DiscoverClick Tease: Weekly Digest of Branding, Marketing & Content that Converts
Click Tease: Weekly Digest of Branding, Marketing & Content that Converts
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Click Tease: Weekly Digest of Branding, Marketing & Content that Converts

Author: Michelle Pualani & Joanna Newton

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Hot takes, fresh insights, and strategies that actually work — served weekly.


Click Tease is your unfiltered, real-time digest of what’s trending in personal branding, content creation, and marketing for coaches, creatives, and online service providers. Co-hosted by branding strategist Michelle Pualani and digital agency founder Joanna Newton, this show breaks down the latest tools, viral trends, creator moments, algorithm updates, and everything that’s making waves right now.


If you want to stay ahead of the curve — and make content that clicks and converts — this is your weekly tea.


 🎧 Listen in. ☕ Sip something. 💻 Take notes.


→ Subscribe to our companion Substack to get each week’s summary in your inbox — plus on-demand alerts when something big breaks.


[Join: clickteasepodcast.substack.com/subscribe ]


It’s marketing made modern — and way more fun.

114 Episodes
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Send us a text Why are brands spending millions to miss the point—and what can creators learn from Super Bowl ads and the internet’s obsession with nostalgia? This episode breaks down what actually drives attention, connection, and conversions right now. What You’ll Learn: How Super Bowl advertisers often miss the real buyer—and what that means for your targeting Why nostalgia and simplicity are outperforming overproduced content How to use repetition, teasers, and cultural moments without b...
Send us a text TikTok’s sale is official — and creators are already feeling the fallout. From zero-view videos to data changes and algorithm chaos, here’s what’s actually happening and how to protect your business before the next platform quake. What You’ll Learn: How TikTok’s sale is impacting reach, monetization, and video distribution What to do when your core platform suddenly stops performing Why audience ownership matters more than ever (and how to start diversifying now) Timestamps:...
Send us a text From “getting rejected on purpose” to comment-bait that actually converts, this episode breaks down why messy, participatory content is winning right now and how to use it to build trust, reach, and sales. What You’ll Learn: How challenge-style content pulls audiences into long-term stories instead of one-off posts Why comment-driven formats outperform “educational” content and how to apply them to your niche How community-led, slightly unhinged ideas create outsized reach and...
Send us a text ✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ Big-name creators are canceling flagship offers — and no, it doesn’t mean courses or podcasts are dead. It means the creator economy is shedding outdated models and making room for smarter, simpler ways to grow. What You’ll Learn: Why major creators are sunsetting once-iconic offers — and what that signals for...
Send us a text ✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ AI ads are getting louder, funnels are getting messier — and creators are officially over it. Joanna and Michelle break down what’s actually going to work in 2026 (and what’s quietly dying). What You’ll Learn: How AI saturation is creating a huge opportunity for human-first creators Why milestone-based plannin...
Send us a text ✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ Still setting vague goals and hoping for the best? This episode breaks down how to plan 2026 with clarity, focus, and momentum—without burnout, shame, or chasing goals that don’t actually move the needle. What You’ll Learn: How to reflect on your year using data and intuition to make smarter decisions How the ...
Send us a text Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ What do M&M’s, Coca-Cola, Hershey’s Kisses, and John Travolta have in common? Holiday ads that don’t sell hard, but sell feelings—and quietly win wallets through nostalgia, repetition, and cultural timing. What You’ll Learn: How top brands use characters, familiarity, and emotion instead of aggressive CTAs Why repetition and simplicity outperfo...
Send us a text ✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ What do McDonald’s pickle fries, Sydney Sweeney’s “great genes” controversy, and Martha Stewart’s Gen-Z renaissance all have in common? They reveal exactly how backlash, rebrands, and authenticity shape what actually sells in 2025. What You’ll Learn: Why scarcity marketing still works—even when customers h...
Send us a text ✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ This week, we break down why consistency—not fancy cameras, edits, or “perfect timing”—is still the fastest path to growth on any platform. Plus: the newest Instagram changes you actually need to care about and how cultural trends (yes, even Dubai chocolate) can win you customers. What You’ll Learn Why ...
Send us a text ✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ If you’ve ever tried shopping for a business owner or creator, you know we’re impossible—because we “don’t need anything”... until we do. This episode gives you the actually useful gift ideas that make creators’ lives easier, content better, and brains less fried. Timestamps 00:00 - Introduction 03:00 – Wh...
Send us a text ✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ This week, Joanna and Michelle break down what Wicked, Dancing with the Stars, and reality TV villains can teach you about building a magnetic personal brand. Plus: the content formats dominating 2025 (and how to use them to get real traction). What You’ll Learn: How to use personal branding the way Hollyw...
Send us a text ✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ From a $300 Starbucks cup to talking dogs powered by AI — this week’s episode unpacks what happens when creativity, culture, and smart positioning collide. What You’ll Learn: Why you are not your customer — and how that shift can 10x your offer strategy.The secret behind Starbucks’ ability to sell “premiu...
Send us a text ✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ From Sephora’s “striking” elves to Calvin Klein’s viral thirst traps — Joanna and Michelle unpack how brands are losing (and winning) consumer trust this holiday season. Plus, how you can turn this chaos into marketing gold. What You’ll Learn: What the Sephora x Mariah Carey ad got wrong — and how to avoi...
Send us a text ✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ What Pringles, Cracker Barrel, and Instant Pot can teach you about marketing missteps, cultural backlash, and knowing when to stop scaling before it breaks your business. What You’ll Learn: Why “more” customers, followers, or products might be killing your brand faster than you thinkThe surprising s...
Send us a text ✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ When the internet breaks, your customer service shows its true colors. Joanna and Michelle unpack how to turn outages into opportunities — and what Count Chocula, Coke Zero, and cinnamon rolls can teach you about seasonal offers and brand loyalty. What You’ll Learn: How to turn tech outages and cust...
Send us a text ✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ What happens when influencer entitlement meets AI perfection? From “Pastrygate” to the comeback of messy, human marketing—Joanna and Michelle unpack why imperfection, honesty, and story-driven content are winning online. What You’ll Learn: How “Pastrygate” exposed the dark side of influencer culture—and w...
Send us a text ✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ Is email marketing finally losing its edge? Joanna and Michelle unpack why social-first creators are outperforming inbox campaigns—and what Taylor Swift’s newest album rollout teaches us about storytelling, polarization, and pre-launch mismatches. What You’ll Learn: Why “storytelling content” now ou...
Send us a text ✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ Pitching yourself, borrowing audiences, and staying ahead of platform drama — this episode shows you how to diversify your reach and protect your brand. Plus, the latest on TikTok’s uncertain future and Taylor Swift’s launch playbook. What You’ll Learn: How to use podcast guesting and collaborations to “bo...
Send us a text ✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ What happens when TikTok’s magic algorithm gets rewritten in the U.S.—and Jimmy Kimmel gets yanked off air for poking fun at politicians? This week, we unpack how censorship, content, and creator strategy collide. What You’ll Learn: What TikTok’s U.S. algorithm split could mean for your reach, engagement, ...
Send us a text ✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ Not all traffic equals profit — and not all business models lead to freedom. Discover why choosing the wrong model can stall your growth (and sanity) and how to pivot with intention. What You’ll Learn: What you’ll learn about the hidden pitfalls of one-to-one, time-for-money business modelsWhat you’ll lea...
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