CMO Convo

CMO tenure sits at just 4.2 years, the shortest of any role in the C-suite. On this episode of CMO Convo, we sat down with Tomer Zucker, former VP Marketing at companies like Microsoft and IBM and now founder of Pave Your Way, to unpack what's really driving that number.The usual explanations point to performance and attribution gaps. Tomer argues those factors are real but incomplete. He walks us through a framework built on two variables: how secure a CEO feels, and how visible a CMO is inside the organization. Together they produce four distinct patterns, from the quiet "silent exit" to the political ousting of high-performing CMOs who become too visible for a threatened CEO to tolerate.

What does it actually mean to be an AI-first marketing team, and how is that different from simply using AI tools? In this episode of CMO Convo, host Michal Lasman sits down with Ben Brown, VP of Marketing at ReBiz, to break down what building a true AI-first marketing engine looks like in practice.Ben draws a clear line between AI-enabled organizations, those bolting on tools like ChatGPT or Jasper for efficiency gains, and AI-first teams that embed AI into the core of how they operate. He walks through the foundational assets every marketing team needs before they can scale with AI, from brand narratives and style guides to product messaging docs, and explains why none of that replaces the fundamentals of great marketing.

Most companies compete on features. Brian Button thinks that's exactly why they lose.Brian is a brand strategist and former creative director who helped shape the identities of Lyft, DoorDash, and Instacart. In this episode, he joins Michal Lasman to break down why brand is your most powerful competitive advantage, and what it actually takes to build one that sticks.From the Lyft vs. Uber brand wars to helping a $100M company rediscover its identity, Brian shares what he's learned about turning product-led thinking into something customers genuinely connect with.If your marketing sounds like everyone else's, this one's for you.

In this episode of CMO Convo, host Michal Lasman sits down with Jason Hemingway, Chief Marketing Officer at Phrase, to explore what it really means to build a global brand in 2026 and beyond.In this episode:-Why "design for global from day one" should be every marketer's mindset-How language becomes a creative multiplier, not a logistical burden-The role of AI and agentic systems in scaling culturally fluent content

Marketing leaders are constantly being told their efforts need to drive revenue. But Angeley Mullins believes that effective marketing has always been driving revenue, we just haven't been able to show it. Until now...Key talking pointsThe case for marketing as a revenue driver.How to effectively show how marketing is driving revenue, even in circumstances where attribution is difficult.The stakeholders you need to be working with to show the efficacy of marketing.Want to really master showing revenue drivers to the rest of the C-Suite? Maximize your abilities with C-Suite Masterclass.