How to build a culture of thought leadership (that actually works), with Karen Chalmers
Description
What does authentic thought leadership look like inside a company, and how do you make it part of your culture, not just your content strategy?
In this episode of CMO Convo, Karen Chalmers, VP of Marketing and Partnerships at InterVal, shares her philosophy on building trust in B2B, empowering every employee to use their voice, and keeping authenticity alive in the era of AI.
Karen’s own career “jungle gym” — from film and design to marketing leadership — has shaped how she thinks about storytelling, creativity, and human connection in business. This is a conversation about trust, empowerment, and the power of showing up as real people behind a brand.
What you’ll learn:
→ How to build thought leadership across your entire team
→ Why authenticity drives trust in B2B relationships
→ How to balance AI tools with a human voice
→ Simple ways to start a thought leadership program internally
United States
