SGPT Marketing

In this episode, Miles breaks down 3 ways SGPT gym owners can convert more leads into sales.   Generating leads is only half the battle. If your systems aren't set up properly between the moment someone enquires and the moment they speak to you, you're likely leaving a lot of sales on the table.   Miles explains why most successful gyms convert around 20-40% of their leads and shares the 3 key areas that directly influence that number.   Inside the episode: Generate enough leads Most gyms should aim for 50-100 leads per month. That requires a consistent system across multiple channels including Meta ads, referrals, email marketing, organic content and local outreach. Nurture your leads properly The period between someone booking a call and actually speaking to you is crucial. Email, SMS and relevant content can warm prospects up, build trust and dramatically improve the quality of your sales conversations. Make sure people actually show up A strong CRM system ensures prospects receive reminders and know exactly when their call is booked. Without this, missed calls and no-shows quickly destroy your conversion rate.   If you want to convert more of the leads you already generate - and make your sales process far easier in the process - this episode will give you a simple framework you can implement immediately.   👉 Learn more at www.hamperagency.co.uk  📩 Email: info@hamperagency.co.uk  📱 Follow us on Instagram: @hamperagency

In this episode, Miles is joined by Sacha Harding - founder of SHIFT Personal Training in Bedford and former professional rugby player with the Bedford Blues.   After a 14-year rugby career, Sacha transitioned into personal training, scaling a busy 1-1 model before pivoting into small group training and opening SHIFT in 2021. Today, the gym sits at around 170 members and is close to operational capacity.   Over the past year, we’ve worked alongside Sacha and the SHIFT team as they refined their offer, sharpened their messaging and built a stronger marketing engine - something he openly credits as a key part of their recent growth from 108 members to where they are now.   Inside this conversation, they cover: The move from 1-1 to small group and why it made business sense How SHIFT refined its front-end offer to £499 for 6 weeks - and why charging more improved conversions Getting stuck at 100 members and what it took to break through The hard lesson of under-budgeting for marketing when opening a facility Why paid ads are the accelerator - when aligned with organic content, email, referrals and brand positioning Building a team you can trust, hiring for character and stepping out of the day-to-day Lifestyle business vs aggressive multi-site scaling - and defining success on your own terms   This is a grounded, honest conversation about growth, capital, marketing, leadership and clarity - and what actually changes when you decide to treat your gym like a business.   If you’re feeling stuck and trying to push toward full capacity, this episode will give you real insight from someone who’s done it.   Visit www.hamperagency.co.uk Follow us on Instagram: @hamperagency Or get in touch: info@hamperagency.co.uk

Want to watch the full webinar replay instead of just listening to the Q&A? You can access the 2026 SGPT Marketing Webinar here:https://vimeo.com/1166263619?share=copy&fl=sv&fe=ci   This episode is the dedicated Q&A section from our live 2026 SGPT Marketing Webinar - released separately so you can dive straight into the specifics.   Inside, we answer real questions from gym owners, including: When it’s actually the right time to open a second site How much you should be spending on ads How to structure pre-sales before opening Reducing no-shows on booked sales calls Whether you should be the face of your brand Growing from 120 to 180 members How to think about CPA, lifetime value and scaling ad spend Brand campaigns vs call-to-action campaigns   We also touch on lead nurture, email strategy, testimonial content and creative testing.   If you’re serious about scaling your SGPT gym in 2026, this episode will sharpen how you think about the details that drive growth.   Visit www.hamperagency.co.uk Follow us on Instagram: @hamperagency Or get in touch: info@hamperagency.co.uk

Prefer to watch the replay of the live webinar rather than listen? Click the link below to watch our 2026 SGPT Marketing Webinar. https://vimeo.com/1166263619?share=copy&fl=sv&fe=ci   This episode is a replay of our Live Workshop: 2026 SGPT Marketing, where we hosted 70+ gym owners and shared the exact strategy we are using right now to grow SGPT gyms in a changing market.   Inside this session, we cover: What is actually happening in the fitness industry and why competition is increasing Why trust is the biggest lever you need to focus on in 2026 How to structure your Meta ads under the new algorithm The importance of creative diversity - testimonials, brand content and clear call to actions What must happen after the click to improve lead-to-sale conversion How to use email properly to maximise every lead you pay for The role of local marketing and organic presence in building authority Why sales conversations still matter and how to structure them correctly   The Q&A section has been removed from this replay and will be released as a separate episode next week, so stay tuned!   If you want clear direction on how to adapt your marketing, generate consistent leads and convert them into long-term members in 2026, this workshop will give you the framework.   Visit www.hamperagency.co.uk Follow us on Instagram: @hamperagency Or get in touch: info@hamperagency.co.uk

In this episode, George Branford, co-founder of Hamper and INTENT91, is joined by Pete Dupuis, co-founder of Cressey Sports Performance and business coach at Business For Unicorns, which currently supports around 150 gym owners worldwide. Pete has been in the industry since 2007 and brings nearly two decades of experience building, scaling and leading high-performance training facilities. Together, they dive into the realities of long-term gym ownership and what actually drives sustainable growth. Inside this conversation, you will learn:Why niching down to one clear audience accelerates authority, growth and perceived expertiseHow Cressey Sports Performance built a powerful brand with zero digital ad spendThe importance of relationship-driven, boots-on-the-ground marketing over chasing algorithmsHow to structure your marketing calendar to avoid chaotic, reactive promotionWhat separates true business owners from “power rack owners” - systems, SOPs, quarterly planning and leadershipLessons learned from losing half a team in one year and how that shaped stronger leadershipHow to transition from operator to CEO without losing control of qualityWhy product quality and coaching standards still matter more than viral content Pete also shares how his role has evolved over time, how he balances business with family life, and what it really looks like to build something that runs without you in the room. If you are in the trenches building your gym or looking to move from self-employed coach to true business owner, this episode is packed with hard-earned insight and practical perspective. Visit www.hamperagency.co.ukFollow us on Instagram: @hamperagencyOr get in touch: info@hamperagency.co.uk

Register for our 2026 SGPT Marketing Webinar here: https://hamper.hmpr.fit/2026-sgpt-marketing-webinar/ In this episode of the SGPT Marketing Podcast, George Branford - co-founder of Hamper and co-founder of INTENT91, a small group personal training gym that has scaled from 1 to 5 locations in 5 years generating multiple seven figures in revenue - breaks down 5 things you must know about sales. If you want to grow your SGPT gym in 2026 and beyond, this episode is packed with practical takeaways you can apply immediately. Inside this episode:Why founders should not outsource or delegate sales too early - and when it actually makes sense to do soWhy selling over email and text is killing your conversions - and why phone calls winWhy the transformation happens at the transaction - and why you must take payment before bookingHow using the right CRM and automation will dramatically improve efficiency and follow-upWhy every gym owner needs a structured sales script - and the key elements it must include If you are generating 50-100 leads per month, your sales process is the single biggest lever in your business. Small improvements here can dramatically increase revenue without increasing ad spend. If you need help implementing this inside your gym, book a discovery call and we will walk you through exactly how to optimise your marketing and sales system. Visit www.hamperagency.co.ukFollow us on Instagram: @hamperagencyOr get in touch: info@hamperagency.co.uk

In this episode of the SGPT Marketing Podcast, Miles shares the proven marketing framework used to successfully open new gym locations and replicate results across multiple sites.   He walks through the five steps gym owners need to follow to hit the ground running when opening a new facility, whether it’s your first gym or your fifth.   Be prepared This starts with mindset and planning. Moving from coach to business owner requires a shift in how you think about cash flow, growth and responsibility. From a marketing perspective, preparation means having a clear plan in place well before opening day so you are not scrambling once the doors are open.   Know exactly who you want to help Understanding your target demographic becomes critical as soon as you move beyond a single site. A clear audience makes marketing easier, improves retention and ensures consistency across locations rather than relying on the founder’s presence alone.   Market early The earlier you start building awareness, the stronger your launch will be. Miles explains why marketing six to eight weeks before opening is the minimum and how warming an audience early creates momentum, confidence and sales before day one.   Lead with one clear offer Launching with a single, well-positioned membership offer removes confusion and increases conversions. Miles breaks down how early bird pricing, scarcity and clear structure help gyms secure direct debits before opening and stabilise revenue from day one.   Be willing to sell Opening a gym means accepting that sales are part of the job. Founders need to be confident selling their service, especially early on, because no one cares more about the business than you do. Selling before opening is also the easiest time to convert interest into committed members.   This episode is essential listening for any gym owner planning a new location who wants to avoid unnecessary stress, maximise early sales and open with confidence rather than pressure.

Sign up to our free 2026 SGPT Marketing Webinar to learn what is working right now and how to build a scalable marketing system for your gym:https://hamper.hmpr.fit/2026-sgpt-marketing-webinar/ In a world where most towns are packed with SGPT gyms offering similar services, being good is no longer enough. You need to be known. In this solo episode, Miles walks through four proven ways to become the go-to SGPT gym in your local area, using real examples from inside INTENT91’s gyms and what has worked over the past few years. He covers why a strong, specific brand message is non-negotiable, how local presence builds trust faster than online reach alone and why building real relationships with local businesses compounds over time. Miles also explains why none of this works without a solid product and the systems to maintain standards as you scale. This episode is ideal for gym owners who want to dominate locally, attract the right members and build a brand people actively recommend rather than just recognise. If you want help handling the digital side of this - ads, emails and local lead generation - reach out to us at Hamper. Or join our free 2026 SGPT Marketing Webinar on February 11th, where we break down exactly what we’d be implementing heading into the next year. Visit www.hamperagency.co.ukFollow us on Instagram: @hamperagencyOr get in touch: info@hamperagency.co.uk

Sign up to our free 2026 SGPT Marketing Webinar to learn what is working right now and how to build a scalable marketing system for your gym:https://hamper.hmpr.fit/2026-sgpt-marketing-webinar/ In this episode of the SGPT Marketing Podcast, Miles breaks down the five biggest marketing mistakes made while growing INTENT91 over the last five years. Not having a clear brand messageTrying to help everyone led to unclear marketing, inconsistent sales calls and a product that was difficult to deliver and scale.Believing organic content would be enoughGrowing an Instagram following looked good on the surface but did not generate consistent leads or sales without paid channels.Not leaning into existing leads enoughA large percentage of paid leads were left untouched instead of being reactivated with offers and follow-up campaigns.Running sales through spreadsheets instead of a CRMManual admin, poor follow-up and lost leads held back conversion rates until proper systems and automations were implemented.Hiring in-house too earlyBringing marketing in-house before the business was ready slowed growth and cost time and money that could have been better spent outsourcing. This episode is a practical look at what not to do when growing an SGPT gym and what changes actually moved the needle.Visit www.hamperagency.co.ukFollow us on Instagram: @hamperagencyOr get in touch: info@hamperagency.co.uk

In a crowded fitness market, prospects are bombarded with ads, offers and options - making trust more important than ever. In this episode, Miles dives into why SGPT gyms need to prioritise building trust across every part of the marketing and sales journey in 2026.  Key takeaways include:Social proof matters - Reviews, testimonials and Google ratings help prospects feel confident choosing your gym. Human connection over AI - AI can streamline content creation, but over-reliance can make prospects hesitant. Real human interactions in marketing and sales are critical for high-ticket SGPT memberships. Attention to detail - Small errors, like outdated business hours or misaligned content, can break trust and cost sales. A holistic marketing strategy that aligns ads, website, email and social content ensures consistency and credibility. Marketing that works for sales - When every stage of a prospect’s journey builds trust, the sales call becomes effortless and conversions happen naturally.  Sign up to our free live webinar, ‘2026 SGPT Marketing’, to discover the strategy behind building 5 SGPT gyms in 5 years and get actionable steps to grow your gym this year:When: Wednesday 11th February, 12-1pm UK timeWhere: Join remotely via Zoom using the link belowWho for: SGPT gym owners looking to generate more leads, build their brand and scale their business👉 Sign up: https://hamper.hmpr.fit/2026-sgpt-marketing-webinar/👉 Website: HAMPER Marketing👉 Instagram: @hamperagency👉 Email: info@hamperagency.co.uk

Meta ads are constantly changing. What worked a few years ago doesn’t work now - and what works today won’t last forever. In this episode, Miles breaks down what’s actually working for SGPT gyms on Meta in January 2026, based on day-to-day data across HAMPER clients and the growth of their own SGPT gym, INTENT91 to five locations in five years. He covers the three areas that matter most right now: 1) TargetingWhy Miles still strongly recommends manual targeting for SGPT gyms, despite Meta’s push toward Advantage+. He explains where Advantage+ falls down for local gyms, how to avoid wasting budget on the wrong people and how to stay broad without giving up control. 2) CreativesWhy creatives are now the biggest differentiator on Meta. Miles dives into ad fatigue, saturation and the importance of producing enough varied, niche-specific creatives to let Meta learn - rather than relying on one campaign and hoping for the best. 3) User experience after the clickThe overlooked bottleneck. From landing pages to CRMs, automations and follow-up, Miles explains why Meta rewards strong post-click experiences and why poor systems cost gym owners far more than ad spend ever will. If you want Meta ads to keep working without wasting budget, this episode will give you clear direction heading into 2026.If you want us to stay ahead of the curve for you:Visit www.hamperagency.co.ukFollow us on Instagram: @hamperagencyOr get in touch: info@hamperagency.co.uk

On this week’s episode of the SGPT Marketing Podcast, host George is joined by a very special guest - his wife and business partner, Emily Branford, COO of INTENT91. Between them, George and Emily have grown INTENT91 from one small group personal training gym into a five-site operation, all while building teams, systems and a business that supports long-term growth rather than founder burnout. In this conversation, they break down the most important lessons they’ve learned so far - the ones you only really pick up by being in the trenches. They discuss what changes as you scale, why people and HR become non-negotiable and how learning to manage cash flow properly can be the difference between growth and chaos. George and Emily also talk candidly about bottlenecks - the moments where the business pulls you back into the weeds - and how putting the right structure, roles and leadership in place allowed them to step back and focus on the bigger picture. You’ll also hear real examples from inside INTENT91, including how having the right team and processes meant George wasn’t dragged into putting out metaphorical fires - something that simply wouldn’t have been possible in the earlier stages of the business. This episode is a grounded, honest look at what it actually takes to scale an SGPT gym - not just opening more sites, but building a business that works without breaking the people running it. 📲 Connect with HAMPER: Visit www.hamperagency.co.ukFollow us on Instagram: @hamperagencyOr get in touch: info@hamperagency.co.uk

This week, George dives into a question he was asked on his Instagram story: How do you actually balance life and business as a gym owner? For him, the answer always comes back to one thing - structure. Once your product is solid, the next step is getting good enough at marketing and sales to generate the revenue needed to hire. Because without revenue, you can’t bring people in. And without people, you can’t create the space needed for balance. From there, it’s all about building systems and processes that keep standards high and make sure your team knows exactly what to do. This is how you stop being pulled into every issue, every decision, every fire. George shares a real example: a situation in his own gym that previously would’ve dragged him straight in to deal with it. But now? Thanks to the systems and the team he’s built, the problem was handled internally without him even needing to get involved. That’s the whole point - putting foundations in place so the business can run without you being the bottleneck. If you want balance, you need infrastructure. You need people. You need systems. And yes - you need enough revenue (which you can absolutely outsource the marketing for) to make all of that possible. A practical, honest look at what “balance” actually takes as a gym owner. 👉 Learn more at www.hamperagency.co.uk 📩 Email: info@hamperagency.co.uk 📱 Follow us on Instagram: @hamperagency

In this episode of the SGPT Marketing Podcast, Miles shares why we paused Meta Ads at several INTENT91 sites - and what gym owners can learn from it. He walks through what happened when the ad tap was turned off, the levers we pulled to keep leads flowing and why a temporary pause can improve performance when campaigns return. You’ll hear:Why ads were paused at established sitesWhat happened to lead flow (and why we weren’t worried)The reactivation and email plays that performed bestHow offline channels filled the gapWhy giving your audience a “break” from ads resets resultsAnd the big lesson: Meta Ads is the most powerful marketing tool you can use, but you should always have other levers to pull on.  If you want to build a marketing system that stays strong even when ads aren’t running, this episode breaks it down simply and practically.  💡 Ready to grow your SGPT gym the right way?Visit www.hamperagency.co.ukFollow us on Instagram: @hamperagencyOr get in touch: info@hamperagency.co.uk

This week on the SGPT Marketing Podcast, hosts George and Miles break down their 2026 predictions for SGPT gym marketing - the 5 key areas gym owners must understand, prepare for and execute on if they want to stay competitive in the year ahead. They cover:Hyper-niche messagingWhy gyms that specialise, go deep on one problem and stay consistent for 12+ months will cut through the noise. Meta ads & content as the real growth driverWhy relatable, rotating creatives will outperform polished production - and why organic content alone won’t grow your gym. AI overuse (and how to avoid blending in)The risks of relying too heavily on AI-generated copy, graphics and sales processes - and how human interaction becomes a competitive advantage. Rising costs across the boardFrom staffing to ads to operations, everything is increasing - and why this means re-evaluating your pricing and margins. Trust as a non-negotiable brand assetGoogle reviews, reputation, real content and strong customer proof will matter more than ever as prospects become more sceptical and AI noise increases.  As 2026 approaches, these trends will shape the SGPT landscape - and the gyms that act early will be the ones that grow fastest.  If you want support implementing the right marketing strategy for 2026, the team at HAMPER can help.Whether it’s niche messaging, paid ads, content or full-funnel support, we’re here to help you stay ahead of the curve and grow with confidence.  👉 Learn more at www.hamperagency.co.uk 📩 Email: info@hamperagency.co.uk 📱 Follow us on Instagram: @hamperagency

In this episode, Miles interviews Adam Wright, founder of The Barn Gym, about the incredible journey of growing a fitness business at pace. Adam talks through how he transitioned from offering 1-1 sessions and large group classes to a focused small-group personal training model, which laid the foundation for rapid expansion. Listeners get an inside look at how Adam scaled The Barn Gym from one location to five gyms in just 12 months, exploring site selection, pre-sale strategies, team development and the culture he has built to sustain growth. He also shares the mindset required to make bold business decisions, embrace short-term challenges for long-term gains and prioritise consistency and service quality across multiple locations. Adam worked with the team at HAMPER during this period, providing additional insight and support for marketing and launches - though the story is ultimately one of his vision, execution and relentless drive. This episode is packed with practical advice and inspiration for gym owners and entrepreneurs looking to scale without compromising on quality. 💡 Ready to grow your SGPT gym the right way?Visit www.hamperagency.co.ukFollow us on Instagram: @hamperagencyOr get in touch: info@hamperagency.co.uk

On this episode of the SGPT Marketing Podcast, Miles dives into the one thing gym owners still have full control over when it comes to Meta Ads: their ad creatives. With Meta’s AI now taking over targeting, campaign setup and budget optimisation, the videos and images you put in front of your audience are more important than ever.  Miles breaks down how to make your creative stand out, capture attention for different demographics and future-proof your Meta strategy so your gym stays ahead of the local competition. If you want to keep winning on Meta in a landscape that’s constantly evolving, this episode is a must-listen.  📲 Connect with HAMPER: Visit www.hamperagency.co.ukFollow us on Instagram: @hamperagencyOr get in touch: info@hamperagency.co.uk

In this episode, Luke Turner, owner of T2FIT, pulls back the curtain on scaling gyms, high-ticket sales and building a business that thrives. He shares exactly how he gets clients from first contact to committing big with his “14-Day Upgrade System” and why sometimes shorter-term offers can actually drive more revenue and volume. Luke also dives into multi-site growth, leadership, membership structures and creating a gym culture that’s not only profitable but seen as thriving from the street. Beyond operations, he talks personal branding, mentorship and the mindset shifts needed to grow smarter, faster and more sustainably. If you’re a gym owner or entrepreneur looking for actionable strategies, honest insights and a behind-the-scenes look at what makes a fitness business succeed, this episode is packed with value. 💡 Ready to grow your SGPT gym the right way?Visit www.hamperagency.co.ukFollow us on Instagram: @hamperagencyOr get in touch: info@hamperagency.co.uk

What does it really take to build a thriving SGPT gym that lasts? In this week’s episode of the SGPT Marketing Podcast, hosts Miles and George share the 10 most valuable lessons they’ve learned from years of running and scaling INTENT91 - a business that’s grown from one location to a multi-site operation built on strong culture, smart systems and a premium member experience. They cover everything from how to launch the right way - by starting your marketing before you even open your doors - to how to price your memberships for profit, avoid costly mistakes on kit and dial in your brand message so the right clients find you. Here’s a snapshot of the 10 lessons discussed:Start your marketing early - build demand before your doors open.Price for profit, not fear - confidence in your value sets the tone.Don’t overspend on kit - invest in what drives client experience.Your brand is your filter - attract the right clients, not everyone.Sell with conviction - every SGPT owner must learn to sell.Hire in the right order - build structure before adding roles.Attitude beats experience - skills can be trained, mindset can’t.Systems create freedom - structure allows creativity and growth.Lead with vision - your team mirrors your energy and direction.Keep evolving - what got you here won’t get you to the next level. This is one of the most practical, experience-driven episodes yet, packed with real stories, honest reflections and advice that every SGPT gym owner can take away and apply immediately. 💡 Ready to grow your SGPT gym the right way?Visit www.hamperagency.co.ukFollow us on Instagram: @hamperagencyOr get in touch: info@hamperagency.co.uk

In this week’s episode, George and Miles are joined by the brilliant and larger-than-life Mark Fisher - the man behind Mark Fisher Fitness, Business for Unicorns, and Alloy Personal Training. Mark shares the wild story behind his “Enchanted Ninja Clubhouse of Glory and Dreams”, how it became one of the highest-grossing gyms in the world, and what gym owners can learn from its success. From leadership and hiring to client experience, culture and the hard truths of scale - this one’s packed with insight, humour and honesty from a true industry original. If you’re a gym owner looking to grow a business (and life) you actually love - this episode is unmissable. Looking to enter 2026 with a crystal clear vision for your gym business and the momentum to achieve your goals? Join Mark Fisher in London for 'Gym Business Growth Day'. Learn more at https://go.businessforunicorns.com/london🌐 Visit: https://hamperagency.co.uk/📸 Follow: @hamperagency📩 Contact: info@hamperagency.co.uk