The Sustainable Hair Stylist Podcast

Welcome to Marketing Tip for Hairstylists Friday! In today’s episode, we’re diving into why every hairstylist should create a Black Friday offer — and how it can boost your bookings, revenue, and brand visibility this season. Whether you’re looking to attract new clients, reward your loyal ones, or fill those awkward gaps in your schedule, this episode will inspire you to take action and make the most of this powerful sales moment. At the end of the episode, I’ll also share two follow-up podcast episodes to help you create irresistible Black Friday offers — one for new clients and one for your existing clientele.   💡 What You’ll Learn Here are the 10 reasons why you should have a Black Friday offer as a hairstylist: Attract new clients – Give people the incentive to finally say yes and sit in your chair. Boost your revenue – Turn slow months like November and January into income opportunities. Fill those awkward schedule gaps – Use offers to fill your quiet times (like that Tuesday morning). Increase client retention – Keep your favorite clients coming back more often. Enhance brand awareness – Remind people you exist and keep your salon top of mind. Clear old inventory – Move products collecting dust off your retail shelves. Reward loyal clients – Create exclusive offers to show appreciation and strengthen relationships. Encourage pre-booking – Motivate clients to book ahead and secure your schedule. Stand out from your competition – Partner with local businesses and create something unique. Test new services or packages – Try new treatments or methods and see what your clients love most.

Show Notes: Overcoming Social Media Struggles as a Hairstylist Welcome back to The Sustainable Hairstylist Podcast! I'm your host, Ann-Marie Christell, a business and marketing coach with over 20 years of experience behind the chair.I'm dedicated to helping hairstylists build profitable, sustainable businesses without feeling overwhelmed or burning out. In today's episode, I'm sharing my personal journey and real experiences with social media—the good, the bad, and the ugly.If you've ever felt overwhelmed, frustrated, or unsure about using social media effectively to grow your clientele, you're not alone, and this episode is just for you! Here's what we cover: 1. My Personal Social Media Journey How social media helped me build a thriving salon business. My experiences dealing with negative comments and hate online. Understanding that social media can be both rewarding and challenging. 2. Common Mindset Blocks and How to Overcome Them "Social Media is Too Hard": Identifying exactly what feels challenging (content creation, captions, ideas). Creating a simple step-by-step process to tackle each issue. "I Don’t Understand Social Media": Why you don’t need to know every trend. Focus on your dream client, what they need to hear, and how to authentically communicate your unique strengths. "It Works for Everyone Else, But Not Me": Embracing your uniqueness as your greatest asset. Learn how authenticity attracts ideal clients. "You Can’t Get Clients from Social Media": How I’ve personally attracted international clients via social media and how you can too. 3. Shifting Your Social Media Mindset How your beliefs about social media directly influence your success. Using positive affirmations to change your relationship with social media. Prioritizing progress over perfection. Creating consistent posting habits to boost engagement and reach. 4. Practical Tips to Simplify Your Social Media Strategy Content Batching: How dedicating specific days for content creation reduces stress and increases effectiveness. Analyzing Performance: How to identify what's working and replicate your successful content. Authenticity: Why being real and relatable builds trust and genuine connections. 5. Overcoming Common Excuses Taking Photos & Videos: Practical tips for capturing better content, including lighting and backdrops. "It's Too Late to Start": Why it's never too late—I share my new journey offering bridal hairstyling in Provence as proof. Growing Clientele from Social Media: Real-life examples and strategies that prove social media can significantly grow your clientele. 6. Actionable Next Steps & Resources Join my upcoming content creation class in my membership for just $1 for 30 days. Download my free ChatGPT prompts to simplify writing captions. Connect with me directly on Instagram (sereneflow_) or via email for personalized support. Key Takeaways: Social media is your digital storefront—essential for attracting and connecting with dream clients. Authenticity and consistency are more important than perfection. Mindset shifts can transform your social media strategy from stressful to enjoyable and effective. Resources Mentioned: Join My Membership for Just $1 (Limited Time Offer) Download My Free ChatGPT Caption Prompt Thank you for tuning in!If this episode resonated with you, please leave a review and share it with other hairstylists who might benefit from this. Sending you lots of love, Ann-Marie Christell

In this powerful episode, Ann Marie Christell, hairstylist turned coach with over 20 years of experience, dives deep into one of the biggest challenges behind the chair—handling scheduling and last-minute cancellations with grace and professionalism. If you're a hairstylist who’s tired of being ghosted, rescheduled last minute, or drained by back-and-forth communication, this episode is for you. Ann Marie shares how to set strong boundaries, build smart systems, and protect your energy and time—all while maintaining a calm, empowered mindset. 💡 What You’ll Learn in This Episode: Why last-minute cancellations happen and how to emotionally detach from them The power of systems: Online booking, deposit requirements, and automated reminders How to create and communicate clear cancellation and rescheduling policies Why video consultations and deposits build commitment and screen the right clients How to gracefully handle chronic reschedulers and no-shows Mindset tips for staying calm and confident when appointments fall through What to do instead when a gap opens in your calendar (hint: it’s a chance to grow your business!) Why your website—not social media—should be the go-to for your policies How to reframe frustrating situations into learning opportunities 🛠️ Tools & Systems Mentioned: Online booking calendar with deposits & automation Automated email & text message sequences Pre-recorded video content to explain policies and salon etiquette Client screening systems via paid video consultations Templates for handling cancellations and rescheduling conversations 🌿 Ann Marie’s Key Takeaways: You are in charge of your business. Clear boundaries = less stress. Clients respect structure. Don’t be afraid to create and enforce your policies. Every cancellation is a chance to refine your systems and improve your client experience. Staying calm and kind—yet firm—protects both your peace and professionalism. Don’t just react—plan. Build systems that run smoothly without emotional overload. 💌 Resources & Links: 💻 Join the Serene Flow Marketing Club – Only $1 for the first 30 days! Weekly coaching calls, content strategies, systems templates, and a supportive community. 👉 https://www.serene-flow.com/offers/FQ64naYL  🎧 Related Episode: [What to Do During Slow Times in Your Salon]https://www.serene-flow.com/podcasts/the-sustainable-hair-stylist-podcast/episodes/2148672406  📥 Get in Touch: ✉️ Email: contact@serenen-flow.com 📸 Instagram: https://www.instagram.com/sereneflow_  🙌 Support the Show: If you enjoyed this episode, it would mean the world if you: 💬 Left a review on Spotify or Apple Podcasts 📺 Gave a thumbs up and subscribed on YouTube 📨 Shared it with a fellow hairstylist who needs to hear this message! 💖 Final Words from Ann Marie: “You are running a business—you don’t need to take everything personally. Create systems, stick to your policies, and trust that the right clients will show up for you.”

In this episode of The Sustainable Hairstylist Podcast, we're diving into what hairstylists can do on Instagram in 2025 to not only grow their accounts but also attract the right clients to their chairs. Ann Marie shares strategies, insights, and personal stories from her years of experience using Instagram as a marketing tool. Whether you're looking to convert followers into loyal clients or navigate the platform's shift to video content, this episode is packed with actionable advice to elevate your Instagram game. What You'll Learn in This Episode: The Evolution of Instagram: Why Instagram is now a video-first platform and how this shift impacts hairstylists. The importance of adapting to changes and leveraging video content to reach more people. How to Showcase Your Work Effectively: Tips for creating "moving pictures" with video to display your hairstyling skills. The power of before-and-after transformations and how to make them resonate with potential clients. Building Trust Through Consistency: Why posting regularly builds credibility and positions you as an authority. How to create a content library using both photos and videos of your work. Engaging with Your Audience: The importance of calls to action in every post and how to start meaningful conversations with your followers. Why recording videos where you talk directly to the camera can help build connections. Practical Tips for Growing Your Business with Instagram: How to create personalized welcome messages for new followers to foster engagement. Strategies to connect with followers on a deeper level without sharing every aspect of your personal life. Pro Tips from Ann Marie: Video is King: Focus on creating slow-moving, high-quality videos that showcase your work in a professional and visually appealing way. Be Consistent: Post frequently to build trust and establish yourself as a sought-after hairstylist. Highlight Transformations: Always include a before-and-after to help potential clients see what's possible with their hair. Engage with Questions: End every caption with a question to invite interaction and start conversations. Send Welcome Messages: Create a template to personally welcome new followers and ask them about their hair needs. Special Offers and Resources: Free B-Roll Guide: Learn how to create 75 pieces of content from one hair model! Download Ann Marie’s free guide to maximize your content creation. https://www.serene-flow.com/brool  Exclusive Membership Trial: Join the Streaming Flow Marketing Club for just $1 for 30 days and access live classes, including a March workshop on creating one month of content from a single hair model. https://www.serene-flow.com/offers/FQ64naYL  Connect with Ann Marie: Instagram: https://www.instagram.com/sereneflow_ Membership Link:https://www.serene-flow.com/offers/FQ64naYL   Free Guide:https://www.serene-flow.com/brool   Final Words:Remember, Instagram success in 2025 is about creating authentic connections, showcasing your unique skills, and adapting to the platform’s trends. Whether you’re just starting out or looking to take your Instagram marketing to the next level, these strategies will help you grow and attract your dream clients. Tune in, take notes, and start implementing these tips today!

How Clean Beauty Can Transform Your Salon Marketing with Jacqueline Rodriguez   In this episode of The Sustainable Hairstylist Podcast , I sit down with Jacqueline Rodriguez, owner of a holistic salon in Virginia and founder of the Holistic Salon Academy. Together, we dive into the importance of clean beauty, sustainable practices, and how making these changes can positively impact both your health and your business. Jacqueline shares her personal journey, from discovering the harmful effects of traditional salon products to building a thriving business centered around clean, sustainable, and holistic practices. We discuss the health challenges hairstylists face, the growing demand for clean beauty from clients, and how embracing these values can set your salon apart in today’s competitive market. We also touch on the business side of things—breaking down misconceptions about profitability, aligning your messaging with your values, and how understanding your numbers can transform your confidence as a salon owner. This episode is packed with inspiration and actionable tips, whether you're considering a shift to clean beauty or simply looking for new ways to connect with your ideal clients. What You’ll Learn in This Episode: Jacqueline’s journey to clean beauty and holistic practices in her salon. The health impact of traditional salon chemicals and how clean beauty can help. Tips for transitioning to cleaner products and sustainable practices. Why aligning your values with your messaging attracts the right clients and team members. How understanding your business numbers leads to greater confidence and profit. The importance of rewiring limiting beliefs and embracing structure in your business. Resources & Mentions: Connect with Jacqueline on instagram: https://www.instagram.com/cleanbeautybizcoach/  Jacquelines Holistic Salon Academy: https://www.cleanbeautybiz.com/holistic-salon-academy    Stay Connected: If you enjoyed this episode, don’t forget to subscribe, leave a review, and share it with a friend. Follow me on https://www.instagram.com/sereneflow_  for more tips on marketing and wellness for hairstylists!

In this episode of The Sustainable Hairstylist Podcast, I have Heidi Reppard as a guest we dive into strategies for hairstylists to build their clientele and leverage social media effectively. We discuss innovative ways to attract clients, the importance of consistency on social media, and how hairstylists can monetize their online presence using Amazon's affiliate and influencer programs. Key Topics Discussed: Building Your Clientele: The power of social media and hashtags in attracting the right clients. Engaging with local businesses and communities to increase visibility. The importance of putting yourself out there both online and in person. Social Media as a Marketing Tool: Why hairstylists should treat social media as an essential business tool. The importance of scheduling content creation to stay consistent. Finding the balance between social media and personal life. Effective Social Media Strategies: Posting consistently and understanding your target audience. Using strong hooks to capture attention in posts and videos. Differentiating between content aimed at attracting clients versus educating hairstylists. Monetizing Social Media with Amazon: How hairstylists can use Amazon’s Associates and Influencer programs. The potential earnings from sharing product links and storefronts. The importance of automation and leveraging viral content. How Amazon commissions work, including earning from unrelated purchases. Top Tips for Success: Engage with local businesses on social media to expand your reach. Schedule dedicated time for social media marketing to avoid burnout. Create engaging content with strong hooks to attract your ideal audience. Leverage Amazon affiliate and influencer programs for passive income. Monetize your social media efforts by sharing valuable recommendations. Connect with Heidi: Instagram: https://www.instagram.com/beautyandabeatz/  Find Heidi’s Amazon Influencer Academy and other digital products: https://stan.store/beautyandabeatz?fbclid=PAZXh0bgNhZW0CMTEAAabIMsSfZgSOaviPhiQ1yp4q37tePvYSX2ggQHlXY832wT-OvmynYePiKpo_aem_KgJp-Wcagkwe-H7yK7kANQ  Learn more about Amazon’s Associates & Influencer programs:  https://stan.store/beautyandabeatz/p/start-making-money-doing-reviews-from-your-home  Connect with Us: Follow me on Instagram: https://www.instagram.com/sereneflow_  Join our community of hairstylists growing their business with marketing & social media! If you loved this episode, don’t forget to subscribe and leave a review! Your support helps us bring more valuable content to help hairstylists thrive in business!

In this episode of The Sustainable Hairstylist Podcast, Ann Marie Christell shares insights into creating an unforgettable client experience that will set you apart as a hairstylist. Learn how to build strong, authentic relationships with your clients, why personalized care matters, and how small gestures can leave a lasting impact. In today’s episode, we’re diving into the heart of what makes hairstylists truly stand out: their client relationships. Building trust, creating memorable experiences, and ensuring each client feels special are not just nice-to-haves—they are essential to long-term success. Here’s what you’ll learn in this episode: Key Takeaways Why Client Relationships Are Foundational Your business depends on your connection with your clients. Without strong, trusting relationships, client retention becomes a challenge. Discover how a client’s experience begins long before they walk into your salon and why first impressions set the tone for everything. How to Make Clients Feel Seen and Heard Learn the importance of starting every appointment with a personal check-in. Whether it’s a quick chat about their day or their hair needs, showing that you care creates trust. Face-to-face consultations (instead of speaking through the mirror) can help build a deeper connection. Practical Tips to Elevate Your Client Experience Customize your services to meet individual client needs. From offering quiet, no-chat appointments to digital detox services, tailoring your approach can make all the difference. Keep detailed notes about your clients—whether it’s their hair history, personal milestones, or preferences. Referencing these details during appointments shows you’re paying attention. Celebrate Your Clients Go the extra mile by celebrating client milestones like birthdays, promotions, or big life changes. Something as simple as a special treatment or personalized text can leave a lasting impression. Crafting Relaxing, Memorable Experiences In today’s fast-paced, digital world, offering a relaxing, stress-free environment can be a game changer. Learn why creating calming, personalized experiences will help your clients leave your salon feeling refreshed and valued. The Power of Follow-Up Build stronger relationships by following up after an appointment. Check in on how they’re enjoying their new style or how products are working for them. This simple act shows you care about their experience beyond the salon chair. Leveraging Social Media and Technology Use videos and tutorials to demonstrate styling techniques. Not only will this empower your clients, but it also showcases your expertise to your social media followers. Highlight the transformations you create, both physically and emotionally, to attract future clients. Authenticity as Your Superpower Clients value authenticity. Be open, honest, and real with your clients about who you are. By being true to yourself, you’ll foster deeper connections and build a loyal clientele. The Role of Sustainable Practices From how you structure your services to how you communicate with clients, sustainable practices benefit both your business and your clients. Learn ways to incorporate slow-living principles into your workflow. Action Steps for This Week Start your next appointment with a meaningful conversation to make your client feel seen. Brainstorm one way to customize your services, like offering quiet appointments or sending personalized thank-you notes. Follow up with one client this week to check on how they’re enjoying their hairstyle or products. Final Thoughts Building and nurturing client relationships is the cornerstone of a successful hairstyling business. By focusing on connection, trust, and personalized service, you’ll not only stand out but also create a loyal client base that loves coming back to you. Thank you for tuning in to today’s episode of The Sustainable Hairstylist Podcast! If you found this episode valuable, please share it with your hairstylist friends and leave a review. Don’t forget to follow me on social media for more tips and inspiration. Let’s grow sustainable and soulful businesses together—one client at a time! Connect with Ann Marie:Website: https://www.serene-flow.com/ Instagram: https://www.instagram.com/sereneflow_ Email: contact@serene-flow.com Tune in and discover how to create meaningful connections that keep hair clients coming back!

In today’s episode ofThe Sustainable Hairstylist Podcast, we dive into one of the most important aspects of social media for hairstylists: turning your Instagram followers into paying clients. Learn actionable strategies to build authentic connections, create meaningful conversations, and move potential clients into your salon chair. Whether you’re new to this or looking for ways to refine your approach, this episode has you covered! What You’ll Learn in This Episode: The importance of engaging with your followers daily to build trust and community. How to create a personalized welcome message that invites conversation. Why you should avoid pushing sales too soon and focus on connection first. Tips for crafting captions that encourage followers to interact with you. The benefits of offering virtual consultations to make clients feel comfortable before their first visit. Key Takeaways: Engagement is Key: Spend time every day liking, commenting, and sharing on Instagram to show you’re active and build relationships with followers. Craft a Welcoming Message: Create a personalized DM for new followers, introducing yourself, your salon, and your specialty. End with an open-ended question to spark conversation. Focus on Connection Before Selling: Avoid sending automated “book now” messages right away. Instead, listen to your followers’ needs and build trust before offering your services. Call-to-Action Matters: End every caption with a question or prompt that encourages followers to comment or DM you. Leverage Virtual Consultations: Use video calls to understand clients’ needs and make them feel comfortable before their appointment. Resources Mentioned in This Episode: Free ChatGPT Caption Generator Prompt: Struggling with writing captions? Use my customized ChatGPT prompt to create compelling captions that engage your audience. Grab it here: https://www.serene-flow.com/captions  Connect with Me: Instagram: @sereneflow_ Email: contact@serene-flow.com Actionable Steps for This Week: Spend 10 minutes each day engaging with your followers on Instagram. Write and send a personalized welcome message to new followers. Test a call-to-action in your next Instagram caption to invite interaction. Try offering virtual consultations to connect with potential clients in a low-pressure way. Share Your Thoughts:What was your biggest takeaway from today’s episode? Let me know your “aha” moments! DM me on Instagram or send an email to contact@serene-flow.com. I’d love to hear how these tips are working for you! Subscribe & Review:If you enjoyed this episode, please subscribe and leave a review! Your feedback helps the podcast reach more hairstylists who want to grow their business and thrive in their craft. See you next week for more tips and strategies! 🎉

In this episode of The Sustainable Hairstylist Podcast , we're diving deep into creating a fresh, vibrant energy to take into 2025. While many set ambitious goals at the start of the year, by mid-January, most revert to old habits and routines. I’ll guide you through powerful reflection questions and actionable steps to help you identify what’s working, release what’s not, and realign your energy for the year ahead. Key Topics Covered: Reflecting on 2024: What worked well in your business and life? What didn’t work, and why? Identifying patterns and lessons from the past year. Shifting Your Energy: The importance of creating space for the new by letting go of the old. Recognizing energy-draining tasks, clients, or habits. Setting boundaries and having honest conversations when necessary. Practical Questions to Ask Yourself: What has been working in my life and business? What hasn’t been working, and why? Is there anything causing stress or draining my energy? What do I need to let go of, and how can I release it? Resetting and Reinviting New Energy: Tools for shifting energy: journaling, walking, exercising, or spending time in nature. Focusing on what you want to invite into 2025. How to use intention and action to align with your goals. Actionable Questions for Reflection: What services or marketing strategies worked well last year? Which ones didn’t, and can they be improved or eliminated? Are there clients or habits draining your energy? How can you address this? What boundaries need to be set, and how will you communicate them? How can you use moments of discomfort or lessons learned to create positive change? Energy-Shifting Practices: Movement-based activities like walking, running, or gardening to channel and release stagnant energy. Writing out reflections and committing to actionable steps for change. Connect with Me: Instagram: @serene_flow_ Email: contact@serene-flow.com Let’s Hear from You:What was your biggest takeaway from this episode? Share your reflections and aha moments with me on Instagram or via email. If you know someone who could benefit from this conversation, please share this episode with them!

Welcome back to The Sustainable Hairstylist Podcast! This special Marketing Tip Friday for Hairstylists episode focuses on how to create a strong online presence to attract more clients into your salon. Many hairstylists feel overwhelmed by social media and marketing, but having a strong online presence can transform your business and help you connect with your dream clients. In this episode, I walk you through six foundational steps to build your online presence: Define Your Dream Client: Understand who you want to attract, their struggles, and their values. Identify Your Uniqueness and Specialty: Highlight what sets you apart and makes you the go-to expert. Choose Your Platforms and Hub: Ensure all your social media channels point to a central hub—your website. Craft Engaging Social Media Content: Showcase your expertise, professionalism, and ability to solve client problems. Create Relevant Content: Focus on your clients' hair problems, mistakes, and educational needs. Turn Followers into Clients: Use your content to invite meaningful conversations, consultations, and appointments. I also share a sneak peek into an upcoming freebie—a ChatGPT prompt designed to help you write captions that convert followers into paying clients. Key Takeaways: Narrow your focus to your ideal clients for better results. Your website is the only platform you truly own—make it your marketing hub. Use social media strategically to educate, connect, and invite potential clients to book consultations. Links and Resources Mentioned: DM me on Instagram @sereneflow_ to get the ChatGPT caption-writing freebie. Stay tuned for more marketing strategies and tips in upcoming episodes. Let’s Connect: Instagram: @sereneflow_ Website: https://www.serene-flow.com/ If you enjoyed this episode, don’t forget to subscribe, rate, and review the podcast! See you next week! 💇‍♀️✨

Welcome back to The Sustainable Hairstylist Podcast! We’re kicking off this season with an unplanned but deeply needed extra episode. In light of recent events, such as the devastating wildfires in Los Angeles and the overwhelming news cycle, I felt called to share a framework that has helped me and my husband navigate challenging and uncertain times. This episode is all about managing overwhelm and panic, finding calm in the chaos, and showing up where you’re needed most. Whether you’re facing global events or personal challenges, these actionable steps will help you ground yourself, move through fear, and regain clarity. Grab your favorite drink, find a quiet spot, and let’s dive into practical tips for finding peace in overwhelming situations. What You’ll Learn in This Episode: The Framework for Overwhelm: Questions to ask yourself when you’re feeling panicked. How to assess immediate danger for yourself, your family, or loved ones. The importance of reaching out without getting stuck in frantic energy. Shifting Your Energy: Why it’s essential to move from fear to action. Simple activities to calm your mind and body (e.g., nature walks, playing with pets, or jumping on a trampoline). The value of joyful distractions to shift your mindset. Limiting News & Social Media Consumption: Setting a time limit for consuming difficult news to avoid overwhelm. Why giving yourself permission to feel the fear—but not live in it—is powerful. The impact of digital media on your mental well-being and how to take control. The Power of Journaling & Support: How to process your feelings through journaling. Finding a safe space to talk about your emotions with trusted friends or family. How morning rituals, like journaling and breathing exercises, can set the tone for a productive day. Showing Up for Others While Staying Grounded: Why it’s okay if someone doesn’t respond immediately. How to provide support when your loved ones need it most. Shifting from worry to contribution by helping those around you or your community. Key Takeaways: Overwhelm and fear are natural responses to uncertainty, but you don’t have to stay stuck in them. Small, actionable steps can help you regain control and find calm in chaotic situations. Supporting others is important, but your ability to help starts with your own calm and clarity. Limit your exposure to overwhelming media, focus on what you can control, and shift your energy through movement or joyful activities. Journal Prompts for Letting Go of Overwhelm: What is within my control in this situation? How can I shift my energy from fear to calm right now? Who can I reach out to for support or offer help to? What brings me joy and helps me feel grounded in difficult times? Resources Mentioned: Breathing exercises and journaling for stress relief. Tips for creating a morning routine to reset your mindset. Final Thoughts:Overwhelm is a part of life, but it doesn’t have to define your response to challenging situations. By using this framework, you can process your feelings, regain control, and show up where you’re truly needed. I’m sending you love and calm energy as we navigate these times together. See you in the next episode!

In this episode of The Sustainable Hairstylist Podcast, I share my personal journey as an introverted hairstylist and the challenges I faced working long hours in the salon. From the emotional exhaustion of back-to-back clients to understanding my introverted nature, I delve into how discovering my introversion changed my life and work. I discuss strategies for maintaining energy, setting boundaries, and creating routines that help introverts thrive in a people-focused industry. Key Takeaways: Understanding Introversion: Introverts need alone time to recharge and can feel drained after prolonged social interactions. It’s important to recognize and respect your own energy levels and limits. Importance of Self-Care: Develop a morning routine that sets a positive tone for the day. Consider practices like meditation, breath work, journaling, or light exercise to start your day centered. Effective Communication: Clearly communicate your needs and boundaries to clients, colleagues, and family members. Educate your clients about your working style and salon rules to foster mutual respect. Setting Boundaries: Establish clear boundaries around your working hours and client interactions. Implement rituals for opening and closing your salon to create a structured environment. Scheduling Breaks: Schedule regular breaks throughout your workday to recharge and avoid burnout. Use breaks to engage in activities that restore your energy, like short walks or quiet time. Managing Work-Life Balance: Leave work at work: avoid taking work-related calls or messages outside of salon hours. Ensure you have time for hobbies and personal activities that rejuvenate you. Creating a Positive Salon Environment: Pay attention to noise levels and the overall ambiance of your salon. Choose music and salon decor that create a calming atmosphere. Mindfulness Practices: Stay present in the moment with each client and task. Focus on the hair transformation and client experience without getting overwhelmed by future tasks. Support System: Share your needs with your partner or family to ensure they understand your need for downtime. Seek support from fellow introverts or mentors who understand your challenges. Continuous Learning: Experiment with different routines and strategies to find what works best for you. Be open to feedback and willing to make adjustments to improve your work-life balance. Action Steps: Reflect on your current routines and identify areas for improvement. Communicate your needs clearly to those around you. Implement one new self-care or mindfulness practice this week. Reach out to me on Instagram @sereneflow_ to share your experiences and tips or to get further advice. Connect with Me: Follow me on Instagram: @sereneflow_ Send me a DM with your thoughts, questions, or aha moments from this episode.

Goal Setting for Hairstylists Welcome to Marketing Tip Friday for Hairstylists! In this episode of The Sustainable Hairstylist Podcast , we're diving deep into the art of goal setting. As a hairstylist, you're likely setting goals for both your business and personal life. But how do you actually achieve those goals? Today, I'm sharing insights from my 26+ years of experience as a hairstylist and business coach, including the struggles and breakthroughs I've experienced along the way. Key Topics Covered: The Struggle with Goal Setting: Understanding the challenge of turning goals into reality. The common pitfall of approaching new goals with old habits. The Magic of Combining Goal Setting with Manifestation: How goal setting alone isn't enough without the necessary changes. The importance of understanding and reprogramming your subconscious mind. How external influences shape our beliefs about what’s possible for us. Practical Steps for Aligning Energy with Goals: Techniques to shift your mindset and elevate your energy. The importance of taking inspired actions daily to attract success. Achieving Your Hairstyling Dreams: Strategies for doubling your revenue, attracting more clients, and specializing. Using goal setting and manifestation to buy your own salon or create your own brand. Workshop Announcement: If you're ready to take your life and business to the next level, join my upcoming workshop in December called "Your Best Year Boot Camp." I’ll guide you through a system to: Claim your goals. Reprogram your mind. Overcome obstacles. Connect with your dreams daily and take inspired actions until they become reality. Secure Your Seat Now: https://www.serene-flow.com/your-best-year-yet 

In this episode of The Sustainable Hairstylist Podcast , Ann Marie dives into the powerful benefits of using video in your social media marketing strategy. As a seasoned hairstylist, she shares her personal journey with video marketing and how it transformed her business, helping her attract clients from around the world and establishing her as an industry leader. Key Takeaways: Showcase Your Skills: Demonstrate your specialties and techniques on camera. Use B-roll videos to capture before and after transformations. Build Trust: Share more of who you are and what you do through video. Create content that builds trust and likability, moving followers to become paying clients. High Engagement: B-roll videos are highly engaging and preferred on platforms like Instagram and TikTok. Ann Marie’s B-roll guide is available to help you create engaging content. Client Transformation: Capture the full transformation process in video to highlight your skills. Show snippets of your work to give potential clients a feel for your expertise. Share Tips and Tutorials: Position yourself as an expert by sharing tutorials relevant to your clients' needs. Focus on client-centric problems and solutions. Increase Reach: Videos are prioritized on social media platforms, helping you reach a wider audience. Use videos to boost your visibility and attract new clients. Enhance Social Media Presence: Create content that keeps people engaged and enhances your online presence. Build a connection with your audience through consistent and relatable content. Show Your Personality: Share who you are and how you create a unique experience for your clients. Your personality sets you apart from other hairstylists. Promote Services: Highlight your specialized services through video. Show your unique approach and service packages to attract potential clients. Educate Your Clients: Provide valuable information on hair care and products. Establish yourself as a knowledgeable and trustworthy expert. Boost SEO: Embed videos on your website to improve search engine rankings. Make it easier for potential clients to find you online. Create Emotional Connections: Share stories and personal experiences to connect with your audience on a deeper level. Build a loyal client base through emotional engagement. Behind the Scenes: Humanize your brand by showing behind-the-scenes content. Share your daily life and salon activities to build rapport with your audience. Drive Traffic: Use video to drive traffic to your website, booking page, or video consultations. Convert followers into committed clients. Adapt to Trends: Stay updated with social media trends and adapt your content accordingly. Create relevant and timely content that resonates with your audience. ______________________________________________________________________________ Get the FREE B-rool video guide here: https://www.serene-flow.com/brool  ______________________________________________________________________________  

Welcome to Marketing Tip for Hairstylist Friday! In today's episode of The Sustainable Hairstylist Podcast , we dive into why you should have a Black Friday offer and how it can benefit your hairstyling business. Stay tuned until the end for information about two special podcast episodes designed to help you create amazing Black Friday offers for both new clients and your existing clientele. Episode Highlights: 1. Attract New Clients Black Friday offers can help bring new clients to your salon. Potential clients are looking for great deals during this time, so make your offer enticing to convert maybes into definite appointments. 2. Boost Your Revenue Slow months, especially January, can benefit from Black Friday deals. Offering special discounts can incentivize bookings during these periods, keeping your income steady. 3. Fill Awkward Gaps in Your Schedule Use Black Friday offers to fill those hard-to-book times. Better to have a discounted appointment than an empty slot. 4. Increase Client Retention Special offers help build long-term relationships with clients. Clients who feel they are getting a good deal are more likely to return. 5. Enhance Brand Awareness Black Friday offers can boost your salon's visibility. Keep your brand top-of-mind for potential clients. 6. Clear Out Inventory Move slow-selling products with Black Friday deals. Free up shelf space and turn over inventory. 7. Reward Loyal Clients Show appreciation with exclusive Black Friday offers for regular clients. Strengthen client loyalty and encourage repeat business. 8. Encourage Pre-Booking Incentivize clients to pre-book their next appointment. Ensure your schedule is filled in advance, reducing slow periods. 9. Stand Out from the Competition Set yourself apart by taking advantage of Black Friday. Collaborate with local businesses for unique offers. 10. Market Testing Test new services or packages with Black Friday specials. Gather feedback and gauge interest in new offerings. Additional Resources: To help you craft your Black Friday offers, check out these two special podcast episodes: Creating Black Friday Offers to Attract New Hair Clients Special Offers for Existing Clientele to Make Them Feel Valued Call to Action: Get started on your Black Friday offers today! Make sure to listen to the additional podcast episodes linked above. Don’t miss out on the chance to boost your bookings and revenue during the holiday season.

In this episode of The Sustainable Hairstylist Podcast, Ann Marie Christell shares her expert strategies for creating irresistible Black Friday offers specifically for your existing salon clients. Discover 12 unique ideas to make your clients feel special, boost their loyalty, and fill your appointment book during the holiday season. Ann Marie, a seasoned coach with over 20 years of experience in the hairstyling industry, provides actionable tips to help you grow your business sustainably without working longer hours.   12 Black Friday Offer Ideas for Existing Clients: Buy One, Get One Free: On haircuts or styling services, encouraging referrals. Discounted Packages: Bundle services with a percentage discount. Gift Cards with Bonus Value: Offer additional value on gift card purchases. Exclusive VIP Membership: Special perks like discounted rates, priority booking, and free treatments. Holiday Glam Up Packages: Discounted packages for holiday styling. Free Add-On with Color Services: Complimentary treatments with color services. Early Bird Booking Discount: Discounts for January and February appointments booked during Black Friday. Client Appreciation Discount: Exclusive discounts for loyal clients. Holiday Hair Makeover Contest: Run a contest for a free holiday makeover. Discounted Referrals: Encourage referrals with discounts for both the referrer and the new client. Black Friday Bundle Hair and Beauty Combo: Partner with other local businesses for combined offers. Holiday Hair Prep Mini Session: Offer discounted mini hair treatments for the holiday season. Implementing and Promoting Your Offers: Tips on how to promote your offers through online booking systems, emails, and social media. Importance of creating urgency and setting clear terms for the offers. Engaging with Your Audience: Encouraging listeners to share their experiences and feedback. Inviting them to connect on Instagram @sereneflow_underscore and to leave reviews on Apple Podcasts. Call to Action: Listen to the previous episode for ideas on Black Friday offers for new clients. Select and promote a maximum of three offers for existing clients to keep it simple and effective. Share your experiences and aha moments with Ann Marie on Instagram. https://www.instagram.com/sereneflow_/  Connect with Us: Instagram: @sereneflow_ https://www.instagram.com/sereneflow_/  Leave a review on Apple Podcasts to help spread the word and support more hairstylists.

Welcome back to the podcast! In this episode of The Sustainable Hairstylist Podcast, After a long hiatus due to an unexpected move to the south of France and some technical difficulties, I'm excited to be back and ready to share valuable insights with you. In this two-part series, we'll focus on leveraging Black Friday to attract new clients and retain your existing ones. In today's episode, we dive deep into creating irresistible Black Friday offers to draw new clients to your salon. Stay tuned for part two, where we'll discuss offers for your loyal clientele. Key Takeaways: Introduction and Apology for the Break: Explanation of the move to Provence, France. Technical issues with setting up internet in the countryside. Taking time to settle in, paint the house, and tend to the garden. Excitement about returning to the podcast and maintaining consistency. Black Friday as an Opportunity: Importance of Black Friday for securing appointments and generating revenue. Focus on attracting new clients in this episode. Next episode will cover offers for existing clients. 12 Irresistible Black Friday Offers to Attract New Clients: $20 Off First Visit: Attract first-time clients with a discount on their first haircut or color service. Free Add-On Services: Offer a complimentary add-on (scalp massage, deep conditioning, etc.) with their first appointment. Free Consultation + Discounted Service: Provide a free consultation with a $25 deposit, refundable upon booking an appointment. Haircut and Blowout Combo: Special pricing on a haircut and blowout package for first-time clients. Buy One, Get One Half Off: New clients get a discount on their second service when booking their first visit. Discounted Packages: Create special service bundles at a discounted rate to encourage multiple bookings. Free Haircut with Color Service: Offer a free haircut when new clients book a color service. Exclusive Black Friday Gift Bag: Complimentary gift bag for new clients booking during Black Friday weekend. Prepaid Package Deals: Discounts for clients who book and prepay for a package of three or more services. Discount on First Highlight/Color Service: Offer a discount on first-time color services. Referral Discount: Discounts for both the referrer and the referred new client. Free Deep Conditioning Treatment: Complimentary deep conditioning treatment with any service during Black Friday weekend. Promoting Your Offers: Utilize social media, newsletters, and local service partnerships to spread the word. Consider collaborations with local businesses for mutual promotion. Emphasize urgency and set clear validity dates for your offers. Execution Tips: Offer a maximum of three different deals to avoid overwhelming potential clients. Ensure your promotions align with your business model and still allow for profit. Be clear about booking windows and any special conditions for the offers. Call to Action: Encourage listeners to share their biggest aha moments by sending a DM on Instagram @sereneflow_. Excitement about the upcoming episode on retaining existing clients with special offers. Connect with Us: Follow me on Instagram: https://www.instagram.com/sereneflow_

In today’s episode of The Sustainable Hairstylist Podcast , Ann Marie shares some of the most common marketing mistakes hairstylists make and how you can avoid them to grow your business and clientele. Whether you're just starting or looking to refine your marketing strategy, this episode provides practical advice on how to shift your mindset and approach to attract and retain the right clients. Ann Marie also gives personal insight into her current life changes as she moves to a new part of Europe and prepares for a shift in her business focus. In This Episode, You’ll Learn About: The Mindset Shift in Marketing: Why thinking of marketing as “selling” or “pushing” your services is counterproductive, and how to make it feel more natural and authentic. The Power of Educational Content: How marketing should be about educating your clients, showcasing your unique skills, and helping them understand the benefits of your services. The Importance of Consistency: Why posting sporadically or only when you're in panic mode is damaging to your business, and how a consistent marketing strategy can lead to long-term growth. Building Your Client Experience: How your marketing should mirror the experience clients have in your chair and how that helps to attract your dream clients. Understanding Who Your Ideal Clients Are: How to hone in on the specific clients you want to attract and why not everyone is your ideal client. Leveraging Social Media and Reviews: Tips for using social media strategically to attract more clients and the power of collecting and utilizing testimonials. Website Optimization: Why your website is one of the most important tools in your marketing strategy and how to make it an authentic reflection of your salon. Tracking Marketing Efforts: The importance of tracking the results of your marketing strategies and how doing so helps you improve and stay consistent. Resources Mentioned: Episode 23: A deeper dive into finding your ideal client and why specificity matters in your marketing. Google My Business: A free tool for collecting testimonials and boosting local SEO. Google Search Console: A free tool to track your website's performance and gain insights into what’s working and what’s not. Links & Social Media: Follow Ann Marie on Instagram: @serene_flow_ Email: contact@serene-flow.com

In today’s episode of The Sustainable Hairstylist Podcast, Ann Marie Christell dives deep into the importance of identifying who the right client is for your hairstyling business. If you're struggling with the emotional rollercoaster of trying to please everyone, this episode is for you. Ann Marie explores how to define your dream client and why it's essential to attract clients who align with your values, services, and energy. Whether you're overwhelmed with the wrong clients or unsure about how to narrow your focus, this episode will help you identify your ideal clientele, improve your marketing, and ultimately build a more fulfilling, sustainable business behind the chair. Tune in to discover how saying no to the wrong clients opens up space for the right ones—and how this process can improve both your business and your mental health. In This Episode, You'll Learn: Why trying to be the right fit for everyone leads to burnout and dissatisfaction. How identifying your ideal client helps you grow a more profitable and sustainable business. The concept of the Dream Client Avatar and how to create one based on your favorite clients. Why narrowing your focus actually attracts more of the right clients—and makes marketing easier. How understanding your clients' values, personalities, and hair needs can transform your business. Tips for using your Dream Client Avatar to guide your marketing strategies and client interactions. How saying no to certain clients empowers you to say yes to the right ones. Key Highlights: The emotional rollercoaster of working with clients who aren't the right fit and how to avoid it. How to identify red flags in potential clients and recognize when it's okay to say no. A step-by-step process for identifying your top 10 favorite clients and finding common traits. Why being clear on your ideal client makes your marketing more effective and helps you repel red-flag clients. The importance of aligning your business with your values and lifestyle for long-term success. Resources Mentioned: Ann Marie's coaching programs for hairstylists looking to build sustainable businesses behind the chair. Links to social media and other resources on marketing strategies for hairstylists. Connect with Ann Marie Christell: Instagram: https://www.instagram.com/sereneflow_ Website: https://www.serene-flow.com/  Final Thoughts: The key to building a business that aligns with your values and brings in clients who respect your boundaries lies in defining who the right client is for you. By narrowing your focus, setting clear boundaries, and using your Dream Client Avatar as a guide, you’ll not only attract more clients who make you excited to work—but you’ll also create more space in your life for joy, sustainability, and personal growth. Take the time to ask yourself the tough questions, and start implementing strategies that will change the way you approach marketing and client relationships forever.

Are you ready to shift the way that you look at your hairstyling business and to move into a more expanded way of living and working?   In today’s podcast episode of The Sustainable Hair Stylist podcast you will learn the “Six figure mindset formula for hair stylists”  It is a set of steps that you can take in order to shift the way that you live your life and how you are running your business behind the chair.   “The Six figure mindset formula for hair stylists” is a formula that will help you to really get a deep understanding of what it is that you want out of your life and your business and how to make that dream become reality!   Allow me to guide you throught The Six figure mindset formula for hair stylists and lets have fun with this and see how fast you are living your dream!  To get the guide that is mentioned in this podcast episode find it here:  https://www.serene-flow.com/mindset Let's go on a journey together and help transforming the world with the work that we do behind the chair.   Let Ann-Marie know what your biggest takeaway from this episode was by sending her a dm on instagram https://www.instagram.com/sereneflow_/   Rate, Review, & Follow on Apple Podcasts “I love Ann-Marie and The Sustainable Hair Stylist Podcast .” <– If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move toward the life and hairstyling business of their dreams. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!