What do Taylor Swift and your next launch have in common? Maybe more than you think.

I’m pulling back the curtain on some of the biggest mindset shifts I’ve had around launching—and how they’ve completely changed the way I approach it. I’m also sharing what Taylor Swift’s no-runway launch style can teach us (and why it doesn’t actually work for most small business owners).

Whether you’re gearing up for your next launch or rethinking your entire approach, I hope these lessons help you feel more grounded, confident, and connected.

In this episode, we cover:

• 01:13 Why you need to build your own launch runway
• 2:50 What is genuine scarcity?
• 04:48 How to turn your launch into an experience
• 06:30 Attention has layers (and you need to speak to all of them)
• 09:48 What to try, what to ditch, and what to remember before your next launch

Links and resources mentioned:

• Behind the Scenes of a $3 Million Launch: https://player.captivate.fm/episode/1ac17ca4-05c3-4ed8-9fb1-235ee38ef972/

Meet Your Hosts

Jessica Walther is the founder and CEO of The Launch Collaborative and Sustainable Success Systems. As a launch strategist and systems consultant, Jess is dedicated to helping solo business owners and small-but-mighty teams build businesses that deliver both peace and profit. She specializes in creating sustainable growth strategies that align with her clients' values and lifestyles.

Rachel Lopez is the founder and CEO of Gal Marketing Agency, a boutique email marketing and strategy firm. With over a decade of experience, Rachel helps heart-driven entrepreneurs craft intentional marketing strategies that attract, nurture, and convert leads sustainably. Her human-first approach ensures that marketing efforts feel authentic and effective .

Together, Jess and Rachel blend systems, storytelling, and soulful strategy to help you grow a business that's deeply aligned with your life—not just your revenue goals.

Connect With Us:

Jess Website

Rachel's Website

Learn with Us

Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <<Learn More Here>>

Diagnose Common Launch Problems and Fix Them Fast! Get the Launch Cure Guide : https://www.thelaunchcollaborative.com/launch-cure

Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <<Get it Here>>

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Hang Out & Say Hi!

Deeply Rooted Business Instagram

Jess Instagram

Rachel's Instagram

Companies mentioned in this episode:

• Taylor Swift
• Growing a Deeply Rooted business podcast
• the launch collaborative