This week on the SGPT Marketing Podcast, hosts George and Miles break down their 2026 predictions for SGPT gym marketing - the 5 key areas gym owners must understand, prepare for and execute on if they want to stay competitive in the year ahead.

They cover:

Hyper-niche messaging
Why gyms that specialise, go deep on one problem and stay consistent for 12+ months will cut through the noise.

Meta ads & content as the real growth driver
Why relatable, rotating creatives will outperform polished production - and why organic content alone won’t grow your gym.

AI overuse (and how to avoid blending in)
The risks of relying too heavily on AI-generated copy, graphics and sales processes - and how human interaction becomes a competitive advantage.

Rising costs across the board
From staffing to ads to operations, everything is increasing - and why this means re-evaluating your pricing and margins.

Trust as a non-negotiable brand asset
Google reviews, reputation, real content and strong customer proof will matter more than ever as prospects become more sceptical and AI noise increases.

As 2026 approaches, these trends will shape the SGPT landscape - and the gyms that act early will be the ones that grow fastest.

If you want support implementing the right marketing strategy for 2026, the team at HAMPER can help.
Whether it’s niche messaging, paid ads, content or full-funnel support, we’re here to help you stay ahead of the curve and grow with confidence.

👉 Learn more at www.hamperagency.co.uk 

📩 Email: info@hamperagency.co.uk 

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