Discover6 Figure Home Studio: A Music Business Podcast
6 Figure Home Studio: A Music Business Podcast

6 Figure Home Studio: A Music Business Podcast

Author: Brian Hood and Chris Graham

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Do you have a passion for producing, recording, mixing, or mastering music? Do you want to quit your day job so you can focus on your studio full time? Most us are simply musicians who fell into this because of our passion for creating art in the form of better music, better mixes, and better recordings. Very few of us went to business school, have any sort of formal business training, or have experience running businesses in the past. Throughout The Six Figure Home Studio Podcast, Brian Hood and Chris Graham will help you learn what actually matters in this confusing world of business. Don't let the “business stuff” hold you back from running a successful home recording studio.
150 Episodes
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If you’ve been listening to The Six Figure Home Studio Podcast lately, you’ve probably heard that we’re about to make a major change.  Listen now to hear all the details about what’s happening to The Six Figure Home Studio Podcast and what you can expect from us in the future!
In 2000, the CEO of Netflix tried to convince Blockbuster to buy Netflix for $50 Million and they were laughed out of the room.  Now Netflix is worth $210 Billion and the last remaining Blockbuster store for $4/night on Airbnb.  The recording industry has made the same mistake as Blockbuster, and it’s the main reason so many studios have been shuttered in the past decade.  Listen now to learn more about staying on your toes and recognizing when you need to pivot to keep your business afloat!
You always hear us preaching about “finding a niche to dominate”, but you just can’t seem to get traction anywhere. Why do some people naturally find a niche while others are stuck in a perpetual state of being a generalist? In this episode, we dig into 6 common mistakes that hold people back from dominating their niche.
“HUSTLE OR DIE”.  That’s the message you hear from so many business gurus.  Your to-do list seems to grow exponentially the more education you consume.  It can be overwhelming, exhausting, and ultimately send you down the path of burnout. Instead of trying to do everything, you can simply focus on the minimum amount of work for that thing to be effective (i.e. no longer a bottleneck in your business). When your brain makes this switch, everything in your business gets so much easier.
In our latest poll, more than 65% of studios have seen their incomes decline due to the pandemic. Instead of diving into the obvious reasons why studios are struggling, we thought it would be more beneficial to interview someone who’s having their best year ever. How have they set themselves up for success in 2020 while other studios are struggling? Listen now to learn how Jake has built his business from the ground up to not only survive, but thrive in this post-pandemic world.
This episode is for anyone feeling hopeless, aimless, and discouraged. Sometimes a simple pep talk from your friends and some practical steps can be all it takes to get yourself out of a funk.  Instead of feeling sorry for yourself and giving into the victim mentality, it’s time to step up and take charge of your life… despite the crazy shit going on in the world.
One of the biggest keys to a successful freelance career has always been building relationships. The problem is that most audio engineers tend to be cave-dwelling troglodytes who go days without direct contact to sunlight. This problem has only gotten worse now that social distancing is the new normal. How can we build relationships if we can’t be around clients and friends?  The good news is there are ways to build and maintain relationships with your ideal clients without leaving your audio cave
Last week we talked about essentials for your marketing plan. I mentioned eight things many people skip – before they complain that their efforts failed. Today you’ll learn about the 2nd half of my 20-point marketing plan, but you should only listen to this episode after you listened to the first part, episode 142: The Ultimate Guide To Creating Your Marketing Plan: Part 1 Listen now to learn more about growing your business by harnessing the power of friends, family, and yes, even cold marketi
When I talk to most people about their marketing plan, I hear stuff like this constantly... “I’m going to focus on networking as much as possible.” “I’m going to start reaching out to musicians on Instagram.” “I’m launching a podcast.” The majority of people who tell me these things come back to me with nothing to show for it.  There’s a LOT more that goes into a successful marketing plan. This episode is my attempt to give you a full look into what goes into a top-down appro
I’ve lost track of how many times I’ve seen threads in forums and groups devolve into chaos over one topic: free work. Some say you should always do free work. Others say you should never work without pay. The reality is, free work has no absolutes to it. Sometimes it’s a benefit for your business, while at other times it’s a detriment. The key is learning how to recognize when doing free work is good and when it isn’t. Listen now to learn how free work could fit into your audio bus
With unprecedented amounts of businesses shutting down worldwide, it’s time for us to talk about business basics. For a business to make it through tough times, they have to have to understand cash flow. Failing to understand why this is important, or how to have a positive cash flow, will result in an unstable business. Listen now to find out how you can adjust your business practices to ensure you have a positive cash flow to keep your heads above water in 2020 and beyond!
“What should I name my studio? Should it be my personal name or should I pick another name?” People ask me questions like this at least twice per month I’ve answered it dozens of times on group coaching calls inside The Profitable Producer Course, and this episode is my attempt at never having to answer this question again.  I have four requirements for naming any business. As long as you follow these rules, you’ll be good to go.
Too many audio engineers start off by offering cheap services and are then shocked when their clients leave as they raise prices. Others are so inundated with work that they can’t keep up but are unable to outsource what they need to keep the business running smoothly. Do either of those sound like you? Listen now to learn how to ensure that your business is on the correct track so you don’t have to do mixes for $50 a pop, or deal with headache clients because they’re your only high-paying cl
Think fast: Can you tell me what your business provides in 20 seconds or less without fumbling your words or pausing to think? If not, how do you think you come across to the person you just met if you can’t clearly articulate what it is that you do? You have to be able to help your client see how you are the bridge between where they are now and where they want to be.  Listen now to learn how you can DeFuck your marketing and finally get clients to understand the value you bring to their lives.
Online mixing is a red ocean. Thousands of studio owners are now trying to compete for the same pool of clients online, and only the strongest survive.  By creating a business that operates in a blue ocean, you can worry more about providing an amazing experience and less about how to “market” your way to success.  Listen now to find out how you can harness the power of The Motown Model to grow your business in a blue ocean market!
Every single industry sees the cycle of Life, Death, and Rebirth. Ours is no exception. We’ve been in a cycle of death since 2008, and have slowly been shifting to the cycle of Rebirth in the form of home studios. COVID has sped up the inevitable end of the old-school recording industry, and business will never look the same again. Listen now to hear our discussion about Life, Death, and Rebirth in our recording industry, and how to make sure you’re still around to be a part of the next cycle
If you’re constantly struggling to find more clients, there’s more to marketing your studio than simply “getting the word out” about your business. Do your leads know you? Do they trust you? Do they like you? If not, this is a major problem that you need to solve. Listen now to find out how you can use go-giver marketing to jumpstart a relationship with fresh leads to help grow your business!
Mastering is a dark art that the average person has no idea how to comprehend.  Because of this, it can be a struggle to build a thriving, steady, sustainable mastering business.  How do you stand out from the crowd as things get more and more crowded? How do you get clients to give you a chance?  How can you get your first handful of clients? Listen now to learn from how Chris Graham grew his mastering studio to six figures.
You have a solid website, a badass portfolio, and people are starting to show more and more interest in hiring you.  Now you need to turn those leads into clients. If you want to start closing sales like a badass, make sure you have five key systems in place to make this easier… even if you suck at “selling yourself”.  Listen now to learn what these systems are and how you can implement them to give your business the boost it needs!
Whether you’re relying on word-of-mouth, cold outreach, organic social media, or paid advertising, the way you set up your Instagram profile can make or break your efforts.  That’s why this week we brought on Brandon Brown of Media Whisper to share his expertise about all things Instagram.  Listen now to find out how to set up a social media presence that helps you pre-sell clients before they’ve even contacted you.
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Comments (9)

A C I Muzik

very good information

Aug 13th
Reply (2)

Chelsea Collins

awesome podcast! I'm listening in hopes of helping my fiancee with his home studio!

Jul 6th
Reply

Francesco Martelli

Landed from Episode 1 to 20 in 1 month! Learning so much with your podcast. Listening daily💪

Jun 2nd
Reply

Francesco Martelli

Very valuable🌎

May 8th
Reply

Tommy Gunz

Some of this is good, but some is a little far fetched.

Jan 30th
Reply

Rob R

awesome podcast! please, please, please keep going. My new addiction I didn't know I needed.

Nov 21st
Reply (1)
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