STORYTELLING SHIFT: Email Marketing Decline, Taylor Swift Launch Lessons (Ep. 015)
Description
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Is email marketing finally losing its edge? Joanna and Michelle unpack why social-first creators are outperforming inbox campaigns—and what Taylor Swift’s newest album rollout teaches us about storytelling, polarization, and pre-launch mismatches.
What You’ll Learn:
- Why “storytelling content” now outperforms how-tos and tutorials—and how to shift your messaging to match.
- What Taylor Swift’s The Life of a Showgirl reveals about audience expectations, brand alignment, and staying polarizing on purpose.
- How to adapt your marketing when your email list stops converting—and why on-platform sales are the new frontier.
Timestamps:
00:00 - Introduction
03:15 – The blurred line between business and personal life for creators
10:42 – Storytelling vs. teaching: the new era of content marketing
14:25 – Learning YouTube ads in-house (and why most agencies miss the mark)
22:10 – The fall of email marketing for creators and rise of on-platform sales
42:00 – Taylor Swift’s The Life of a Showgirl: pre-launch mismatch and fan expectations
55:20 – The power of polarization and authenticity in personal branding
References & Resources:
- Ramit Sethi
- ManyChat
- The Life of a Showgirl — Taylor Swift
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