In this episode of the SGPT Marketing Podcast, Miles shares why we paused Meta Ads at several INTENT91 sites - and what gym owners can learn from it.

He walks through what happened when the ad tap was turned off, the levers we pulled to keep leads flowing and why a temporary pause can improve performance when campaigns return.

You’ll hear:

Why ads were paused at established sites

What happened to lead flow (and why we weren’t worried)

The reactivation and email plays that performed best

How offline channels filled the gap

Why giving your audience a “break” from ads resets results

And the big lesson: Meta Ads is the most powerful marketing tool you can use, but you should always have other levers to pull on.

If you want to build a marketing system that stays strong even when ads aren’t running, this episode breaks it down simply and practically.

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