Welcome back to the podcast!

In this episode of The Sustainable Hairstylist Podcast, After a long hiatus due to an unexpected move to the south of France and some technical difficulties, I'm excited to be back and ready to share valuable insights with you. In this two-part series, we'll focus on leveraging Black Friday to attract new clients and retain your existing ones. In today's episode, we dive deep into creating irresistible Black Friday offers to draw new clients to your salon. Stay tuned for part two, where we'll discuss offers for your loyal clientele.

Key Takeaways:

1. 
   

   Introduction and Apology for the Break:

   
   
   
   
   • Explanation of the move to Provence, France.
   
   
   • Technical issues with setting up internet in the countryside.
   
   
   • Taking time to settle in, paint the house, and tend to the garden.
   
   
   • Excitement about returning to the podcast and maintaining consistency.
   
   
   
   


2. 
   

   Black Friday as an Opportunity:

   
   
   
   
   • Importance of Black Friday for securing appointments and generating revenue.
   
   
   • Focus on attracting new clients in this episode.
   
   
   • Next episode will cover offers for existing clients.
   
   
   
   


3. 
   

   12 Irresistible Black Friday Offers to Attract New Clients:

   
   
   
   
   • $20 Off First Visit: Attract first-time clients with a discount on their first haircut or color service.
   
   
   • Free Add-On Services: Offer a complimentary add-on (scalp massage, deep conditioning, etc.) with their first appointment.
   
   
   • Free Consultation + Discounted Service: Provide a free consultation with a $25 deposit, refundable upon booking an appointment.
   
   
   • Haircut and Blowout Combo: Special pricing on a haircut and blowout package for first-time clients.
   
   
   • Buy One, Get One Half Off: New clients get a discount on their second service when booking their first visit.
   
   
   • Discounted Packages: Create special service bundles at a discounted rate to encourage multiple bookings.
   
   
   • Free Haircut with Color Service: Offer a free haircut when new clients book a color service.
   
   
   • Exclusive Black Friday Gift Bag: Complimentary gift bag for new clients booking during Black Friday weekend.
   
   
   • Prepaid Package Deals: Discounts for clients who book and prepay for a package of three or more services.
   
   
   • Discount on First Highlight/Color Service: Offer a discount on first-time color services.
   
   
   • Referral Discount: Discounts for both the referrer and the referred new client.
   
   
   • Free Deep Conditioning Treatment: Complimentary deep conditioning treatment with any service during Black Friday weekend.
   
   
   
   


4. 
   

   Promoting Your Offers:

   
   
   
   
   • Utilize social media, newsletters, and local service partnerships to spread the word.
   
   
   • Consider collaborations with local businesses for mutual promotion.
   
   
   • Emphasize urgency and set clear validity dates for your offers.
   
   
   
   


5. 
   

   Execution Tips:

   
   
   
   
   • Offer a maximum of three different deals to avoid overwhelming potential clients.
   
   
   • Ensure your promotions align with your business model and still allow for profit.
   
   
   • Be clear about booking windows and any special conditions for the offers.
   
   
   
   


6. 
   

   Call to Action:

   
   
   
   
   • Encourage listeners to share their biggest aha moments by sending a DM on Instagram @sereneflow_.
   
   
   • Excitement about the upcoming episode on retaining existing clients with special offers.
   
   
   
   

Connect with Us:

• Follow me on Instagram: https://www.instagram.com/sereneflow_