CONTENT VS. CONVICTION: Showing Up When Culture Collides (Ep. 012)
Description
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Not all traffic equals profit — and not all business models lead to freedom. Discover why choosing the wrong model can stall your growth (and sanity) and how to pivot with intention.
What You’ll Learn:
- What you’ll learn about the hidden pitfalls of one-to-one, time-for-money business models
- What you’ll learn about how content creators and coaches must approach marketing differently
- What you’ll learn about navigating national conversations without derailing your brand
Timestamps:
00:00 - Introduction
04:00 – The hidden cost of too many client calls
07:00 – Choosing a business model that matches your lifestyle
13:00 – Why complexity kills clarity (and sales)
19:00 – Views vs. conversions: the monetization gap
25:00 – Content creators vs. coaches: why your model matters
31:00 – When national conversations overshadow your launch
References & Resources:
- Kauffman Training Program
- James Wedmore
- Taylor Swift
- Charlie Kirk
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