Where marketers should really focus in the AI era, with Idan Gol
Update: 2025-10-24
Description
How can marketers thrive in the age of AI?
In this episode of CMO Convo, Idan Gol, VP of Marketing at OX Security, explains why the future of marketing isn’t about replacing humans with machines.
It’s about combining automation with creativity, taste, and strategy.
From rethinking team structures to creating one of the first AI-powered growth marketing roles, Idan shares how he’s building a marketing org that uses AI intelligently, not blindly.
→ Why creativity and brand storytelling will matter more than ever
→ How to integrate AI across your marketing team (without losing human touch)
→ Lessons from companies that moved too fast to automate
→ The skills every marketer need to future-proof their career
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