategy firm. With over a decade of experience, Rachel helps heart-driven entrepreneurs craft intentional marketing strategies that attract, nurture, and convert leads sustainably. Her human-first approach ensures that marketing efforts feel authentic and effective .Together, Jess and Rachel blend systems, storytelling, and soulful strategy to help you grow a business that's deeply aligned with your life—not just your revenue goals.Connect With Us: Jess WebsiteRachel's WebsiteLearn with Us Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <<Learn More Here>>Diagnose Common Launch Problems and Fix Them Fast! Get the Launch Cure Guide : https://www.thelaunchcollaborative.com/launch-cureGet Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <<Get it Here>>_________________Hang Out & Say Hi!Deeply Rooted...

In this episode of the Growing a Deeply Rooted Business Podcast, we’re flipping the script on everything you think you know about content creation. If you’re spending hours on social media every week and still not seeing traction, it’s not because you’re uncreative or undisciplined—it’s because you don’t have the right system. And that’s exactly what we’re diving into.In this episode, we cover:02:15 Myth #1: Good content must be brand new every single day05:50 Myth #2: Repurposing is just copying and pasting10:22 Myth #3: Repeating yourself will bore your audience15:43 The Content Waterfall Method (and how we went from 10 hours to 2)18:00 Introducing the Content Flow StudioLinks and resoruces mentioned:Content Flow Studio: https://contentflowstudio.app/Meet Your HostsJessica Walther is the founder and CEO of The Launch Collaborative and Sustainable Success Systems. As a launch strategist and systems consultant, Jess is dedicated to helping solo business owners and small-but-mighty teams build businesses that deliver both peace and profit. She specializes in creating sustainable growth strategies that align with her clients' values and lifestyles.Rachel Lopez is the founder and CEO of Gal Marketing Agency, a boutique email marketing and strategy firm. With over a decade of experience, Rachel helps heart-driven entrepreneurs craft intentional marketing strategies that attract, nurture, and convert leads sustainably. Her human-first approach ensures that marketing efforts feel authentic and effective .Together, Jess and Rachel blend systems, storytelling, and soulful strategy to help you grow a business that's deeply aligned with your life—not just your revenue goals.Connect With Us: Jess WebsiteRachel's WebsiteLearn with Us Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <<Learn More Here>>Diagnose Common Launch Problems and Fix Them Fast! Get the Launch Cure Guide : https://www.thelaunchcollaborative.com/launch-cureGet Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <<Get it Here>>_________________Hang Out & Say Hi!Deeply Rooted Business Instagram Jess Instagram Rachel's Instagram

In this episode of the Deeply Rooted Business Podcast, we're tossing out the old “set-it-and-forget-it” advice for Q4. Instead of coasting through the holidays, we’re choosing to lock in with clarity, creativity, and intention. We're sharing the five mindset shifts we’re embracing to help us finish 2025 strong without burning out. From optimizing what you already have, to honoring your energy, to finding a biz bestie to keep you accountable, this episode is packed with practical reflections for running your business through the busy season with more ease and impact.In this episode, we cover:01:32 Optimize what you already have (instead of creating new)04:11 Follow the spark, but give it boundaries08:17 Do more of what actually works10:58 Find your business BFF or accountability partner15:07 Protect your energy and outsource what drains youLinks and resources mentioned:3 Simple Habits for a Sustainable Marketing Strategy That Converts: https://gal-agency.com/3-simple-habits-for-a-sustainable-marketing-strategy-that-converts/Social Media Planner: https://thewellnesscollab.gumroad.com/l/social-hub?layout=profileMeet Your HostsJessica Walther is the founder and CEO of The Launch Collaborative and Sustainable Success Systems. As a launch strategist and systems consultant, Jess is dedicated to helping solo business owners and small-but-mighty teams build businesses that deliver both peace and profit. She specializes in creating sustainable growth strategies that align with her clients' values and lifestyles.Rachel Lopez is the founder and CEO of Gal Marketing Agency, a boutique email marketing and strategy firm. With over a decade of experience, Rachel helps heart-driven entrepreneurs craft intentional marketing strategies that attract, nurture, and convert leads sustainably. Her human-first approach ensures that marketing efforts feel authentic and effective .Together, Jess and Rachel blend systems, storytelling, and soulful strategy to help you grow a business that's deeply aligned with your life—not just your revenue goals.Connect With Us: Jess WebsiteRachel's WebsiteLearn with Us Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <<Learn More Here>>Diagnose Common Launch Problems and Fix Them Fast! Get the Launch Cure Guide : https://www.thelaunchcollaborative.com/launch-cureGet Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing.

In this episode of the Growing a Deeply Rooted Business Podcast, I’m pulling back the curtain on something I see all the time: Coaches and service providers frustrated that their lead magnets just…aren’t working anymore.If you’ve ever wondered why your downloads are low, your list isn’t converting, or you’re just plain tired of creating freebies that collect dust—I get it. I’ve been there, and I’ve tested what works (and what doesn’t). This episode is a deep dive into what’s actually getting results in 2025 and beyond—from private podcasts to interactive tools and quiz funnels.In this episode, we cover:01:06 Why traditional lead magnets are falling flat in today’s trust economy02:45 Try-before-you-buy experiences05:56 The quiz funnel that brought in 900 new opt-ins in 30 days08:19 Interactive tools: the most underrated way to boost conversion10:01 3 lead magnet rules I use with every client12:00 Want help building yours? Let’s chat.Links and resources:Email Essentials: https://gal-agency.com/essentials-kitQuiz Funnel Build: https://www.thelaunchcollaborative.com/quiz-funnelMeet Your HostsJessica Walther is the founder and CEO of The Launch Collaborative and Sustainable Success Systems. As a launch strategist and systems consultant, Jess is dedicated to helping solo business owners and small-but-mighty teams build businesses that deliver both peace and profit. She specializes in creating sustainable growth strategies that align with her clients' values and lifestyles.Rachel Lopez is the founder and CEO of Gal Marketing Agency, a boutique email marketing and strategy firm. With over a decade of experience, Rachel helps heart-driven entrepreneurs craft intentional marketing strategies that attract, nurture, and convert leads sustainably. Her human-first approach ensures that marketing efforts feel authentic and effective .Together, Jess and Rachel blend systems, storytelling, and soulful strategy to help you grow a business that's deeply aligned with your life—not just your revenue goals.Connect With Us: Jess WebsiteRachel's WebsiteLearn with Us Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <<Learn More Here>>Diagnose Common Launch Problems and Fix Them Fast! Get the Launch Cure Guide : https://www.thelaunchcollaborative.com/launch-cureGet Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <<Get it...

In this episode of the Deeply Rooted Business Podcast, we’re pulling back the curtain on one of the most overlooked elements of a successful launch: your energy. What happens when your launch starts slow, despite all your prep? How do you protect your mindset and momentum when sales aren’t pouring in right away? We’re sharing real behind-the-scenes stories—including what happened when one of Jess’s clients had zero sales in the first 48 hours—and the exact pivots that turned it all around. This episode will help you manage your mental load, protect your energy, and turn every launch into a long-term asset.In this episode, we cover:00:35 Why mindset matters more than you think when the cart opens03:13 How to acknowledge launch stress and still show up strong08:34 Why the first launch is never the best13:27 The power of having optional pivot points and bonus levers ready before you need them.17:02 How to minimize burnout by managing your personal bandwidthLinks and resources mentioned:Listen to Taylor Swift Launch Lessons for Coaches & Service Providers: https://player.captivate.fm/episode/3d36c512-c20f-4456-b226-95743b518072/Listen to Email First Essentials: Building a Consistent Conversion Machine: https://player.captivate.fm/episode/83e34c1b-9dfe-4387-b2b7-ff6398f68be2/Meet Your HostsJessica Walther is the founder and CEO of The Launch Collaborative and Sustainable Success Systems. As a launch strategist and systems consultant, Jess is dedicated to helping solo business owners and small-but-mighty teams build businesses that deliver both peace and profit. She specializes in creating sustainable growth strategies that align with her clients' values and lifestyles.Rachel Lopez is the founder and CEO of Gal Marketing Agency, a boutique email marketing and strategy firm. With over a decade of experience, Rachel helps heart-driven entrepreneurs craft intentional marketing strategies that attract, nurture, and convert leads sustainably. Her human-first approach ensures that marketing efforts feel authentic and effective .Together, Jess and Rachel blend systems, storytelling, and soulful strategy to help you grow a business that's deeply aligned with your life—not just your revenue goals.Connect With Us: Jess WebsiteRachel's WebsiteLearn with Us Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <<Learn More Here>>Diagnose Common Launch Problems and Fix Them Fast! Get the Launch Cure Guide : https://www.thelaunchcollaborative.com/launch-cureGet Rachel's Guide to a High-Converting Email list to...

Is your email list quietly underperforming? You’re not alone and the issue isn’t always the content. It’s what’s happening under the hood.In this solo episode of the Deeply Rooted Business Podcast, I’m breaking down three of the biggest silent killers that could be sabotaging your email list’s ability to convert—plus the mindset shifts and strategic fixes to turn your list into a reliable revenue stream. Whether you're ghosting your new subscribers, trying to be everything to everyone, or relying on outdated automations, this episode will help you course-correct and reconnect.In this episode:00:45 Why you need to stop attracting unaligned subscribers03:31 Neglecting your sequences + optimization06:18 Lack of segmentation09:22 How to turn your email list into a calm, consistent conversion machineLinks and resources mentioned:Email-First Essentials: https://gal-agency.com/essentials-kitMeet Your HostsJessica Walther is the founder and CEO of The Launch Collaborative and Sustainable Success Systems. As a launch strategist and systems consultant, Jess is dedicated to helping solo business owners and small-but-mighty teams build businesses that deliver both peace and profit. She specializes in creating sustainable growth strategies that align with her clients' values and lifestyles.Rachel Lopez is the founder and CEO of Gal Marketing Agency, a boutique email marketing and strategy firm. With over a decade of experience, Rachel helps heart-driven entrepreneurs craft intentional marketing strategies that attract, nurture, and convert leads sustainably. Her human-first approach ensures that marketing efforts feel authentic and effective .Together, Jess and Rachel blend systems, storytelling, and soulful strategy to help you grow a business that's deeply aligned with your life—not just your revenue goals.Connect With Us: Jess WebsiteRachel's WebsiteLearn with Us Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <<Learn More Here>>Diagnose Common Launch Problems and Fix Them Fast! Get the Launch Cure Guide : https://www.thelaunchcollaborative.com/launch-cureGet Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <<Get it Here>>_________________Hang Out & Say Hi!Deeply Rooted Business Instagram Jess Instagram...

In this episode of the Deeply Rooted Business Podcast, we’re tackling one of the most common (and stress-inducing) questions we get: How should I price my offer?From price point panic to overcomplicating your tiers, we walk through the biggest pricing mistakes we see during launches—and how to fix them. You’ll hear real client stories (like the $500 upsell that generated $75K), tips for aligning your prices with your audience’s stage, and strategies to increase revenue without making your offer feel inaccessible or manipulative.Whether you’re planning your first launch or optimizing your evergreen funnel, this episode will help you get your pricing aligned and working for you.In this episode, we cover:01:03 How to align your pricing with what your audience is actually ready to invest in04:09 The key to boosting cart value without turning buyers off09:21 How to structure multiple pricing levels without overwhelming your audience11:26 When urgency actually helps14:30 How to create urgency without relying on fake deadlinesLinks and resources mentioned:Listen to Increasing Sales & Enhancing Client Retention Through Strategic Email Marketing: https://player.captivate.fm/episode/5d88206b-1d01-4cdb-9fe0-59892944d465/Meet Your HostsJessica Walther is the founder and CEO of The Launch Collaborative and Sustainable Success Systems. As a launch strategist and systems consultant, Jess is dedicated to helping solo business owners and small-but-mighty teams build businesses that deliver both peace and profit. She specializes in creating sustainable growth strategies that align with her clients' values and lifestyles.Rachel Lopez is the founder and CEO of Gal Marketing Agency, a boutique email marketing and strategy firm. With over a decade of experience, Rachel helps heart-driven entrepreneurs craft intentional marketing strategies that attract, nurture, and convert leads sustainably. Her human-first approach ensures that marketing efforts feel authentic and effective .Together, Jess and Rachel blend systems, storytelling, and soulful strategy to help you grow a business that's deeply aligned with your life—not just your revenue goals.Connect With Us: Jess WebsiteRachel's WebsiteLearn with Us Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <<Learn More Here>>Diagnose Common Launch Problems and Fix Them Fast! Get the Launch Cure Guide : https://www.thelaunchcollaborative.com/launch-cureGet Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing....

If you've ever felt like you were pushing a boulder uphill during launch week...you’re not alone.In this episode, we get honest about the biggest launch mistake we see over and over again: starting too late. We break down what actually needs to happen before you open the cart—like building a warm, aligned audience and creating steady demand through intentional, values-driven list growth.In this episode, we cover:01:40 List-building that actually leads to sales04:37 Turning cold subscribers into warm buyers07:39 Attracting the right people on purpose10:32 Going beyond Instagram for visibility13:50 — Doing more with less through repurposingLinks and resources mentioned:Crafting a Launch Strategy That Fits Your Audience: https://player.captivate.fm/episode/1adf5d33-84a0-40d9-8cb9-80200c1e03f0/Build a Quiz Funnel That Works For You: Our Favorite Lead Magnet Strategy: https://player.captivate.fm/episode/0fb76578-d1de-4599-a0c3-511bda1298bd/

Let’s be honest, most of us didn’t start our business to follow someone else’s formula. But when it comes to launching, it’s easy to feel like there’s only one “right” way to do it—and if you’re not doing webinars or countdown timers or challenge funnels, you’re doing it wrong.In this episode, we’re talking about what it really means to launch in a way that feels aligned—not just with your goals, but with your energy, your audience, and your capacity. Whether you’re planning your first launch or reworking an old offer, this conversation will help you map out a path that’s strategic and sustainable.In this episode, we cover:00:24 Why copying launch formulas doesn’t work anymore01:26 What makes a launch feel like yours02:00 Three launch styles (and how to pick one that fits)02:21 Matching your launch model with your energy + audience05:55 Creating a buyer journey that builds real trust10:54 Ethical urgency and honest timelines17:33 Launching without burning yourself outLinks and resources mentioned:Listen to Taylor Swift Launch Lessons for Coaches & Service Providers: https://player.captivate.fm/episode/3d36c512-c20f-4456-b226-95743b518072/Listen to How to Diagnose and Fix Your Launch Problems: https://player.captivate.fm/episode/207c91c7-294c-40a3-b808-2fdfbf3d8ed9/Meet Your HostsJessica Walther is the founder and CEO of The Launch Collaborative and Sustainable Success Systems. As a launch strategist and systems consultant, Jess is dedicated to helping solo business owners and small-but-mighty teams build businesses that deliver both peace and profit. She specializes in creating sustainable growth strategies that align with her clients' values and lifestyles.Rachel Lopez is the founder and CEO of Gal Marketing Agency, a boutique email marketing and strategy firm. With over a decade of experience, Rachel helps heart-driven entrepreneurs craft intentional marketing strategies that attract, nurture, and convert leads sustainably. Her human-first approach ensures that marketing efforts feel authentic and effective .Together, Jess and Rachel blend systems, storytelling, and soulful strategy to help you grow a business that's deeply aligned with your life—not just your revenue goals.Connect With Us: Jess WebsiteRachel's WebsiteLearn with Us Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <<Learn More Here>>Diagnose Common Launch Problems and Fix Them Fast! Get the Launch Cure Guide : https://www.thelaunchcollaborative.com/launch-cureGet Rachel's Guide to a...

What do Taylor Swift and your next launch have in common? Maybe more than you think.I’m pulling back the curtain on some of the biggest mindset shifts I’ve had around launching—and how they’ve completely changed the way I approach it. I’m also sharing what Taylor Swift’s no-runway launch style can teach us (and why it doesn’t actually work for most small business owners).Whether you’re gearing up for your next launch or rethinking your entire approach, I hope these lessons help you feel more grounded, confident, and connected.In this episode, we cover:01:13 Why you need to build your own launch runway2:50 What is genuine scarcity?04:48 How to turn your launch into an experience06:30 Attention has layers (and you need to speak to all of them)09:48 What to try, what to ditch, and what to remember before your next launchLinks and resources mentioned:Behind the Scenes of a $3 Million Launch: https://player.captivate.fm/episode/1ac17ca4-05c3-4ed8-9fb1-235ee38ef972/Meet Your HostsJessica Walther is the founder and CEO of The Launch Collaborative and Sustainable Success Systems. As a launch strategist and systems consultant, Jess is dedicated to helping solo business owners and small-but-mighty teams build businesses that deliver both peace and profit. She specializes in creating sustainable growth strategies that align with her clients' values and lifestyles.Rachel Lopez is the founder and CEO of Gal Marketing Agency, a boutique email marketing and strategy firm. With over a decade of experience, Rachel helps heart-driven entrepreneurs craft intentional marketing strategies that attract, nurture, and convert leads sustainably. Her human-first approach ensures that marketing efforts feel authentic and effective .Together, Jess and Rachel blend systems, storytelling, and soulful strategy to help you grow a business that's deeply aligned with your life—not just your revenue goals.Connect With Us: Jess WebsiteRachel's WebsiteLearn with Us Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <<Learn More Here>>Diagnose Common Launch Problems and Fix Them Fast! Get the Launch Cure Guide : https://www.thelaunchcollaborative.com/launch-cureGet Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <<Get it Here>>_________________Hang Out & Say Hi!Deeply Rooted Business Instagram a...

In this behind-the-scenes episode of the Deeply Rooted Business Podcast, we’re pulling back the curtain on what launching really looks like—from the tiny $1K launches to the high-stakes $3M ones. Whether you're gearing up for your very first offer or managing a complex team-driven launch, this episode is packed with honest reflections, war stories, and game-changing mindset shifts to help you plan smarter, nurture better, and launch with less burnout.In this episode, we cover:02:07 Why planning ahead prevents panic and burnout06:00 How quarterly launches can hurt your energy & your audience08:14 The real reason you need a longer ramp-up10:00 What most people get wrong about post-launch momentum12:44 Why open cart isn’t the beginning—it’s the amplification16:00 Webinars, tortoise/hare buyers & trust-based decisions19:00 The truth about launching with a real-life schedule21:00 Version 1.0 launches & the scope triangleLinks and resources mentioned:Listen to Episode 36: Trust Economy: https://player.captivate.fm/episode/c3792cd7-ac5f-4084-8dc7-d0e49c70d045/Meet Your HostsJessica Walther is the founder and CEO of The Launch Collaborative and Sustainable Success Systems. As a launch strategist and systems consultant, Jess is dedicated to helping solo business owners and small-but-mighty teams build businesses that deliver both peace and profit. She specializes in creating sustainable growth strategies that align with her clients' values and lifestyles.Rachel Lopez is the founder and CEO of Gal Marketing Agency, a boutique email marketing and strategy firm. With over a decade of experience, Rachel helps heart-driven entrepreneurs craft intentional marketing strategies that attract, nurture, and convert leads sustainably. Her human-first approach ensures that marketing efforts feel authentic and effective .Together, Jess and Rachel blend systems, storytelling, and soulful strategy to help you grow a business that's deeply aligned with your life—not just your revenue goals.Connect With Us: Jess WebsiteRachel's WebsiteLearn with Us Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <<Learn More Here>>Diagnose Common Launch Problems and Fix Them Fast! Get the Launch Cure Guide : https://www.thelaunchcollaborative.com/launch-cureGet Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <<Get it Here>>_________________Hang Out & Say Hi!a...

Today, I’m pulling back the curtain on one of the most overlooked opportunities in email marketing: segmentation. If you’re still treating your email list like a crowd instead of a community, it’s time to shift.I walk you through why sending one-size-fits-all emails is costing you conversions and how even simple segmentation strategies can build trust and drive more intentional engagement. Whether you're using ConvertKit, ActiveCampaign, or something else, the strategies I share are tech-agnostic and focused on what really matters: making your subscribers feel seen and supported.In this episode, we cover:01:38 The pitfalls of one-size-fits-all emails03:11 The power of segmentation03:48 Natural segmentation techniques08:16 Real-life examples from client work12:44 Simple implementation tipsLinks and resources mentioned:Grab The Aligned Leads Formula: https://gal-agency.com/alignedDM Rachel on @gal.agency: https://instagram.com/gal.agencyMeet Your HostsJessica Walther is the founder and CEO of The Launch Collaborative and Sustainable Success Systems. As a launch strategist and systems consultant, Jess is dedicated to helping solo business owners and small-but-mighty teams build businesses that deliver both peace and profit. She specializes in creating sustainable growth strategies that align with her clients' values and lifestyles.Rachel Lopez is the founder and CEO of Gal Marketing Agency, a boutique email marketing and strategy firm. With over a decade of experience, Rachel helps heart-driven entrepreneurs craft intentional marketing strategies that attract, nurture, and convert leads sustainably. Her human-first approach ensures that marketing efforts feel authentic and effective .Together, Jess and Rachel blend systems, storytelling, and soulful strategy to help you grow a business that's deeply aligned with your life—not just your revenue goals.Connect With Us: Jess WebsiteRachel's WebsiteLearn with Us Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <<Learn More Here>>Diagnose Common Launch Problems and Fix Them Fast! Get the Launch Cure Guide : https://www.thelaunchcollaborative.com/launch-cureGet Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <<Get it Here>>_________________Hang Out & Say Hi!Deeply Rooted Business Instagram...

In this episode of the Deeply Rooted Business Podcast, we’re diving into the market shifts that are changing the way people buy and what that means for how you sell.Buyers today are more cautious, more discerning, and more intentional than ever. Gone are the days of fast yeses from a quick story post or a shiny freebie. Instead, we’re operating in what we’re calling the trust economy—where personalization, micro commitments, and data-driven decisions lead the way.If your sales feel slow or your marketing feels flat, this episode will help you rework your strategy so it aligns with how people actually buy today.In this episode, we cover:00:36 Understanding the trust economy and today’s buyer psychology03:10 Personalization in marketing and why broad messages are falling flat04:12 Why quizzes and insight-gathering tools are performing better than ever08:14 The micro commitment principle and how to layer small yeses15:17 Engagement metrics that actually matter in 202517:51 Actionable tips to help coaches and service providers thrive in the trust economyLinks and resources mentioned:How to Create a High-Converting Quiz Funnel to Boost Leads and Sales: https://player.captivate.fm/episode/47390e1b-ea7f-466c-bcc9-07314607b358/Build a Quiz Funnel That Works For You: Our Favorite Lead Magnet Strategy: https://player.captivate.fm/episode/0fb76578-d1de-4599-a0c3-511bda1298bd/Quiz Funnel Build: https://www.thelaunchcollaborative.com/quiz-funnelMeet Your HostsJessica Walther is the founder and CEO of The Launch Collaborative and Sustainable Success Systems. As a launch strategist and systems consultant, Jess is dedicated to helping solo business owners and small-but-mighty teams build businesses that deliver both peace and profit. She specializes in creating sustainable growth strategies that align with her clients' values and lifestyles.Rachel Lopez is the founder and CEO of Gal Marketing Agency, a boutique email marketing and strategy firm. With over a decade of experience, Rachel helps heart-driven entrepreneurs craft intentional marketing strategies that attract, nurture, and convert leads sustainably. Her human-first approach ensures that marketing efforts feel authentic and effective .Together, Jess and Rachel blend systems, storytelling, and soulful strategy to help you grow a business that's deeply aligned with your life—not just your revenue goals.Connect With Us: Jess WebsiteRachel's WebsiteLearn with Us Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <<Learn More...

In this episode, I’m walking you through exactly why Notion is my go-to for organizing my backend and how it’s helped me reduce mental fatigue, make better decisions faster, and actually feel in control of my day-to-day. Whether you’re a solopreneur or managing a small team, I’ll share how to start small, avoid overwhelm, and create a system that grows with you.In this episode, we cover:01:02 How Notion became a total game changer02:18 Why simplifying your tech stack makes everything easier03:30 How I built a system that didn’t burn me out05:16 Letting your systems evolve with your season06:08 The mental clarity I didn’t know I was missing08:11 My favorite Notion features10:18 How I turned Notion into a scalable business assetLinks and resources mentioned:Sustainable Success Business Planner:https://thewellnesscollab.gumroad.com/l/sustainable-success-planner?utm_source=podcast&utm_medium=podcast&utm_campaign=podcastMeet Your HostsJessica Walther is the founder and CEO of The Launch Collaborative and Sustainable Success Systems. As a launch strategist and systems consultant, Jess is dedicated to helping solo business owners and small-but-mighty teams build businesses that deliver both peace and profit. She specializes in creating sustainable growth strategies that align with her clients' values and lifestyles.Rachel Lopez is the founder and CEO of Gal Marketing Agency, a boutique email marketing and strategy firm. With over a decade of experience, Rachel helps heart-driven entrepreneurs craft intentional marketing strategies that attract, nurture, and convert leads sustainably. Her human-first approach ensures that marketing efforts feel authentic and effective .Together, Jess and Rachel blend systems, storytelling, and soulful strategy to help you grow a business that's deeply aligned with your life—not just your revenue goals.Connect With Us: Jess WebsiteRachel's WebsiteLearn with Us Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <<Learn More Here>>Diagnose Common Launch Problems and Fix Them Fast! Get the Launch Cure Guide : https://www.thelaunchcollaborative.com/launch-cureGet Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <<Get it Here>>_________________Hang Out & Say Hi!Deeply Rooted Business Instagram

What if the problem with your email list isn’t the content...but the way your systems are set up?In this solo episode, Rachel breaks down five of the most common reasons your email list isn’t converting and what to do instead. From fixing disconnected customer journeys and rethinking sales timing, to segmenting based on real behavior and tracking the right metrics, this episode is packed with actionable fixes that prioritize sustainability, ethics, and real connection.If you’ve been wondering why your open and click rates look fine but no one’s buying, this is your sign to pause, recalibrate, and rebuild an ecosystem that actually nurtures and converts.In this episode, we cover:Auditing your welcome, nurture, and offer flows for alignmentWhy “more emails” is rarely the answerThe real reason most sales messaging falls flatHow to segment based on behavior, not guessesWhich metrics to actually track (and how to use them)Why silos in your content strategy are killing your conversionsHow long it really takes to convert someone in today’s marketLinks and resources mentioned:Email training: www.gal-agency.com/email-ecosystemOne-Hour Content System: https://www.deeplyrootedbusiness.com/content-waterfall-system

In this raw and reflective episode of the Deeply Rooted Business Podcast, Rachel shares what it really looked like to rediscover her business after maternity leave and why she chose to burn it all down to rebuild something that felt truly aligned.From navigating marketing ick during postpartum, to redefining her values, voice, and client offers, Rachel opens up about how motherhood radically reshaped her priorities and exposed cracks in her previous brand. She and Jess unpack how the online business space often overemphasizes urgency, performance, and polished perfection and why they’re both moving toward slower, more sustainable, human-first ways of doing business.If you’ve ever returned to your business after a major life shift and thought, “This doesn’t fit me anymore”—this one’s for you.In this episode:00:46 The struggle of returning to business after maternity leave02:07 Marketing misalignment and ethical marketing05:12 Aligning business with personal values07:45 Creating accessible and value-driven services10:58 Humanizing marketing and new brand values13:00 Rachel’s brand manifestoMeet Your HostsJessica Walther is the founder and CEO of The Launch Collaborative and Sustainable Success Systems. As a launch strategist and systems consultant, Jess is dedicated to helping solo business owners and small-but-mighty teams build businesses that deliver both peace and profit. She specializes in creating sustainable growth strategies that align with her clients' values and lifestyles.Rachel Lopez is the founder and CEO of Gal Marketing Agency, a boutique email marketing and strategy firm. With over a decade of experience, Rachel helps heart-driven entrepreneurs craft intentional marketing strategies that attract, nurture, and convert leads sustainably. Her human-first approach ensures that marketing efforts feel authentic and effective .Together, Jess and Rachel blend systems, storytelling, and soulful strategy to help you grow a business that's deeply aligned with your life—not just your revenue goals.Connect With Us: Jess WebsiteRachel's WebsiteLearn with Us Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <<Learn More Here>>Diagnose Common Launch Problems and Fix Them Fast! Get the Launch Cure Guide : https://www.thelaunchcollaborative.com/launch-cureGet Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <<Get it Here>>_________________Hang Out & Say Hi!Deeply Rooted Business Instagram a...

In this powerful episode of the Deeply Rooted Business Podcast, we dive into the real mindset shifts that helped us build sustainable, profitable businesses without burning out. We open up about our own experiences with client overload, the pressure of being fully booked, and the hard lessons that came from running their business like a job instead of a company.Whether you're drowning in client work or struggling to work on your business instead of just in it—this episode is your blueprint for sustainable growth.In this episode, we cover:01:46 The myth that being fully booked means you're successful and what it really cost us07:11 Why protecting time is one of the most strategic things you can do for your business12:15 How not having systems led to us building a job, not a business14:15 Why we created an external business brain to reduce mental load17:43 How we’re shifting from being service providers to being CEOs and how you can build your business like an asset.Links and resources mentioned:Fair Play by Eve Rodsky: https://www.fairplaylife.com/the-book

In this episode of the Deeply Rooted Business Podcast, we’re getting real about something we’ve both struggled with—work-life balance. You’ve heard the advice: block your time, shut the laptop at 5PM, keep business and life in perfect harmony. But honestly? That’s not how real life or entrepreneurship works.Instead, we’re talking about work-life integration—what it looks like to run a sustainable business that supports your life (not the other way around). We’re sharing our own stories of shifting schedules, unexpected energy crashes, and the systems we’ve built to make room for both impact and rest.Whether you’re a new parent navigating nap schedules or a coach in a launch season, this conversation will help you rethink what balance really means and how to create space for a rhythm that feels aligned, flexible, and real.In this episode, we cover:01:03 Why we ditched the idea of work-life balance02:22 How we’re rethinking structure and redefining “productivity”04:34 The flexible systems that keep our businesses breathing08:53 What Ayurveda taught us about energy management12:12 How to design your own work-life integration strategy15:53 Why boundaries only work if you protect them