OUTAGES & OPPORTUNITIES: AWS Crash, Count Chocula Marketing, Coke Zero Strategy (Ep. 017)
Description
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When the internet breaks, your customer service shows its true colors. Joanna and Michelle unpack how to turn outages into opportunities — and what Count Chocula, Coke Zero, and cinnamon rolls can teach you about seasonal offers and brand loyalty.
What You’ll Learn:
- How to turn tech outages and customer frustration into trust-building moments
- The secret behind seasonal scarcity — and how legacy brands like General Mills use it to create FOMO
- The “Coke Zero” framework for refreshing your offers without burning down your business
Timestamps:
00:00 - Introduction
04:00 – AWS outage chaos and what it exposed about online business dependency
07:00 – How to handle customer meltdowns with empathy (and why refunds aren’t the enemy)
13:00 – Building loyalty through human-to-human connection
15:00 – Count Chocula & the power of seasonal scarcity marketing
20:00 – Maeve’s Top Buns: the $1M cinnamon roll case study in organic storytelling
31:00 – What Coca-Cola Zero teaches us about positioning and audience segmentation
35:00 – Pivot permission: why it’s okay to change your offer (strategically)
References & Resources:
- Amazon Web Services (AWS)
- General Mills — Count Chocula, BooBerry, Frankenberry cereals
- Coca-Cola Zero Sugar
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