Meet Alice Kapitein, an educator and bridal stylist (and one of my incredible former clients) known for clean, polished hair that photographs beautifully and lasts all day. We cover technique, client experience, and the backend pieces that make a bridal business feel effortless for both you and your brides.

→ Clean and polished styling fundamentals that prevent frizz at every step

→ The product layering Alice uses from prep to pinning

→ Why ninety percent of her brides wear extensions and how that changes hold

→ Trial process that reduces opinions and increases clarity

→ What to send brides before the trial so the day runs smoothly

→ On-location prep instructions that save time

→ Booking systems that keep everything organized in one place

→ Content and captions that build trust on instagram

→ 2025 bridal hair trends brides are requesting now

What we cover

• Alice’s path from office job to full bridal book and educator
• Choosing a clear niche and why it made marketing easier
• How consistent posting plus specific captions created demand
• Building trust with before and afters for thin, thick, and curly hair
• Extensions as a standard for loose styles and glam waves
• Trial structure, boundaries, and clear expectations
• On-site workflow, prep from the night before, and using a crimper for grip
• Keeping buns modern and small with padding and ponytail strategy
• Business tools: using a dedicated bridal booking system for contracts, emails, and portals
• Trends for 2025: soft glossy glam waves, smooth half-up twists, tight modern buns

Tactical takeaways

→ Smooth as you go: liquid hairspray, spray wax, comb or fork at each phase

→ Layer products lightly and consistently instead of fixing frizz at the end

→ For very heavy hair, anchor a center ponytail first, then build clean structure

→ Include extensions for longevity on loose styles and waves

→ Send a trial guide that covers hair prep, guests, timing, and limits

→ Recommend brides come alone to the trial to avoid too many opinions

→ Use a client portal to centralize contracts, timelines, and inspo photos

→ Write captions that teach and build trust, not just pretty photos

Connect with Alice

Instagram: https://www.instagram.com/alicekapitein_hairstyling/

Education and online academy: see the link in her bio