Discover6 Figure Home Studio: A Home Recording Business Podcast
6 Figure Home Studio: A Home Recording Business Podcast

6 Figure Home Studio: A Home Recording Business Podcast

Author: Brian Hood and Chris Graham

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Do you have a passion for producing, recording, mixing, or mastering music? Do you want to quit your day job so you can focus on your studio full time? Most us are simply musicians who fell into this because of our passion for creating art in the form of better music, better mixes, and better recordings. Very few of us went to business school, have any sort of formal business training, or have experience running businesses in the past. Throughout The Six Figure Home Studio Podcast, Brian Hood and Chris Graham will help you learn what actually matters in this confusing world of business. Don't let the “business stuff” hold you back from running a successful home recording studio.
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Do you have problems talking to your clients? Do leads (potential clients) balk during negotiation, costing you the deal? By asking questions you can lead your clients and leads gently to the conclusion that you want them to find so they don’t get defensive or feel threatened. Asking questions also lets you solve their problems more easily because you know exactly what they’re trying to accomplish with their music. Listen now to find out how you can improve your business by asking the right questions! In this episode you’ll discover: How you can use the Socratic method to win more clients Why leading someone to the answer gently is a great tactic How Brian almost died on Yosemite Why you should want to get a win for your client first, and then a win for yourself What questions you could ask your potential clients to make them customers How asking questions might increase the project value Why you might be surprised with the answers you get Why being honest and candid can lead to better customer interactions How finding your clients’ core desires can improve your business massively For full show notes, go to www.thesixfigurehomestudio.com/115 If you want to suggest a guest, an idea for the podcast, or you have some general feedback, then you can submit that via email to podcast@thesixfigurehomestudio.com
A quick "inbetweenisode" about winter NAMM 2020. If you're going to be there, you need to hear this. Go to http://thesixfigurehomestudio.com/namm to join our NAMM Facebook community.
Are you stuck in a dead-end, draining, stressful job with bad hours that you just want to quit? Is the only thing stopping you from leaving that job to pursue audio the fact that you need the money? Chances are, it might be easier than you think to swim in a blue ocean instead of drowning in the red ocean. Listen now to find out four different ways Chris and Brian would start a successful audio business if they were starting from scratch in 2020! In this episode you’ll discover: How you could leave your day job by doing an audio-related side hustle Why recording people in your demographic might be a struggle How you could make thousands per month and turn your business into something that fits the ideas of The 4-Hour Workweek. Why solving problems for people with money is a massive opportunity to add value How targeting the right potential client can make or break your business Why high-value clients require high touch work Why specialization is the key to being successful in your field How coaching could be the future of online learning How on-location recording in relaxing settings could be a luxury option for artists with money What Brian’s ultimate blue ocean business plan entails For full show notes, go to www.thesixfigurehomestudio.com/114 If you want to suggest a guest, an idea for the podcast, or you have some general feedback, then you can submit that via email to podcast@thesixfigurehomestudio.com
Can you feel the rising tide? The world of online mixing is becoming more and more saturated with engineers who all do the same thing. Are you one of those engineers, drowning in the masses? Listen now to find out how you can set yourself apart from everyone else so you can be in a blue ocean by yourself rather than the red ocean filled with sharks. In this episode you’ll discover: Why you might have to follow some crazy ideas to have a “blue ocean” business How differentiation could grow your income massively What steps you can take to grow your online mixing business Why making it easier for clients to submit files is a great idea Why paid marketing is the future of online mixing How you could earn $600 or more per mix Why the first copy potential clients see shouldn’t be all about pricing How you can overcome customer objections to buying Why you should target emotion first, then figure everything else out For full show notes, go to www.thesixfigurehomestudio.com/113 If you want to suggest a guest, an idea for the podcast, or you have some general feedback, then you can submit that via email to podcast@thesixfigurehomestudio.com
Have you been waiting for some magical moment to raise your rates? Maybe you think you need a Grammy before you’ll be able to charge more, but the reality is...you may be ready right NOW.  Every day that you put this off is a day that you’re missing out on earning more, weeding out bad clients, and achieving a better work/life balance.  It can be scary, but if you follow the advice we share here, you may be pleasantly surprised.  In fact, it could be the best thing you’ve ever done for your business.  In this episode you’ll discover: What three fears can prevent you from raising your rates, and why you need to overcome them How to understand when it’s the right time to raise your rates Why you should potentially raise your rates How being cheap can hurt your business What not raising rates can do to jeopardize your work/life balance Why you should quote rates rather than publish set rates on your website Why you want to get rejected for most of the quotes you send out When it might not be time to raise your rates For full show notes, go to www.thesixfigurehomestudio.com/112 If you want to suggest a guest, an idea for the podcast, or you have some general feedback, then you can submit that via email to podcast@thesixfigurehomestudio.com
You’ve hit a wall… You just aren’t getting enough clients… There’s only a small trickle of people coming through your door… Marketing sounds like a great idea, right? Think again! Marketing a subpar product will result in a subpar response. Even if you’re an amazing engineer, chances are there’s something you can improve in your business so you can earn more money in an efficient manner, without jumping straight to marketing. Download this episode now to hear how you can improve your business starting today! In this episode you’ll discover: How the Home Studio Business Hierarchy affects your business Why you should focus on the sinking boat before fixing the motor What toxic mindsets can do to affect your life Why dogs don’t care about marketing, just good food Why you can’t over-value integrity How surrounding yourself with the right people is key for your mindset Why differentiation is key to being successful in a niche How you can make money with a small, 500 square foot studio Why good systems can save time, but bad systems waste time How checklists let you complete tasks quickly and efficiently For full show notes, go to www.thesixfigurehomestudio.com/111 If you want to suggest a guest, an idea for the podcast, or you have some general feedback, then you can submit that via email to podcast@thesixfigurehomestudio.com
Most audio engineers are prone to having the personality of a technician. Cold, ego-filled, and always right, we have a reputation of being difficult to work with (“um, actually…”) To be a successful business-owner, technicians need to learn how to balance their personalities so the manager, entrepreneur, and technician can all co-exist with the artist, who is the entire motivation for running a music studio. Learn how you can successfully pacify each of your conflicting personality traits to run your business while making friends and keeping clients happy by listening now! In this episode you’ll discover: Why you need to balance the four personality types mentioned in this episode How working backward from his 5-year goal let Chris build his dream business Why the entrepreneur is key to understanding both the big picture and the details What the role of manager means in your business, and how you can create an automated manager Why the technician personality hates the manager personality What blindspots you can avoid by seeing the forest and the trees Why a technician can make some money but needs to work with the manager and entrepreneur to make enough money How your inner artist is most likely your motivation for being in the music business For full show notes, go to www.thesixfigurehomestudio.com/110 If you want to suggest a guest, an idea for the podcast, or you have some general feedback, then you can submit that via email to podcast@thesixfigurehomestudio.com
When your business hits a plateau and your income has stagnated (or worse, decreased) it can be a stressful, terrifying time.  Let’s fix that – find out 5 reasons for plateaus in your business, and how you can solve the problem so you can continue growing your business! In this episode you’ll discover: How a plateau in your business can add doubt and fear to your life Five ways you can find yourself on a plateau, and how you can overcome them Why selling exclusively to friends can hurt your relationships and ruin your friendships How having too small of a target market could make your business crash and burn on a plateau How a lack of systems could hold you back Why spending time on your business instead of in your business could get you off of that plateau Why Brian turned down amazing free guitar pickups How doing what you love could help you get back to your business Why the people around you can make or break your life  For full show notes, go to www.thesixfigurehomestudio.com/109 If you want to suggest a guest, an idea for the podcast or you have some general feedback, then you can submit that via email to podcast@thesixfigurehomestudio.com
You hustle and grind–day in and day out… You work so much that you often forget to eat, or worse, your meals consist of potato chips and soda. But you’re busy, right?#hustle #GaryV #RiseAndGrind That’s just how life is, right? Wrong… By neglecting yourself you are digging a hole… deeper and deeper and deeper.  Before long, you’re in such a deep, dark place that you don’t see a way out.  It’s time to take a step back, reset your focus, and take care of THE most important part of running your business… you. But what exactly is self-care? It’s finding that proper balance between building our business and building ourselves. Learn how you finding the right balance of stress+rest can be rocket fuel for your studio’s growth.  In this episode you’ll discover: Who needs this episode… and who doesn’t How making sure you get enough rest is vital to your life Why recognizing what self-care does for you is key to taking action What steps you can take to get the appropriate self-care Why the single most important thing you can do is taking one day off each week Why having boundaries is incredibly important How self-care is an investment in your life How the 80/20 rule is important for self-care What anxiety does to self-care For full show notes, go to www.thesixfigurehomestudio.com/108 If you want to suggest a guest, an idea for the podcast, or you have some general feedback, then you can submit that via email to podcast@thesixfigurehomestudio.com
In 2012, I had my first absolute nightmare client when it came to revision requests.  I was mixing 5 songs for a band, and it turned into one of the worst projects of my life.  I had entered Revision Hell. Here's what that project looked like: 7 Total versions of each song before final masters were sent (40 individual files sent to client from beginning to end) Over 100 specific revision requests (most of which were related to a specific time in a specific song) DOZENS of contradictive and conflicting revision requests that did nothing positive to the mix. 5,471 words of revision requests (33 pages if pasted into a Google Doc) This was all for ONE client on a FIVE song ep over a 35 day period… Now this may come as a surprise to you, but that project ended horribly for everyone involved.  Emotions ran high on all sides, and we never worked together again.  In my brain, I was telling myself "it's all their fault. If they weren't so picky about insignificant things, we would have wrapped up that project on version 3." The reality was that it was ALL my fault. Had I known what I know now, I could have kept a long, happy, profitable relationship with that band for years. If you’ve never experienced anything like this, I envy you.  However, it’s likely only a matter of time before you experience a project like this.  The good thing about a nightmare project like this is that it forced me to re-evaluate how I handled the revision process and find a better way.  Today, we’re going to discuss how to keep this from ever happening to you.    In this episode you’ll discover: Why the last interaction you have with someone has a much larger impact than anything else How to avoid revision hell so you can give people a great, lasting impression at the end of a project Why you need to have one point of contact for revisions How you can avoid some of the biggest issues that create a revision hell Why you need to expect the unexpected when getting revision requests How your policies limiting revisions can help the artist as much as they help you Why sometimes you need to pick up the phone, or better, Skype. No excuses. Why you should be “the guide” for your clients How Filepass can solve almost all of the problems you face in revision hell For full show notes, go to www.thesixfigurehomestudio.com/107 If you want to suggest a guest, an idea for the podcast, or you have some general feedback, then you can submit that via email to podcast@thesixfigurehomestudio.com
As an audio engineer, you probably think in a very specific way… Along the lines of “this is what I do, and this is how I do it.” But what if a client expected you to do a little something different from your regular routine? That’s what happened to Brandon Rike, a merch designer turned creative director when Twenty One Pilots expected him to do all of their graphics work. Now, Brandon consistently works with some of the biggest names in music… Listen now to find out how Brandon’s go-with-the-flow approach helped him build a great business. In this episode you’ll discover: Why asking “why should anyone care” is important to the creative process How figuring out an artist’s motive gives an insight into their art that you can’t get any other way Why controlling the creative brand has let Brandon boost his clients’ careers How delegating work let Brandon focus on his family life Why Brandon’s goals evolved from mathematical (money) to serving his clients Why you should let your clients take you a little out of your comfort zone What inconsistent branding does to destroy a business Why one-hit-wonders had one hit… While other bands have lasting success How focusing on money can force you into poor business decisions How Brandon was able to turn his passion for art into a career For full show notes, go to www.thesixfigurehomestudio.com/106 If you want to suggest a guest, an idea for the podcast or you have some general feedback, then you can submit that via email to podcast@thesixfigurehomestudio.com
Are you sick and tired of chasing leads to get more work? Do you come across songs you worked on a year ago only to see it has 5 million streams… and you weren’t credited?  For some, passive referrals are a huge potential source of leads… Are you one of the many audio entrepreneurs missing out on tons of potential clients? Find out how to start getting more passive leads today! In this episode you’ll discover: Why weird music can become very popular when no one thinks it will Why photographers are sometimes mean about getting proper credit How getting passive referrals can boost your business exponentially Why every audio engineer needs to be credited for their work How not being credited is a red flag, unless you are paid extra to work as a “ghost producer” Why systems and processes are a key part of getting credit for your work How “white labeling” is a common occurrence in the music industry… by accident Why expectations need to be set in advance How to get your credits in a friendly, professional manner For full show notes, go to www.thesixfigurehomestudio.com/105 If you want to suggest a guest, an idea for the podcast, or you have some general feedback, then you can submit that via email to podcast@thesixfigurehomestudio.com
Seth Mosley’s audio career can be considered “successful” in every sense of the word. His accolades include a Grammy Award, 25 number one singles, Producer Of The Year from Billboard Magazine, as well as Songwriter of the Year Awards from SESAC and The GMA Dove Awards. Listen to this week’s episode to find out how Seth went from recording friends in his parents' basement in Circleville, Ohio, to building a seven-figure audio business without any formal training. In this episode you’ll discover: How Seth got his start in the recording industry Why Seth eventually stepped away from recording to be in his own band How getting your foot in the door with a label project can launch your career to new heights The keys to Seth’s success as a producer and songwriter Why relationships are key to success in the music world Why job boards are the worst places to find potential team members How Seth realizes that gear really is secondary to talent Why songwriters can benefit massively from learning how to produce music How royalties on hit songs are the way to make it to a seven-figure income For full show notes, go to www.thesixfigurehomestudio.com/104 If you want to suggest a guest, an idea for the podcast, or you have some general feedback, then you can submit that via email to podcast@thesixfigurehomestudio.com
Do you struggle with remembering the lessons you learned from books, videos, and lectures in the past year? What about the last few months, or even days? What good is self-education if you can’t actually recall what you learn? Ready to find a better learning method that really does work? Find out how you can retain more of the content you take in by listening to this week’s episode! In this episode you’ll discover: How different types of learning apply to different people Why different people need different learning methods Pros and cons of common learning methods Why hands-on learning has the best retention rates, statistically speaking How you can incorporate multiple learning methods into one Why teaching others is the best way to learn How becoming a business coach has helped Chris learn Why combining learning sources can boost your retention How starting a “Marco-Mastermind” can help you study For full show notes, go to www.thesixfigurehomestudio.com/103 If you want to suggest a guest, an idea for the podcast, or you have some general feedback, then you can submit that via email to podcast@thesixfigurehomestudio.com
Have you struggled with having a steady stream of incoming leads for your studio? You’ve thought about starting a podcast… but failed to take action because “it’s just so over-saturated already.” Wrong.  The industry is just getting started. If you can jump on this content bandwagon now, you’ll be setting your business up for success in your niche over the next 5+ years.  Take a listen to this episode and find out how and why you should start a podcast! In this episode you’ll discover: How Chris began his embarrassing history as a podcast host (link below) Why you should launch a podcast How this podcast has impacted Chris Graham’s career Why podcasts are more easily consumable than YouTube videos How Apple is poised to dominate in the podcasting market What the future of podcasting may hold Why you need target your customers rather than your peers How having a fun podcast keeps it sustainable Why you don’t necessarily need to be an expert to have a successful podcast Why now is the time to start a podcast – it’ll never be easier! For full show notes, go to www.thesixfigurehomestudio.com/102 If you want to suggest a guest, an idea for the podcast, or you have some general feedback, then you can submit that via email to podcast@thesixfigurehomestudio.com
Most audio engineers think of themselves as the hero who can solve all of a band’s problems. The “all-knowing mighty source of knowledge” to the lowly pleb musician.  If that’s you, you’re doing it wrong. By positioning yourself as the hero of the story, you’re sabotaging your own marketing efforts.  As a producer/engineer/whatever, you’re better off playing the role of the guide, while understanding that your client is the hero. If you can adjust your business to become the guide who helps your clients along their journey, not only will your clients make better music but you’ll be adding more value to your relationships with your clients. Find out how on this week’s episode, listen now! In this episode you’ll discover: What you can learn from fiction to apply to your business Why audio engineers are not the hero, but the guide How a good guide (engineer) puts the hero (client) on the right path without micromanaging Why popularity can be confused with self-actualization How the guide’s role works with the hero’s role Why business coaching can help you with your own hero’s journey Why almost every successful audio engineer is a former musician What to expect from Chris Graham’s next album For full show notes, go to www.thesixfigurehomestudio.com/101 If you want to suggest a guest, an idea for the podcast, or you have some general feedback, then you can submit that via email to podcast@thesixfigurehomestudio.com
You’ve been asking for this for a long time… It’s something that has the potential to change your life… But only if you take action because this episode is the “advice buffet” to the extreme. This episode is a list of Chris and Brian’s favorite books that have influenced their lives and could potentially do the same for you! Which books are right for you? Take a listen now to see which ones might fit your situation, and which might not. Also, Brian recorded a really stupid intro.🙄 In this episode you’ll discover: Which books changed Chris and Brian’s lives What fills Chris and Brian’s wardrobes (not books) How The 4-Hour Workweek is set up to shape your mindset in a major way Why some things that you learn in books need to be used carefully… They’re weapons What potentially the biggest mistake Chris ever made is How non-business books can positively influence your business Why Brian likes to buy his first copy of a book directly from the author How people who are type 5 on the enneagram can be detail-obsessed Why sometimes reading books shout hurt How books use social proof to sell more copies For full show notes, go to www.thesixfigurehomestudio.com/100 If you want to suggest a guest, an idea for the podcast, or you have some general feedback, then you can submit that via email to podcast@thesixfigurehomestudio.com
#99: Cows.

#99: Cows.

2019-10-0101:14:31

Vegetarians and vegans avert your ears… Today we’re killing cows. Before you report us to PETA, hold up! We’re talking about figurative cows – sacred cows and their close relatives the purple cows. But what do these terms mean in the audio industry? Find out what they are, and why you might need to slaughter a sacred cow on the road to becoming a purple cow on this week’s episode! In this episode you’ll discover: How killing a sacred cow could launch your business to the next level Why being a purple cow sets you apart How creating “beef” with your competitors could be a good thing What kind of sacred cows we grew up with that have not been brutally butchered How the killing of sacred cows has changed the landscape of music What the difference between hustling and happy hustling is How the idea of “working harder” can be a toxic mentality Why slow and steady wins the race How Chris’ Crazy Ideas could change the music industry of the future For full show notes, go to www.thesixfigurehomestudio.com/99 If you want to suggest a guest, an idea for the podcast, or you have some general feedback, then you can submit that via email to podcast@thesixfigurehomestudio.com
In a huge announcement last week, Spotify confirmed they purchased SoundBetter.com for an undisclosed amount.  What does this mean for audio engineers across the globe? Is SoundBetter worth joining as an audio professional? Is there a boatload of money to be made, or should we stay away? Find out the potential pros and cons of this acquisition and how it could affect your career by listening to this episode today! In this episode you’ll discover: How SoundBetter can positively affect your business Why relying on SoundBetter as your sole source of income is an awful idea How SoundBetter can negatively affect your search results and flow of leads What opportunities SoundBetter’s acquisition could provide for audio engineers How SoundBetter might change now that Spotify owns them How this is a massive opportunity for Spotify to use their data to market SoundBetter to artists Why this could result in engineers being properly credited on Spotify releases they worked on How many of your projects you should be getting from SoundBetter before you start to worry about becoming reliant on a third party Why the “weekend warrior” engineer might be a good candidate for SoundBetter For full show notes, go to www.thesixfigurehomestudio.com/98 If you want to suggest a guest, an idea for the podcast, or you have some general feedback, then you can submit that via email to podcast@thesixfigurehomestudio.com
Your mind is constantly filled with doubts. You second-guess yourself about everything.  Every time you hit a roadblock in life, you crumble. You feel like an imposter when it comes to running your studio. How can you change this?  While there’s no silver bullet, there are several positive mindsets you can nurture in order to stave off the negative thoughts in your head.  Last week we discussed which toxic mindsets you need to eliminate, but what mindsets should you have? Find out how to improve your mental health, your life, and your business with four positive mindsets by listening to this episode now! In this episode you’ll discover: Why if you aren’t growing, you’re dying How the scarcity mindset can negatively affect your outlook What an abundance mindset does to your creativity How you can find the silver lining of a bad situation Why the growth mindset is flipping your elementary school teacher the bird How to turn weaknesses into strengths Why being unselfish boosts your business Why parables are easier to understand than technical books How serving others will create long-term success for you For full show notes, go to www.thesixfigurehomestudio.com/97 If you want to suggest a guest, an idea for the podcast, or you have some general feedback, then you can submit that via email to podcast@thesixfigurehomestudio.com
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Comments (9)

A C I Muzik

very good information

Aug 13th
Reply (2)

Chelsea Collins

awesome podcast! I'm listening in hopes of helping my fiancee with his home studio!

Jul 6th
Reply

Francesco Martelli

Landed from Episode 1 to 20 in 1 month! Learning so much with your podcast. Listening daily💪

Jun 2nd
Reply

Francesco Martelli

Very valuable🌎

May 8th
Reply

Tommy Gunz

Some of this is good, but some is a little far fetched.

Jan 30th
Reply

Rob R

awesome podcast! please, please, please keep going. My new addiction I didn't know I needed.

Nov 21st
Reply (1)
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