What does it really take to build a thriving SGPT gym that lasts?

In this week’s episode of the SGPT Marketing Podcast, hosts Miles and George share the 10 most valuable lessons they’ve learned from years of running and scaling INTENT91 - a business that’s grown from one location to a multi-site operation built on strong culture, smart systems and a premium member experience.

They cover everything from how to launch the right way - by starting your marketing before you even open your doors - to how to price your memberships for profit, avoid costly mistakes on kit and dial in your brand message so the right clients find you.

Here’s a snapshot of the 10 lessons discussed:

Start your marketing early - build demand before your doors open.

Price for profit, not fear - confidence in your value sets the tone.

Don’t overspend on kit - invest in what drives client experience.

Your brand is your filter - attract the right clients, not everyone.

Sell with conviction - every SGPT owner must learn to sell.

Hire in the right order - build structure before adding roles.

Attitude beats experience - skills can be trained, mindset can’t.

Systems create freedom - structure allows creativity and growth.

Lead with vision - your team mirrors your energy and direction.

Keep evolving - what got you here won’t get you to the next level.

This is one of the most practical, experience-driven episodes yet, packed with real stories, honest reflections and advice that every SGPT gym owner can take away and apply immediately.

💡 Ready to grow your SGPT gym the right way?
Visit www.hamperagency.co.uk
Follow us on Instagram: @hamperagency
Or get in touch: info@hamperagency.co.uk