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The rage is real and the receipts are shocking. This week, we’re breaking down the dark side of AI-generated content—deepfake UGC, stolen influencer likenesses, and what the FTC should be doing but isn’t. Plus: why Substack is the new safe space, LinkedIn’s surprise Reels move, and what a farming game on Roblox can teach you about unhinged community marketing.

Learn how to protect your brand (and your brain), hear why creators are pivoting hard away from mass content, and get inspo from a wild, rave-like in-game update that’s pulling 21M users on a Saturday morning.

What You’ll Learn:

• The unethical trend that’s turning AI avatars into fake paid ads
• Why UGC is broken—and what it means for personal brands and product marketing
• How creators are future-proofing with platforms like Substack and private community building
• What a kids’ game can teach you about brand voice, virality, and $5M months

Timestamps:
 03:55 – YouTube demonetizes AI-generated videos
 05:12 – LinkedIn quietly adds vertical video feed
 07:08 – AI is stealing influencer likenesses for fake ads
 12:44 – The rise of AI UGC & what it means for consumer trust
 17:10 – Real creators vs. AI scammers: the new digital divide
 23:10 – AI makes stuff up (and even Sam Altman says don’t trust it)
 28:11 – How AI is eroding critical thinking and online trust
 43:18 – Roblox case study: $5M/month from a community-fueled farming game
 51:35 – Rethinking personal branding and going all in on realness

Join the list, get the tea, tips & tools that convert: https://clickteasepodcast.substack.com/subscribe

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