PIVOT PLAYBOOK: Platform Shifts, Podcast Guesting, Creator Longevity (Ep. 014)
Description
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Pitching yourself, borrowing audiences, and staying ahead of platform drama — this episode shows you how to diversify your reach and protect your brand. Plus, the latest on TikTok’s uncertain future and Taylor Swift’s launch playbook.
What You’ll Learn:
- How to use podcast guesting and collaborations to “borrow” authority and grow faster
- Why practicing pitching and content delivery beats waiting for perfection
- Ways to protect your business from TikTok’s turbulence and jump on trending culture
Timestamps:
04:55 – Audience Borrowing: Leverage other people’s platforms
08:20 – Pitching Yourself: Practice, iterate, improve
13:40 – Facing the Cringe: Why bad content leads to better content
18:00 – Presence on Camera: What your listening face says
26:40 – Creativity vs. Views: Content that actually makes impact
33:10 – TikTok Update: Algorithm shifts and platform uncertainty
43:00 – Diversify Channels: Protect your business beyond TikTok
44:30 – Taylor Swift Strategy: Album drops and cultural hijacks
References & Resources:
- Taylor Swift – Life of the Showgirl album launch
- Danielle Fishel (Topanga, Boy Meets World, Dancing With the Stars)
- Blue Sky Social & Skylight app
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