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6 Figure Creative

6 Figure Creative

Author: Brian Hood

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6 Figure Creative is a podcast that helps freelance creatives earn more money by doing what they love. If you’re trying to avoid the never-ending grind of a 9–5, or just want to earn more money doing what you do best (creating), 6 Figure Creative is your new favorite show! Join host Brian Hood and his guests as they explore topics such as mental health, finances, sales, marketing, time management, the digital nomad lifestyle, and more.

313 Episodes
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I recently came across one of the coolest freelance businesses I've ever seen, and I wanted to bring this to the 6 Figure Creative audience. I'm not going to spoil anything, but this freelancer is earning over $1 Million per year without a staff, without contractors, and he's able to accomplish this just by taking inspiration from a totally different industry than his own. If you're feeling stagnant, stuck, uninspired, or you're simply not earning what you think you should be in your own business, this episode is absolutely for you. In this episode you’ll discover: Why you shouldn't rely on a single point of failure Taking influence from other businesses outside of your industry Creating income stability with a better business model How to stay away from becoming an "inbred business" How successful entrepreneurs deal with roadblocks Sharing knowledge with your "competition" For full show notes, visit https://6figurecreative.com/313
Ever felt trapped in the feast-or-famine cycle as a freelancer? I've been there, and it's brutal. But what if I told you there's a way out? I just got back from Alex Hormozi’s amazing workshop in Vegas. Spending two days at Acquisition.com HQ with Alex, Leila, and their leadership team was nothing short of eye-opening. Surrounded by business owners of all types, from an 18-year-old with a $250K landscaping business to people bringing in $10M+, I soaked in anything and everything that's working in business today. My big takeaway? Hormozi and his team harped on one core principle – finding and fixing the root cause of business bottlenecks. And for 95% of freelancers, this boils down to one thing... lead generation. In our latest podcast episode, I break down Hormozi's method that helped scale businesses to millions. Don't let the feast-or-famine cycle continue for the rest of your life. Learn how to generate a steady stream of leads so you get to take control of your income. In this episode you’ll discover: What I learned from the Hormozi's retreat Why it's important to find and eliminate bottlenecks in your business The things holding your business back Using paid ads for your business Testing ads the way the Hormozi's do Why this is all worth the effort For full show notes, visit https://6figurecreative.com/312
I'm super excited to share this with you today because this is the stuff that really moves the needle in your business. This is how you can charge more without losing clients or getting rejected. This is how you make your clients SO happy that they refer all their friends to you. This is how you become more attractive to your "dream clients". And this framework comes from a business owner earning over $100,000,000 per year... so you know this stuff works. Today's episode breaks down the 4 BEST ways to become more valuable, and if you get this right, you'll completely transform how you show up to clients. 99% of the freelancers I know neglect all 4 of these areas to their own detriment. As a result, they're losing gigs to their competitors, they get constant pushback on pricing, and they're not generating nearly enough referrals to keep their calendars full. In this episode you’ll discover: Focusing on the end goal, not the short term The value exchange The importance of social proof and perceived likelihood of achievement How to close bigger deals How time delay affects pricing and client acquisition The expert wins: why experts get the job 9 times out of 10 Why adding friction is a recipe for losing clients For full show notes, visit https://6figurecreative.com/311
Ever had a $20k month followed by a $1,200 month? Freelancing can be a wild ride. Even with solid client acquisition, those feast-or-famine cycles can stress anyone out. In our latest podcast episode, we're diving into something called dynamic budgeting. This is the secret to turning chaos into consistency. This is what creates a financial buffer in your business. This is what gives you the breathing room to say no to bad projects and yes to those projects you love. Listen now to learn: How to create a realistic budget as a freelancer The best tools for tracking expenses without the headache. Strategies to build an "oh sh*t" fund No more financial roller coasters. Let’s make freelancing sustainable and stress-free. For full show notes, visit https://6figurecreative.com/310
Ready for some tough love? This week's episode of the Six Figure Creative Podcast is a wake-up call for freelancers stuck in "survival mode". Here's the big question... are you letting your emotions run your business? If the answer is yes, it’s time to change that. In this episode, I break down: The 12 things you can't ignore to build a thriving freelance business. The brutal truth about why most freelancers fail. A powerful mindset shift to turn your business struggles into triumphs. Stop letting feast-or-famine cycles dictate your life. It's time to build a sustainable, fulfilling freelance business that doesn't crumble at the first sign of trouble. 🎧 Listen to Episode 309 Now In this episode you’ll discover: Why emotions are ruining our businesses How running a business adds tasks to your plate The 12 roles and responsibilities of any business owner Why Brian almost passed out during his first gym session Your choices if you can't go back to a day job Getting a personal trainer for your business For full show notes, visit https://6figurecreative.com/309
For two grueling years in my early 20s, I poured my heart into a day job at Gamestop, never missing a day and always showing up on time. Despite the love from regulars and kudos from my boss, my financial reward after all that hustle? A laughable jump from $5.15/hr to $5.50/hr. That's right, a whole $0.35/hr raise after two years. Sound painfully familiar? Unfortunately, many of us have been undervalued at some point, struggling to secure that well-deserved raise. But here's the flip side... when you're self-employed, you call the shots on your "salary". No more waiting years for a significant raise - freelancers can see substantial income increases in a matter of weeks or months if you play your cards right. Ready to find out how? Check out this week's episode of the 6 Figure Creative Podcast for a super-tactical and engaging session where we explore four actionable steps to give yourself a raise this year. In this episode you’ll discover: How to "get a raise" as a freelancer The limits on our businesses as freelancers Overcoming the constraints on your business Keeping your clients happy - and tracking repeat clients Eliminating a constraint to give yourself a pay bump Why whales are a risk to your business Improving your skills, beliefs, and character traits Finding the answers to your roadblocks For full show notes, visit https://6figurecreative.com/308
For freelancers, subscription pricing is like finding the holy grail. It changes the feast & famine nature of project-based work into a steady, reliable income stream. Last week, we kicked off this conversation, exploring how freelancers could shift from one-time gigs to recurring revenue models. The topic struck a chord, leading to an influx of interest and discussions. This week we’re going deeper into why this approach is also notoriously challenging for freelancers, and what you can do to have the best shot of making it work. Without knowing what you're doing, you might try to move to recurring packages only to find yourself overworked and underpaid. On top of that, clients are often hesitant to commit to recurring packages, fearing long-term commitments when they're used to paying for specific, one-off tasks. While the transition might be difficult, the payoff is absolutely worth it. Check out this week's podcast where I dive into 7 Pricing Strategies For Recurring Subscription Freelance Clients. In this episode you’ll discover: Why subscription packages are the holy grail for freelancers The advantages of value-based pricing Understanding that value isn't always financial Monthly pricing options to protect yourself Creating bundles for your pricing When (and how) to charge an onboarding fee Price increases over time Should you have a contract or not? How to offer incentives for clients to sign up for a subscription Safeguarding yourself from becoming overworked For full show notes, visit https://6figurecreative.com/307
The life of a freelancer sounds amazing on the surface.... The freedom of being your own boss and setting your own hours. The flexibility of working when you want. For some, even traveling the world as a digital nomad is a possibility. While that can all be true, the dark side is that there can also be a lot of unpredictability. What if you could change that? Imagine knowing how much you're going to earn each month and having a clear picture of who you're working for in the coming months. This isn’t just a nice thought... It's a reality for freelancers offering recurring services - think subscriptions, retainers, or monthly packages. When you do this, you move from always hunting for the next client to having "automatic clients." This idea comes from turning one-time gigs into ongoing relationships where clients pay regularly for continued services. Typically, freelancing is a one-and-done deal. You get a project, you do the work, you get paid, and that’s the end of the story. You start each month at zero—no guaranteed money, no clients waiting. It's like hitting the reset button every 30 days, which can make budgeting a nightmare and stability a pipe dream. But does it have to be this way? Not really. This constant chase for new gigs is a trap many fall into by only taking on one-off projects. There’s a better strategy that can help smooth out the highs and lows: setting up a recurring revenue model. If you’re tired of the freelance rollercoaster, check out this week's episode of the 6 Figure Creative podcast where I dive into recurring revenue for freelancers. In this episode you’ll discover: Creating a stable income stream by using recurring offers Identifying industries that work well with recurring (or reoccurring) models Helping your clients with a recurring service Selling unlimited packages on a subscription basis Making recurring packages valuable to your clients For full show notes, visit https://6figurecreative.com/306
Navigating life as a creative freelancer is all about balancing what you love doing with what pays the bills. It's often framed as "selling your soul", but really, it's about making tough choices: do you follow your passion or chase the cash? For creatives, this dilemma is pretty intense. You've got the classic 'starving artist' on one side. They're rich in satisfaction but often struggle financially. Then there's the other side - the freelancers who focus mainly on what brings in money. Sure, they might be doing better financially, but at what cost? This week's episode explores each side in a search for finding a healthy balance between money and passion or the seasons of life that may be the right time to focus on money instead of passion. Whether you're the classic "starving artist" or the money-focused freelancer, this episode is worth a listen. In this episode you’ll discover: Hobbies vs businesses Are you motivated by passion or profit? The importance of focusing on what your clients want Giving yourself more free time by being profit-driven Reducing your stress by becoming a profit-driven creative Why passion-driven creatives need to change For full show notes, visit https://6figurecreative.com/305
Client acquisition is obviously an important part of running a freelance business because it’s how you make sure you keep getting paid every month. Despite how obvious this is, many freelancers don’t take this seriously enough... and it shows when work dries up and you're back into the dreaded feast-or-famine cycle. If you worked in a day job that decided to stop paying you for weeks or months at a time, you'd probably do something about it. However, many freelancers never do anything about this in their own business. They just keep showing up to "work" week after week, month after month, accepting their fate. If you'd like to be a better "boss" to yourself and actually make sure you get paid every month, this week's episode is all about avoiding some of the most common client acquisition mistakes If you stop making these mistakes and start taking client acquisition seriously, you’ll have more stability, better projects, and fewer dry spells. What’s not to like about that? In this episode you’ll discover: Avoiding the basic mistakes that you make during client acquisition Adding value as a freelancer Why a high close rate is dangerous for your business How to increase your sales with a high-quality follow-up sequence Fix your pricing model! For full show notes, visit https://6figurecreative.com/304
In the final episode of this 4-part series, we're diving into one of the most powerful but often misunderstood methods of standing out from the crowd. I saved the best for last. This has been the "secret sauce" behind my all of my successful businesses, from freelancing, to Airbnb, to multiple software companies, and even podcasting. Without this last piece of the puzzle, nothing I've tried would have worked, and I'd likely still be working at Gamestop for minimum wage (missing out on millions of $ in the process) If you're ready to become absolutely indispensable to your clients, listen to this week's episode to the 6 Figure Creative Podcast. In this episode you’ll discover: The importance of specialization Why niches work better than others Conversion-focused web design as a differentiation method Niching down vs. niching out The advantages of pushing bad leads away For full show notes, visit https://6figurecreative.com/303
Want to know the 3 golden rules for winning more clients than your competition? First off, forget about competing on price. It’s a dead-end street. Instead, focus on adding value in unique ways that don’t undercut your worth. It’s about quality, not the lowest bid. Second, make sure your stand-out factors are visible from the get-go. Qualities like a "great client experience" or a "cool vibe" are awesome, but they only shine through after you’re hired. You need something that grabs attention before that stage, something that makes potential clients think, “Yes, THIS is the right person for us,” before they even talk to you. Third, K.I.S.S. (keep it stupid simple). Focus on one differentiator at a time. In a sea of sameness, one well-defined trait can be your ticket to standing out. It’s not about being a jack-of-all-trades but a master of one. Last week, we talked about the ways you can differentiate by brute force, which can be tough and pricey. This week, let’s get into something more accessible yet equally powerful: building trust and credibility, especially through social proof. It’s about showing, not just telling, that you’re the real deal. Social proof, like glowing testimonials or endorsements, can be a game-changer. It’s about having others vouch for you, and showing potential clients that you’ve delivered 🤩amazing🤩 work before. This kind of proof doesn’t need to break the bank but does require effort and intentionality to gather and showcase. In this episode you’ll discover: Using social proof for differentiation The impact of reviews on your business. Asking for feedback and reviews How to get case studies for social proof Content creation to generate quote requests For full show notes, visit https://6figurecreative.com/302
Why should someone hire you vs alllll the other options they have? If you don't have a good answer to that question yet, it's time to start working on it before the estimated 500 Million freelancers come online by the end of this decade. This week I broke down 5 "Brute Force Differentiators" you can use to set yourself apart. If you're trying to find more ways to stand out, this is a great start! In this episode you’ll discover: The three rules of differentiation Why lowering your price will never help you When you need to stand out to close the deal Focusing on one point so you aren't spread thin Types of differentiators Why being the best doesn't matter Why gear is not a good differentiator Growing a better network to stand out For full show notes, visit https://6figurecreative.com/301
"But they do it for less". If you've heard lines like that over the past year, get ready to hear it even more over the next 5-10 years. Why? Well here's a terrifying stat: There are an estimated 500,000,000 freelancers "coming online" by the end of this decade. WTF can we do to set ourselves apart from all those people WITHOUT resorting to dropping our rates? It all comes down to one unsexy word: Differentiation. Why should someone hire YOU vs alllll the other options they have? If you don't have a damn good answer for that, you're going to have a bad time... Stick around for this new series where I'll dive into all the nitty-gritty on how to stand out, earn more, and keep doing what we love for the rest of your life. In this episode you’ll discover: How freelancing grew in recent years Why should someone hire you? How low pricing hurts you and all other creatives The dangers of trying to appeal to everyone Making sure we don't lose our creativity while running a business The importance of differentiation in your business For full show notes, visit https://6figurecreative.com/300
If you're an obsessive learner (or ADHD) like me, there's probably a long list of new things you've learned and implemented as a freelancer over the past year. Maybe you've set up that rock-solid client contract, nailed down an onboarding process that's smooth as butter, or started following those essential tips for staying top-of-mind with clients without driving them or yourself crazy. Or perhaps you've been working on your project management skills to keep all your ducks in a row or taken a page out of Michael Janda's playbook to become someone people just can't help but like. And let's not forget about setting those boundaries to keep things professional and sane. But here's the kicker: doing all these things isn't the end of the road. It's not about ticking boxes and moving on. The real magic happens when you stop and ask yourself... "Is all this stuff actually making a difference to my clients? "Am I getting better at this?" That's what keeps the wheel turning and what makes you better month after month, year after year. Now, when most freelancers wrap up a project, it's usually a quick "thanks and goodbye" deal. Maybe you're a bit more proactive and ask for a referral, but I bet asking for feedback isn't high on your list. It might be because you don't know you should, or maybe you're just scared of what your clients might say. And hey, that's totally understandable. But here's the problem: not asking for feedback is a missed opportunity. Sure, "asking clients for feedback" doesn't sound as flashy as "marketing" or "client acquisition," but by the time we're done here, you'll see it in a new light. Feedback can be your secret weapon. It's not just about finding out what you're doing right or wrong; it's about showing your clients that you care, and that you're committed to being the best you can be. So, even though it might seem scary or unexciting, collecting and using feedback can reshape how everything in your business is done. In this week's episode, I give you specific questions to ask your clients at the end of every single project. THIS will forever change how you spot weak points and make improvements on the most important things. In this episode you’ll discover: Why asking for feedback from clients is so important How clients' wounds can fester Using feedback to continuously improve your business Building your feedback flywheel The two main types of businesses How to collect your data Share your feedback with us! For full show notes, visit https://6figurecreative.com/299
So you made it to $100,000+ per year... Congrats. Too bad you made so many sacrifices that you're constantly stressed out, you're missing out on time with friends and family, and you resent your business. The irony is that you became a freelancer because you hated your day job and you wanted to work for yourself. Now, you feel like you have 50 "little bosses", and you hate your life a little bit more with each new client you gain. If this sounds like you, it may be time to put boundaries into place to get to that sweet spot between hitting your income goals while also enjoying your life and business. In this week's episode of the 6 Figure Creative Podcast, I give you 6 different boundaries you should have with your clients so you can actually stay happy, healthy, and profitable. In this episode you’ll discover: Maintaining mental and physical health while you're running a business How to handle revision requests without losing your mind Eliminating one of the most painful freelance experiences How to keep your clients from taking advantage of your kindness Boundaries for corporate/agency clients Using boundaries to avoid scope creep Avoiding stress with payment issues How to learn more about building your client acquisition machine For full show notes, visit https://6figurecreative.com/298
You have had one of those projects that went south fast? You're cruising along, and then boom, you hit the revisions stage, and it's like hitting a brick wall. Emotions run high, lists of changes start flying in, and what was supposed to be a quick fix turns into a never-ending nightmare. If you've been freelancing for a while, then I'm sure you've been there. This is the make-or-break moment in your quest for repeat clients and referrals. If the revisions process feels like a battleground, you're in trouble. It's supposed to be about making things better, but instead, it can end up being the thing that drives you and your client apart (sometimes forever). But here's the good news... It doesn't have to be this way. The revisions stage can actually be a chance to show your clients that you're 100% on their side and that you have their best interest in mind. Instead of dreading feedback, see it as a way to make the project even better. It's about getting organized, setting clear expectations, and most importantly, keeping your cool. So, how do you go from Revisions Hell to Revisions Nirvana? That's the topic of this week's episode of the 6 Figure Creative Podcast. In this episode you’ll discover: Making a flawless revisions process to keep your clients happy and create a viral business The rules of efficient, effective revisions How to politely stay firm on your project scope Creating client guidelines Why freelancers drop the ball Refining your processes once you have data For full show notes, visit https://6figurecreative.com/297
Being likable is a super power for freelancers, and here's why... This business is all about making a great first impression, keeping your clients coming back for more, and getting them to tell their friends about you. When you meet a new client, hitting it off right away can make a huge difference. Just like when you meet anyone new and instantly click — you just want to hang out more. For freelancers, being more likable means clients are more likely to pick you over someone else, and stick around AND refer more work your way. See why this matters? Here's what sucks... Some people are just bad at being likable. If that's the case, what can you do? To help us all out with this, I brought back one of the most likable people I've ever had on the show: Michael Janda. Michael joined us back on episode 207 and walked us through how brought in 6 figures his first year freelancing, and went on to bring in over $30,000,000 from his design agency before he ultimately sold it. Those numbers show proof that he knows his stuff, and this episode, he'll walk us through what we can do to become the person people WANT to be around (and hire). No matter who you are, there is something you need to hear in my conversion with Michael Janda. In this episode you’ll discover: Why relationships are so important to building your business Building your reputation vs. building relationships How he landed a $500,000 client just by being nice Getting out of your shell when interacting with people What skills to work on to grow your business Asking people about themselves to win them over Why playing games with your business is bad Creating goodwill with your clients For full show notes, visit https://6figurecreative.com/296
Today, let's chat about a struggle that hits home for a lot of us creatives... We kind of have a bad rep for getting projects across the finish line on time without dropping the ball. You know the drill – underestimating how long things will take, forgetting those tiny yet crucial details, and then, bam, you've dropped the ball... Again. Then we get those fun 3 AM panic attacks about that thing you forgot to send off to your client. Yep, been there, done that. Here's why we kinda suck at this: Trying to store every single tiny little project detail, deadline, and step in your head is a surefire recipe for disaster. There's just no way for our brains to keep track of this. It's a common trap, thinking you can wing it because you've done similar projects before. "I've got this," you say... Until you don't. But what if you didn't have to rely on your beautiful creative scatterbrain to keep everything straight? Enter the concept of an "external brain." This isn't sci-fi; it's about using tools and systems outside your head to keep track of all the moving parts of your projects. Your "external brain" never forgets, always keeps you on track, and is the difference between a smooth project delivery and a midnight meltdown. Switching to an "external brain" means you can focus on what you do best – being creative – without the added stress of remembering every little detail. So, if you're nodding along, thinking, "Yep, that's me," it's time to make a change. Listen to this week's episode of the 6 Figure Creative Podcast to dive into the world of project management tools and find your perfect match. Your brain (and your clients) will thank you. In this episode you’ll discover: How to make sure you hit your deadlines without stretching yourself thin Creating your project checklist Checklists vs SOPs Handling client revision requests The different types of project structures Why templates will make your life easier Using project management for data tracking Brainstorming your tasks to create your delivery lists For full show notes, visit https://6figurecreative.com/295
Pretty much all of us got into this "trading creativity for $$$" thing because we absolutely love what we do. It's easy to forget that there's more to the game than just passion + being good at your craft. The whole "client communication" thing usually isn't the most thrilling part of your day. It's like, we get so caught up in the excitement of creating and learning new things in our field that we kind of let the whole talking-to-clients thing slide. It's not because we want to be bad at it, and it's not because we're terrible people... But because we're just not wired that way, especially if your background is anything like mine. Before freelancing, here was my entire job history: A janitor at a water park Flipping burgers at Burger King Selling video games at GameStop Corporate world? Never heard of her. Team meetings and office politics? Nope. So when it comes to wearing the "professional communicator hat", it's something I had to learn the hard way. I had no clear boundaries, no set times for chats, no structure. It was chaos. Messages got lost, things got forgotten, and before I knew it, I was that flaky freelancer nobody wanted to deal with. If that's anything like you, it becomes a stressful, awful mess FAST....not just for you but for your clients too. Think about it from their side. They've just dropped thousands of dollars on hiring you, pumped to see what you'll create together. But if they're left in the dark, not knowing when they'll hear from you or what's happening, that excitement turns to anxiety, then frustration, and maybe even anger. No one wants to work in that kind of vibe. Bottom line... If you want to keep doing what you love (and get paid for it without losing your mind), you've got to get a handle on the whole communication thing. To help with this, I've got 6 rules for client communication for you to follow. Think of this as the bare minimum any good freelancer should be doing. It's about setting clear rules for when and how you'll talk to your clients, making sure everyone's on the same page, and keeping things running smoothly. It's about making your clients feel taken care of and avoiding that whole excitement > anxiety > anger cycle that can lead to horrible projects (and no referrals). Check out the episode, and IMPLEMENT ASAP. In this episode you’ll discover: How we can learn the skills we need to have healthy, effective communication with clients Six rules to keep your clients happy (and yourself sane) Internal business communication tools vs. external communication tools Why clients want plain, simple English Keeping your clients up to date Using feedback loops to make sure your clients are happy, without overworking Turning a client's outlook around by going the extra mile Communicating expectations to leads and clients Conflict resolution techniques to use with your clients For full show notes, visit https://6figurecreative.com/294
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Comments (9)

A C I Muzik

very good information

Aug 13th
Reply (2)

Chelsea Collins

awesome podcast! I'm listening in hopes of helping my fiancee with his home studio!

Jul 6th
Reply

Francesco Martelli

Landed from Episode 1 to 20 in 1 month! Learning so much with your podcast. Listening daily💪

Jun 2nd
Reply

Francesco Martelli

Very valuable🌎

May 8th
Reply

Tommy Gunz

Some of this is good, but some is a little far fetched.

Jan 30th
Reply

Rob R

awesome podcast! please, please, please keep going. My new addiction I didn't know I needed.

Nov 21st
Reply (1)