From SEO to AEO: How AI Is rewriting the rules of search, with Guy Yalif
Description
AI and large language models are rewriting how people discover and evaluate brands. In this episode of CMO Convo, Guy Yalif, Chief Evangelist at Webflow, explains why traditional SEO is no longer enough, and how marketing leaders can adapt before it’s too late.
Guy shares the “perfect storm” CMOs are facing: a loss of control over brand narratives, declining traffic from AI overviews, and the growing challenge of standing out in the “sea of sameness.” But he also highlights where the opportunity lies: higher-quality conversions, new authority channels like Reddit and LinkedIn, and a shift from keywords to answer clusters.
→ Why AI-driven search is reshaping brand visibility
→ The difference between SEO and AEO (Answer Engine Optimization)
→ The four areas CMOs must rethink: content, technical, authority, and measurement
→ Practical steps to future-proof your brand in the age of AI
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