CEO Mindset Shifts for Coaches & Service Providers
Update: 2025-07-17
Description
In this powerful episode of the Deeply Rooted Business Podcast, we dive into the real mindset shifts that helped us build sustainable, profitable businesses without burning out. We open up about our own experiences with client overload, the pressure of being fully booked, and the hard lessons that came from running their business like a job instead of a company.
Whether you're drowning in client work or struggling to work on your business instead of just in it—this episode is your blueprint for sustainable growth.
In this episode, we cover:
- 01:46 The myth that being fully booked means you're successful and what it really cost us
- 07:11 Why protecting time is one of the most strategic things you can do for your business
- 12:15 How not having systems led to us building a job, not a business
- 14:15 Why we created an external business brain to reduce mental load
- 17:43 How we’re shifting from being service providers to being CEOs and how you can build your business like an asset.
Links and resources mentioned:
- Fair Play by Eve Rodsky: https://www.fairplaylife.com/the-book
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