DiscoverCMO ConvoRethinking attribution: How to prove marketing ROI, with János Moldvay (Funnel)
Rethinking attribution: How to prove marketing ROI, with János Moldvay (Funnel)

Rethinking attribution: How to prove marketing ROI, with János Moldvay (Funnel)

Update: 2025-06-26
Share

Description

In this episode, János Moldvay, VP of Measurement at Funnel.io, breaks down the future of marketing intelligence: how to build trust in your data, measure brand impact, and move beyond outdated models.

From triangulated measurement strategies to making marketing a true revenue driver, this is essential listening for CMOs, performance marketers, and data-curious creatives alike.

In this episode, you’ll learn:

→ Why last-click attribution is useful, but flawed

→ How to measure brand marketing when nothing is trackable

→ What “triangulation” means in modern marketing measurement

→ How to talk to your CFO about marketing ROI

→ Why Funnel.io combines MMM, MTA & experiments — and why that matters

→ Tips for spotting bad data and fixing marketing data quality issues

Comments 
In Channel
loading
00:00
00:00
1.0x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Rethinking attribution: How to prove marketing ROI, with János Moldvay (Funnel)

Rethinking attribution: How to prove marketing ROI, with János Moldvay (Funnel)