In this episode, we sit down with the one and only Jean-Claude Vacassin - a true powerhouse in the fitness industry whose reputation precedes him. From growth strategies and referral systems to high-performance team management, we cover the intricate inner workings of running successful gyms and scaling a business without losing the soul of it. JC pulls back the curtain on his approach to KPIs, automations, AI integration, sales processes, and nurturing both clients and teams. He dives into the challenges of balancing coaching with leadership, the trade-offs that make or break success, and how to keep driving results when things get tough. There’s also a fascinating discussion on digital strategy, blogging, Google Reviews, CRM systems, and the subtle art of staying personal in an increasingly automated world. Along the way, JC shares insights on high performance, mindset, and the real realities of building a business that thrives.

Whether you’re a multi-site operator or someone just starting out, this conversation is packed with perspective, strategy, and the kind of lessons you won’t hear anywhere else. It’s a deep dive into the business, the craft, and the mentality of one of the industry’s most respected figures.

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