Discover6 Figure Home Studio: A Music Business Podcast
6 Figure Home Studio: A Music Business Podcast

6 Figure Home Studio: A Music Business Podcast

Author: Brian Hood and Chris Graham

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Do you have a passion for producing, recording, mixing, or mastering music? Do you want to quit your day job so you can focus on your studio full time? Most us are simply musicians who fell into this because of our passion for creating art in the form of better music, better mixes, and better recordings. Very few of us went to business school, have any sort of formal business training, or have experience running businesses in the past. Throughout The Six Figure Home Studio Podcast, Brian Hood and Chris Graham will help you learn what actually matters in this confusing world of business. Don't let the “business stuff” hold you back from running a successful home recording studio.
134 Episodes
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If you’re constantly struggling to find more clients, there’s more to marketing your studio than simply “getting the word out” about your business. Do your leads know you? Do they trust you? Do they like you? If not, this is a major problem that you need to solve. Listen now to find out how you can use go-giver marketing to jumpstart a relationship with fresh leads to help grow your business! In this episode you’ll discover: How you can get more leads for your studio with creative marketing Why ads need to add value How to practice go-giver marketing Why your eggs should never all be in one basket How to determine what you should teach How to “brain dump” for problems to fix Why asking people your age for feedback might be a mistake How helping as many people as possible can boost your business Why answering questions people ask is vital to the technique Why “perfect” doesn’t exist and isn’t worth pursuing For full show notes, go to www.thesixfigurehomestudio.com/134 If you want to suggest a guest, an idea for the podcast, or you have some general feedback, then you can submit that via email to podcast@thesixfigurehomestudio.com
Mastering is a dark art that the average person has no idea how to comprehend.  Because of this, it can be a struggle to build a thriving, steady, sustainable mastering business.  How do you stand out from the crowd as things get more and more crowded? How do you get clients to give you a chance?  How can you get your first handful of clients? Listen now to learn from how Chris Graham grew his mastering studio to six figures. In this episode you’ll discover: Why you might need to take risks to succeed How you can get more clients for your business Why reading is vital to your success How to get smarter Why you have to remember the art Why fidelity is not king Why you shouldn’t copy your competitors How to grow your business from your website Why you need to guide your clients through their experience with you How systems let Chris focus on art instead of business For full show notes, go to www.thesixfigurehomestudio.com/133 If you want to suggest a guest, an idea for the podcast, or you have some general feedback, then you can submit that via email to podcast@thesixfigurehomestudio.com
You have a solid website, a badass portfolio, and people are starting to show more and more interest in hiring you.  Now you need to turn those leads into clients. If you want to start closing sales like a badass, make sure you have five key systems in place to make this easier… even if you suck at “selling yourself”.  Listen now to learn what these systems are and how you can implement them to give your business the boost it needs! For full show notes, go to www.thesixfigurehomestudio.com/132 If you want to suggest a guest, an idea for the podcast, or you have some general feedback, then you can submit that via email to podcast@thesixfigurehomestudio.com
Whether you’re relying on word-of-mouth, cold outreach, organic social media, or paid advertising, the way you set up your Instagram profile can make or break your efforts.  That’s why this week we brought on Brandon Brown of Media Whisper to share his expertise about all things Instagram.  Brandon’s agency has worked with some of the biggest names in the entertainment industry, including Live Nation, AMC, and Dave Chappelle. Listen now to find out how to set up a social media presence that helps you pre-sell clients before they’ve even contacted you. In this episode you’ll discover: How to optimize your Instagram account How you can set up your account to work well… Even if you don’t post often Why setting up your profile the right way is important How to choose where your Instagram link sends leads Why many people are shifting from sharing posts to sharing stories What to do with content that doesn’t represent your brand well How to have good social media – whether you’re a content machine or not Where to find photos you can use (legally) for free How pivoting to the right niche can skyrocket your business Why you want to exclude people when targeting paid ads For full show notes, go to www.thesixfigurehomestudio.com/131 If you want to suggest a guest, an idea for the podcast, or you have some general feedback, then you can submit that via email to podcast@thesixfigurehomestudio.com
Out of sheer curiosity, I checked the Facebook Ads platform to see how much I’ve spent on advertising so far.  $254,336.67 This has all been done with a 2.65x return on ad spend (i.e. I make $2.65 for every $1 spent).  Spending that much on Facebook ads profitably is NOT easy.  I lost a lot of money at first. It wasn’t until I started taking my “funnels” seriously that I was able to start turning things around.  The result is that all of my businesses have benefited from what I’ve learned during this journey.  In times like these, it’s more important than ever to apply this methodology to your own business. In this episode, I want to talk you through what I learned, how it applies to your studio, and what you can do to start unf*cking your marketing funnel. For full show notes, go to www.thesixfigurehomestudio.com/130 If you want to suggest a guest, an idea for the podcast, or you have some general feedback, then you can submit that via email to podcast@thesixfigurehomestudio.com
Right now struggling studio owners have two choices: Choice A: You can stick your head in the sand, complain about the end of the world, and wait around for months until this is all over and things can “get back to normal”.  Choice B: You can start to take action to turn things around by understanding that just because things are bad for some people (let’s be real, many people), doesn’t mean that you can’t get clients! Mark Eckert is kicking ass in the indie-pop world. In fact, he’s turning down more leads than ever because he’s set his business up to be virus-resistant from the start.  Listen now to find out how you can do the same for your business and survive the COVID crisis! In this episode you’ll discover: Why you should only take money from someone if you can help them How providing insight to your leads can boost your TOFU Why planning ahead for disaster could have saved many businesses Why Mark is turning down more leads than ever How qualifying leads saves time for your business How you can increase your conversion rate Why you need to have processes for your business How to get more time to focus on your strengths Why you shouldn’t treat your business like a paycheck For full show notes, go to www.thesixfigurehomestudio.com/129 If you want to suggest a guest, an idea for the podcast, or you have some general feedback, then you can submit that via email to podcast@thesixfigurehomestudio.com
I’ve seen businesses in similar niches, with similar resources at their disposal, and similar family lives who are in completely different places only 1 month into this quarantine. One is falling apart. They’ve given up on their business, their family life is in shambles, and they’re scrambling to figure out their next move. The other lost all of their upcoming projects, but they’ve decided to pivot their business to something they can still do remotely. Their family life, although stressful, is still healthy. They still have hope, and things are looking up. Why is there such a big difference between these people? It all comes down to mindset. This is the foundation of all healthy businesses, and it’s the key to surviving this crisis. Nothing else matters if your mindset is fucked. In this episode you’ll discover: Why you need to work on eliminating negative mindsets Which negative mindsets might be affecting you Why reacting negatively to someone else’s success is a sign of a bad mindset How playing the victim will stop you in your tracks Why holding grudges steals your time and energy How fear negatively affects your business What mental blocks the fixed mindset causes… And why they’re wrong Why if you aren’t growing, you’re dying How the scarcity mindset can negatively affect your outlook What an abundance mindset does to your creativity How you can find the silver lining of a bad situation How to turn weaknesses into strengths Why being unselfish boosts your business Why parables are easier to understand than technical books How serving others will create long-term success for you For full show notes, go to www.thesixfigurehomestudio.com/128 If you want to suggest a guest, an idea for the podcast, or you have some general feedback, then you can submit that via email to podcast@thesixfigurehomestudio.com
Now, more than ever, many studio owners have an abundance of free time on their hands. What you do with that free time is going to separate the winners from the losers when this is all over.  Which side do you want to be on? Listen now to learn 5 things you can work on today to make sure your studio is ready for the onslaught of customers tomorrow! For full show notes, go to www.thesixfigurehomestudio.com/127 If you want to suggest a guest, an idea for the podcast, or you have some general feedback, then you can submit that via email to podcast@thesixfigurehomestudio.com
The audio industry has been hit hard by the COVID-19 crisis. Studios around the world have had their bookings wiped out, and everyone’s scrambling to adapt.  So, what can we do to make it through this crisis and come out of it stronger than we were before? With no slowdown in sight for COVID-19, there is still a light at the end of the tunnel that we need to keep moving toward.  Listen now to find how you can adapt your business so that you make it through this crisis as strong as ever. In this episode you’ll discover: Why the near-worldwide business shutdown isn’t all bad for small businesses What you can do now to have a massive boost in business in the future Why understanding Maslow’s hierarchy of needs is more important now than ever before How being part of a community is key to making it through the crisis What opportunities COVID-19 presents for home studio owners How you can set up a remote recording studio Why owning a large commercial studio is the last thing you need right now Why the real estate market is about to crash (and what you can do about it) For full show notes, go to www.thesixfigurehomestudio.com/126 If you want to suggest a guest, an idea for the podcast, or you have some general feedback, then you can submit that via email to podcast@thesixfigurehomestudio.com
This virus isn’t going away soon. As things continue, reality becomes bleaker and bleaker. But it doesn’t have to mean the end of your business! Some businesses–like the one Joe Wadsworth has built–are becoming busier than ever because they had the right business model at the right time.  If you’re trying to build an audio business to a 100% online business model, Joe is who you want to emulate.  His business has over 30 audio engineers and producers on staff, and he’s in the process of hiring more simply because he can’t keep up with the amount of work coming in. Listen now to find out what sets Joe’s business apart from all the other recording studios who are struggling right now so you can make it through this crisis. In this episode you’ll discover: How you can set your business up to become virus-resistant Why being ahead of the curve in embracing new technology can help your business What The Online Recording Studio does to keep business flowing – and you could too When you should figure out how to get your business through this crisis How you can achieve growth even in difficult times What your process should be for determining new services How nurturing relationships will make sales effortless How to spread your business on social media successfully Why you shouldn’t buy tools just so you can be a “real business” What tools you could use to help your business (if you’re ready for them) For full show notes, go to www.thesixfigurehomestudio.com/125 If you want to suggest a guest, an idea for the podcast, or you have some general feedback, then you can submit that via email to podcast@thesixfigurehomestudio.com
We’re in the middle of an unprecedented time for both lives and businesses around the world.  The economy is melting down, people are out of work, anxiety is at an all-time high, and no one knows how long this is going to last. If your business has been negatively impacted, you have two choices at this point: Choice #1: Sit around and hope things change before you’re forced to shut down.  Choice #2: Pivot into something that still works in the current world.  The audio industry has always been one to change quickly due to advances in technology, however, this is the first time we’ve ever been forced to rapidly adapt due to a virus.  Fortunately, there are businesses that seem to be virus-resistant, if not virus-proof. You can create a business that will not only put food on the table for you and your family, but also let you continue working from home until the COVID chaos dies down. Listen now to find out how you can build a business that will let you survive the coming months without having an existential crisis. In this episode you’ll discover: How you can create a business that is virus-proof How Dee Kei got his first clients for Launchpod Media Why focusing on a blue ocean business let Dee Kei’s business grow incredibly quickly How providing a high-touch service allowed Launchpod to stand out from the rest How to get into the Apple New and Noteworthy section Why having systems and processes in place is vital for your business Why SEO is incredibly important for podcasts How podcast listeners are worth far more than email subscribers Why you need to get leads past their objections to turn them into clients Why having a business partner could be a viable option for you For full show notes, go to www.thesixfigurehomestudio.com/124 If you want to suggest a guest, an idea for the podcast, or you have some general feedback, then you can submit that via email to podcast@thesixfigurehomestudio.com
This isn’t a bullshit clickbait episode title. We ALL do these two things, and they’re potentially wrecking our businesses, personal lives, and relationships. This first step to recovery is understanding what these two things are. The second step is admitting that you do these things. Only then can you start the long road to quitting these time-wasting, frustrating, utterly fruitless, black holes of productivity and mental health. Listen now to find out what these two things are, how they affect your lives, and what you can do to stop. For full show notes, go to www.thesixfigurehomestudio.com/123 If you want to suggest a guest, an idea for the podcast, or you have some general feedback, then you can submit that via email to podcast@thesixfigurehomestudio.com
At a certain point, you’ll be working more than you’d like to while earning less than you think you’re worth. As a business owner, there’s no shortage of shit that needs to get done in your business.  Some of those tasks are your bread and butter–the things that only you can do. These are the things people hand over their hard-earned dollars for.  I’m sure you already know what those things are.  The rest of those tasks–the things that didn’t just come to mind– are things that are weighing your income down. So what do you do? In this episode, we’re going to explore the topic of FINALLY hiring someone for your business.  Listen now to find out how you can earn more per hour, increase your productive time, and start growing your business to new heights. In this episode you’ll discover: How hiring someone can help you earn more money per hour Why you need to understand peak, average, and minimum hourly earnings Why spending a small pile of money to earn a large pile of money is worth it How cleaning toilets is a waste of time for business owners Why the right candidate will be someone who intimidates you Why the outcome matters more than the instructions How hiring interns could negatively affect your business Why the best help comes from people who can tackle you What methods you can use to pay your assistant How the upsides and pitfalls of different payments can mold your relationship with an employee For full show notes, go to www.thesixfigurehomestudio.com/122 If you want to suggest a guest, an idea for the podcast, or you have some general feedback, then you can submit that via email to podcast@thesixfigurehomestudio.com
If you’re trying to “win” a customer, there are a few ways to convey pricing to them. You could go down the road butt-rock-Barry would and send a block of plain text in a boring, old fashioned email, which just includes the cost. Maybe you’ll get the sale, who knows? Or… You could create a high-class proposal to absolutely wow your potential client and greatly increase your chances of closing the deal. To make the proposal really work for you, there are six methods you can use to help along the way. Listen now to find out how you can create high-class proposals and drive your leads to become clients without spending an arm and a leg. In this episode you’ll discover: Why limiting your time with customers can create more demand for you How you can close more sales by setting a deadline Why giving can lead to receiving How you can create a high-class proposal to convert more leads into clients Why you should just be nice to people How showing consistency can boost your close rate Why starting small makes people more likely to accept big changes How social proof dictates who gets customers… and who doesn’t Why you need to collect photos when you ask for testimonials How you can make a sale just by being a likable person For full show notes, go to www.thesixfigurehomestudio.com/121 If you want to suggest a guest, an idea for the podcast, or you have some general feedback, then you can submit that via email to podcast@thesixfigurehomestudio.com
If you have questions about running your business, you aren’t alone. Even experts don’t know everything and strive to improve their knowledge and skills by constantly investing in their education. To answer some questions you might have, we’ve collected questions from the Group Coaching Calls asked within the Profitable Producer Course community and are presenting them here for you. We say it all the time, but this podcast is an advice buffet. That applies to this episode more than ever! Listen now and think about what applies to you so you can implement the things you should use, but don’t jump into doing anything that wouldn't be worth it for your specific business. In this episode, you’ll find the answers to... (4:24) When is it time to “niche down” and specialize? Can I offer both mixing AND mastering services and still make great money?  (8:15) Can I niche to mixing but work with ALL genres? (11:17) What do you think about spending $60/mo on Soundbetter.com? What about other marketing channels? (14:52) How do you block out your time each day? Do you do certain tasks at certain times of day to maximize efficiency?  (21:40) What’s the key to marketing to the RIGHT clients instead of just getting a lot of so so clients? (24:11) Where did you learn about personal finances and investments?  (29:45) How can I transition from hourly to project-based pricing and raise prices on smaller projects? (33:52) How should I come up with my ideal customer avatar? Should I survey them?  (37:48) How can I differentiate myself as a remote mixing engineer? (40:38) How can I rebuild my reputation after charging too little? I damaged my reputation by not charging enough, and now everyone expects low rates from me.  (42:35) How should you raise your prices? Slow and steady over time? Do you ever discount? (44:12) SEO vs Paid Advertising, Instagram VS Website, and what to think about website traffic and marketing funnels.  (49:27) Where should I be in my business before joining The Accountability Acceletaror Bootcamp? For full show notes, go to www.thesixfigurehomestudio.com/120 If you want to suggest a guest, an idea for the podcast, or you have some general feedback, then you can submit that via email to podcast@thesixfigurehomestudio.com
Whether it’s because of social anxiety, social awkwardness, or just plain stubbornness, audio engineers have a tendency to play the lone wolf. We’d rather sit in our dungeons and manipulate audio than actually speak to another human. What if I told you that being a social troglodyte isn’t the fastest, easiest, or most-effective way to move your business forward.  John Ruben is a fantastic example of what you can accomplish when you surround yourself with incredible team members every step of the way. Listen now to learn how rapper John Reuben went from rapping to running a team for one of the first YouTube networks and eventually selling the company to Disney. In this episode you’ll discover: How finding the right thing at the right time and innovating can lead to incredible growth Why you should collaborate with other people What opportunities the “lone wolf” attitude can destroy Why you shouldn’t compare your stress with someone else’s stress How the go-giver mindset helps grow your business What questions you should ask yourself when launching a new venture Why you should run a practical business How you can get ahead by having a DIY mindset but also accepting help when it’s offered For full show notes, go to www.thesixfigurehomestudio.com/119 If you want to suggest a guest, an idea for the podcast, or you have some general feedback, then you can submit that via email to podcast@thesixfigurehomestudio.com
It seems like you’re working every waking hour of every damn day, but your income hasn’t budged.  As a matter of fact, your income has been stagnant for the past 3 years.  What the hell do you do to fix this?  You obviously can’t work any more than you already are. Not, at least, without further sacrificing relationships with the important people in your life.  You could raise your rates, but you’re already charging more than some of the popular studios in your area, so you might lose out on business.  You could try to systemize, automate, or delegate work, but you don’t know where to even start with that.  Welcome to Jim Stewart’s life 12 months ago. He was in this position – trying to figure out what the hell he could do to get himself out of a three-year rut.  Listen now to find out how Jim doubled his income in 1 year.  In this episode you’ll discover: Why mastermind groups are vital for entrepreneurs How business coaching can help improve your career Why an A-level mix in one genre won’t necessarily cost the same as an A-level mix in a different genre How you can crunch the numbers on a price increase What you can do to give yourself an advantage over traditional studios while still having a live room Why a little embarrassment can be good for you How only working with local bands could doom your business Why you need to work with strangers to avoid an artificial cap on your business Why you shouldn’t give up if your studio needs to move For full show notes, go to www.thesixfigurehomestudio.com/118 If you want to suggest a guest, an idea for the podcast, or you have some general feedback, then you can submit that via email to podcast@thesixfigurehomestudio.com
Do you struggle with niching down and finding what you’re “made” to do? Maybe it’s just you being a stubborn engineer personality… Some of the most popular businesses in the world almost failed but because they were willing to pivot and focus on a new ideal customer they’ve become massive successes. Listen now to hear Chris Graham and Andy J. Pizza of Creative Pep Talk discuss finding what you’re born to do! In this episode you’ll discover: How strengths and weaknesses play into your business Why your business should be something that makes you a better person Why the advice to harvest rather than planting seeds is insane What Roadrunner (the cartoon) can teach us about business How some people manage to be serial entrepreneurs and what we can learn from them Why trying to imitate our heroes typically doesn’t lead to success but shedding that imitative personality does What disobeying Yoda can do to help you Why breaking rules is frequently associated with success How believing we’re “better than normal” can hurt our chances For full show notes, go to www.thesixfigurehomestudio.com/117 If you want to suggest a guest, an idea for the podcast, or you have some general feedback, then you can submit that via email to podcast@thesixfigurehomestudio.com
As an engineer in a small town, sometimes you just hit a wall… You’ve worked with everyone, and even with repeat clients, you can’t earn more money in your current situation. So what do you do?Move halfway across the country and start giving donuts to people working at music studios… You may just end up getting a Grammy nomination and working with Kanye West.Listen now to find out how you can follow in the footsteps of Jesse Ray! In this episode you’ll discover: How Jesse took advantage of an under-served niche to get his career going Why you might need to move halfway across the country to make your goals happen What Jesse did to land his first studio gig after moving to LA Why being able to take tough love was extremely helpful to Jesse’s progress Why you need to take your shot at opportunities at the right time How Jesse differentiates his offerings for his clients Why having the right motivations for your work is key For full show notes, go to www.thesixfigurehomestudio.com/116 If you want to suggest a guest, an idea for the podcast, or you have some general feedback, then you can submit that via email to podcast@thesixfigurehomestudio.com
Do you have problems talking to your clients? Do leads (potential clients) balk during negotiation, costing you the deal? By asking questions you can lead your clients and leads gently to the conclusion that you want them to find so they don’t get defensive or feel threatened. Asking questions also lets you solve their problems more easily because you know exactly what they’re trying to accomplish with their music. Listen now to find out how you can improve your business by asking the right questions! In this episode you’ll discover: How you can use the Socratic method to win more clients Why leading someone to the answer gently is a great tactic How Brian almost died on Yosemite Why you should want to get a win for your client first, and then a win for yourself What questions you could ask your potential clients to make them customers How asking questions might increase the project value Why you might be surprised with the answers you get Why being honest and candid can lead to better customer interactions How finding your clients’ core desires can improve your business massively For full show notes, go to www.thesixfigurehomestudio.com/115 If you want to suggest a guest, an idea for the podcast, or you have some general feedback, then you can submit that via email to podcast@thesixfigurehomestudio.com
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Comments (9)

A C I Muzik

very good information

Aug 13th
Reply (2)

Chelsea Collins

awesome podcast! I'm listening in hopes of helping my fiancee with his home studio!

Jul 6th
Reply

Francesco Martelli

Landed from Episode 1 to 20 in 1 month! Learning so much with your podcast. Listening daily💪

Jun 2nd
Reply

Francesco Martelli

Very valuable🌎

May 8th
Reply

Tommy Gunz

Some of this is good, but some is a little far fetched.

Jan 30th
Reply

Rob R

awesome podcast! please, please, please keep going. My new addiction I didn't know I needed.

Nov 21st
Reply (1)
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