Welcome back to The Sustainable Hairstylist Podcast! This special Marketing Tip Friday for Hairstylists episode focuses on how to create a strong online presence to attract more clients into your salon. Many hairstylists feel overwhelmed by social media and marketing, but having a strong online presence can transform your business and help you connect with your dream clients.

In this episode, I walk you through six foundational steps to build your online presence:

1. Define Your Dream Client: Understand who you want to attract, their struggles, and their values.


2. Identify Your Uniqueness and Specialty: Highlight what sets you apart and makes you the go-to expert.


3. Choose Your Platforms and Hub: Ensure all your social media channels point to a central hub—your website.


4. Craft Engaging Social Media Content: Showcase your expertise, professionalism, and ability to solve client problems.


5. Create Relevant Content: Focus on your clients' hair problems, mistakes, and educational needs.


6. Turn Followers into Clients: Use your content to invite meaningful conversations, consultations, and appointments.

I also share a sneak peek into an upcoming freebie—a ChatGPT prompt designed to help you write captions that convert followers into paying clients.

Key Takeaways:

• Narrow your focus to your ideal clients for better results.


• Your website is the only platform you truly own—make it your marketing hub.


• Use social media strategically to educate, connect, and invite potential clients to book consultations.

Links and Resources Mentioned:

• DM me on Instagram @sereneflow_ to get the ChatGPT caption-writing freebie.


• Stay tuned for more marketing strategies and tips in upcoming episodes.

Let’s Connect:

• Instagram: @sereneflow_


• Website: https://www.serene-flow.com/

If you enjoyed this episode, don’t forget to subscribe, rate, and review the podcast! See you next week! 💇‍♀️✨