DiscoverCMO ConvoHow B2B marketing is getting closer to sales, customers, and revenue, with Carlota Feliu
How B2B marketing is getting closer to sales, customers, and revenue, with Carlota Feliu

How B2B marketing is getting closer to sales, customers, and revenue, with Carlota Feliu

Update: 2025-07-23
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What happens when marketing stops being a support function and starts driving revenue?

In this episode, Carlota Feliu, Head of Marketing at HP, shares how modern B2B marketing is evolving — closer to sales, closer to customers, and much closer to impact.

Carlota unpacks the blurred line between ABM and demand gen, the real meaning of marketing-sales alignment, and how AI is (and isn’t) changing how we work. If you're a marketing leader or aspiring to be one, this conversation is packed with hard-won insights from inside a global org navigating change.

You’ll learn:

→ Why ABM and demand gen are two sides of the same strategy

→ How marketing earns its seat at the revenue table

→ What it takes to build real alignment between marketing and sales

→ How AI can help solve problems without adding noise

→ A simple framework (3Rs) to keep brand, relationships, and revenue in balance

→ Advice for emerging marketing leaders in today’s revenue-driven climate

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How B2B marketing is getting closer to sales, customers, and revenue, with Carlota Feliu

How B2B marketing is getting closer to sales, customers, and revenue, with Carlota Feliu