The Hairstylist Rising Podcast

🌸Learn more about Beauty Biz Brand Academy🌸The ultimate branding & marketing accelerator for beauty entrepreneurs.   In today’s episode, I’m going to share a masterclass I taught all about how to build your brand & elevate your beauty biz in 2023. Every hairstylist, esthetician, salon owner & beauty biz owner needs to listen to this. After this class you'll understand: The biggest mistakes beauty pros are making in terms of building their brands How to ditch stressing about "beating the algorithm" forever and rise above the noise when marketing on social media What today’s most trusted & profitable brands are based on (and how to translate it for your beauty business) 🌸Join Beauty Biz Brand Academy🌸 Want more FREE education? 🌸Get instant access to my FREE masterclass “Building An Aligned Clientele As A Hairstylist”🌸 Mentioned in this episode:Escape To Elevate RetreatsLearn more and apply for Escape To Elevate - www.escapetoelevate.com

Today’s episode is special because my guest today is a stylist who has accomplished so many incredible things in the few short years she’s been a part of the beauty industry… and she’s also a BBB alumni, so extra close to my heart.   Carli Burton had to overcome some major challenges ( Workplace discrimination & a worldwide shutdown to name a couple) to get where she is today and she’s sharing about her journey to inspire you to find your purpose during difficult times and keep going.   We’re also talking about how getting clarity on her brand enabled Carli to open, grow and then MOVE a salon suite successfully during her first 3 years in the industry.   No matter where in your journey as a hairstylist or beauty pro you are, you definitely want to tune into this episode.Mentioned in this episode:Escape To Elevate RetreatsLearn more and apply for Escape To Elevate - www.escapetoelevate.com

Grab CRACK THE CODE TRIAL REELS at a discountIn this episode I'm catching up with Rebecca Taylor about the Instagram feature she used to bring in 10,000 new followers without spending a cent on ads, trial reels. Rebecca walks through exactly how she uses this often overlooked tool to build an entirely new audience, the mindset behind treating trial reels as a place to experiment, and the systems she has in place to turn brand new followers into people who know, like, and trust her fast.→ What trial reels actually are and why they are different from posting to your main feed → How many trial reels a day is the sweet spot before Instagram starts flagging your account → The formats that perform best, including why Rebecca sticks to text on screen b-roll videos → How to write anchor content that attracts the right audience and repels the wrong one → The exact DM script Rebecca uses to turn new followers into real connections → Why testing content in trial reels before running ads can save you hundreds of dollars a month → How to use trial reels for client attraction if you are still behind the chair → Rebecca's take on captions for trial reels, spoiler, she does not overthink them → Inside her course, Crack the Code Trial Reels, and what is covered in each moduleIf you want to go even deeper into Rebecca's trial reel strategy, she is giving Hairstylist Rising listeners 20% off her Crack the Code Trial Reels course with the code JODIE20. You can find her on Instagram at Rebecca Taylor Hair or head to rebeccataylorhair.com to grab the course and connect with her directly.Mentioned in this episode:Escape To Elevate RetreatsLearn more and apply for Escape To Elevate - www.escapetoelevate.com

Listen to The Modern Hairstylist PodcastConnect with Hunter on Instagram at @hairbyhuntyClients expect a personalized experience today, and most hairstylists assume that means more manual work, more back and forth, more time spent trying to make every client feel special one by one. In this episode, Hunter Donia breaks down how he builds automations and systems that make the client experience feel deeply personal without having to manually create that experience every single time. We talk about what a trigger is and why it's the foundation of any personalized system, why a digital consultation form gives you more real personalization than almost anything else in your business, and why so many stylists confuse control with personalization when the two aren't actually connected.→ Why personalization requires a trigger, and what that actually means in practice→ How a digital consultation form collects the exact information you need to personalize the client experience→ Why checkout information alone can never give you a truly personalized result→ How to build a system where a client's own input shapes what happens next for them→ Why online booking doesn't take away the personal touch, and how to keep it while still setting boundaries→ How giving clients a booking link for their specific service creates a more personalized, more convenient experience→ Why learning new tech feels uncomfortable at first, the same way learning a new technique behind the chair does→ How AI is opening up new ways to personalize the backend of your business right now→ Why the digital consultation form is the single best place to start if you want to personalize your client experience in 2026Mentioned in this episode:Escape To Elevate RetreatsLearn more and apply for Escape To Elevate - www.escapetoelevate.com

Links mentioned in this episodeDigital Salon Retail free seminar, digitalsalonretail.comSought After Educator Accelerator waitlist, jodiebrown.ca/saeFollow Jodie on Instagram, @itsjodiebrownIf you have ever felt the guilt of being bad at retail behind the chair, this episode is going to change the way you think about selling forever. Victoria Domizet spent over a decade as a hair educator before she stumbled into affiliate marketing during a Melbourne lockdown, and what started as a forty five dollar surprise turned into a full business teaching stylists how to get paid for the recommendations they are already making every single day. This conversation covers how to set this up in your chair, on your phone, and across your social media, without ever needing to be an influencer or carry a dollar of stock.→ How Victoria made her first affiliate sale from her couch during lockdown and had no idea what had happened→ Why traditional salon retail no longer works for the seventy percent of hairstylists who are now independent→ How to use a QR code at your station so clients can shop the exact product you are using on them→ Why tagging a brand in your content sends your traffic straight to them instead of back to you→ The simple phrase you can start using today to turn a product mention into a sale for yourself→ How to use comment to DM automation to send affiliate links without any extra work→ Why you do not need thousands of followers or perfect content to start making sales→ Where to find affiliate programs based on where you live, and what to do if one does not exist yet→ How TikTok Shop and Instagram Shop are about to change the way stylists get paid for content→ Why retail recommendations from you as the professional build trust and keep clients coming back→ How to think about client shopping behavior between appointments, not just the eighteen minutes they are in your chairThis episode is such a good reminder that the way people shop has changed for good, and the stylists who meet their clients where they already are will be the ones who benefit the most. If you want to start building income streams like this one for yourself, from your content, your expertise, and the trust you have already built with your audience, get on the waitlist for the Sought After Educator Accelerator at jodiebrown.ca/sae.Mentioned in this episode:Escape To Elevate RetreatsLearn more and apply for Escape To Elevate - www.escapetoelevate.com