How to Maximize Your Income Behind the Chair - Retail, Marketing & Multiple Income Streams for Hairstylists
Description
In this episode of the Hairstylist Rising podcast, Ambrosia Carey, a veteran hairstylist, and salon owner with over 25 years of experience, shares her journey in the beauty industry. Ambrosia discusses the importance of marketing, branding, and sustainability for modern hairstylists and salon owners. She emphasizes the critical role of understanding data in making informed business decisions and suggests integrating additional revenue streams such as retail, affiliate links, and subscription boxes. Ambrosia also highlights the importance of consistency, routine, and building trust with clients to foster a sustainable business. Tune in for actionable advice on maximizing income, managing time efficiently, and creating a thriving, multi-faceted beauty business.
00:00 Welcome and Introductions
00:36 Ambrosia's Journey in the Beauty Industry
02:47 Marketing Insights for Modern Hairstylists
07:59 Building a Sustainable Beauty Business
10:55 Maximizing Profitability and Time Management
21:55 Retail Strategies and Client Retention
24:20 Monthly Team Meetings and Product Discussions
24:51 Introducing New Products Through Independent Stylists
25:46 Affiliate Links and Salon Profitability
26:58 Maximizing Retail Sales in Limited Spaces
29:46 Leveraging Influencer Marketing for Hero Products
31:56 Building Trust and Client Relationships
36:39 Sustainable Practices and Consistency
37:47 Creative Routines and Time Management
44:55 Final Thoughts and Resources
United States
