How CMOs & CFOs build trust (and prove marketing ROI), with Audrey Masset and Mark Beakhouse
Description
When marketing and finance work in silos, growth stalls. But when the CMO and CFO operate as true partners? The business moves faster and decisions get smarter.
In this conversation, Audrey Masset (Senior Director of Marketing) and Mark Beakhouse (CFO) at Wegrow share what it really takes to build a high-trust, co-owned relationship between marketing and finance, one that goes beyond budget approvals and into shared growth responsibility.
→ Why marketing can no longer be seen as a cost center
→ How CMOs earn credibility with CFOs (data, transparency & shared KPIs)
→ The systems and dashboards that align sales, finance, and marketing
→ Why long-term impact matters just as much as short-term pipeline
→ The mindset shift marketing leaders must develop to drive revenue
This episode is essential for CMOs, CFOs, RevOps leaders, and anyone shaping go-to-market strategy inside a scaling business.
United States
