In this episode of The Sustainable Hairstylist Podcast, Ann Marie Christell shares her expert strategies for creating irresistible Black Friday offers specifically for your existing salon clients. Discover 12 unique ideas to make your clients feel special, boost their loyalty, and fill your appointment book during the holiday season. Ann Marie, a seasoned coach with over 20 years of experience in the hairstyling industry, provides actionable tips to help you grow your business sustainably without working longer hours.

1. 12 Black Friday Offer Ideas for Existing Clients:




• Buy One, Get One Free: On haircuts or styling services, encouraging referrals.


• Discounted Packages: Bundle services with a percentage discount.


• Gift Cards with Bonus Value: Offer additional value on gift card purchases.


• Exclusive VIP Membership: Special perks like discounted rates, priority booking, and free treatments.


• Holiday Glam Up Packages: Discounted packages for holiday styling.


• Free Add-On with Color Services: Complimentary treatments with color services.


• Early Bird Booking Discount: Discounts for January and February appointments booked during Black Friday.


• Client Appreciation Discount: Exclusive discounts for loyal clients.


• Holiday Hair Makeover Contest: Run a contest for a free holiday makeover.


• Discounted Referrals: Encourage referrals with discounts for both the referrer and the new client.


• Black Friday Bundle Hair and Beauty Combo: Partner with other local businesses for combined offers.


• Holiday Hair Prep Mini Session: Offer discounted mini hair treatments for the holiday season.




2. Implementing and Promoting Your Offers:




• Tips on how to promote your offers through online booking systems, emails, and social media.


• Importance of creating urgency and setting clear terms for the offers.




3. Engaging with Your Audience:




• Encouraging listeners to share their experiences and feedback.


• Inviting them to connect on Instagram @sereneflow_underscore and to leave reviews on Apple Podcasts.

Call to Action:

• Listen to the previous episode for ideas on Black Friday offers for new clients.


• Select and promote a maximum of three offers for existing clients to keep it simple and effective.


• Share your experiences and aha moments with Ann Marie on Instagram. https://www.instagram.com/sereneflow_/ 

Connect with Us:

• Instagram: @sereneflow_ https://www.instagram.com/sereneflow_/ 


• Leave a review on Apple Podcasts to help spread the word and support more hairstylists.