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The Estate Agent Consultancy Podcast is where estate agents come to grow their business. Hosted by Chris Webb, we skip the fluff and get straight into the stuff that actually moves the needle, more listings, better fees, and a business that works for you (not the other way around). Expect real talk, proven strategies, and the occasional rant. Whether you’re scaling up or just starting out, this is the no-BS playbook for building a better agency.
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165 Episodes
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If you’re an estate agency owner or self-employed agent, this is the one thing holding you back: You’re avoiding being visible. You’re not posting videos. You’re scared of what people will say. In this episode, I break down why suffering through the cringe — showing your face, using your voice, posting online even when it feels awkward — is the non-negotiable step to growing your personal brand and business. Every top-performing agent you admire has gone through this. And if you don’t, you...
Getting your first instruction as a new estate agent doesn’t have to cost a fortune — in fact, you can do it completely for free if you follow the right steps. In this episode, I break down the exact framework successful agents use to win their first instruction without spending a penny. You’ll discover: Why trust is the #1 barrier to getting instructedThe simple “7-11-4 Rule” that builds credibility fastHow to leverage your inner circle, social media, and local connections to get instruction...
Thinking about going self-employed as an estate agent? In this episode, Alice Bullard, CEO at Nested, shares her journey from drama school to leading one of the UK’s most progressive estate agency platforms. We dive deep into: • What makes self-employed agents succeed (or fail) • Common mistakes new agents make — and how to avoid them • How Nested supports agents with tech, leads, and marketing • The real earning potential of self-employed estate agents • How to prepare before making the leap...
What if your next landlord client is already telling you exactly what they need — right now — in a Facebook group or online forum? In this episode, we dive into one of the most underused and underrated growth channels for letting agents: Landlord forums and Facebook groups. Forget flashy ads and fighting for attention on portals. This is about real conversations, real problems, and real opportunities to build trust, show your expertise, and win instructions — without spending a penny. You’ll ...
Are you speaking your client’s language — or just shouting into the void? Too many estate agents try to market to “everyone,” but that only waters down the message and weakens results. In this episode, we zoom in on how to define not just where your ideal clients live, but who they are — their age, lifestyle, income, interests, and values. You’ll learn: Why broad marketing misses the mark every timeHow to profile your ideal client beyond geographyWays to tailor your message so it connects on ...
Are you working harder than ever in your estate agency but still not seeing the results you want? In this episode, we break down why your daily marketing and tasks might not actually add up to growth — and how to rework your formula so your efforts finally pay off. You’ll discover: Why 1 + 1 never equals 10 in business strategyThe common mistakes agents make with their marketing “math”How to build a formula that compounds into consistent resultsIf you’ve ever felt like you’re busy but not mov...
Fall-throughs. Gazumping. Last-minute deal collapses. Every estate agent has felt the frustration — but what if there was a better way? In this episode, Bryan Mansell, Co-Founder and CEO of Gazeal, shares how their legally binding reservation agreements are changing the way UK property deals get done. We dive into: • How Gazeal helps agents protect both buyers and sellers • What really causes deals to fall through, and how to prevent it • Legal perceptions of reservation agreements and wh...
Think the market’s too slow to grow right now? Landlords not biting? Leads feeling cold? Think again. In this episode, I share the truth most letting agents overlook: It’s not the market holding you back — it’s your mindset. Coming from someone who’s been ghosted by landlords, hit dry spells, and started from scratch, I’m pulling back the curtain on what actually moves the needle — especially when the market isn’t on your side. You’ll learn: The 5 mindset shifts that transformed my agen...
If you’re a self-employed estate agent struggling to turn market appraisals into instructions, this episode is your new playbook. I’m breaking down 7 simple but powerful steps to boost your conversion rate — before, during, and after the appointment. You’ll learn how to position yourself as the obvious choice, build trust fast, and handle follow-up like a pro (without being pushy). No fluff, just real strategies that work. Whether you’re new to the game or looking to sharpen your edge, this i...
How easy is it for someone to book in with you? In this episode, we dive into the simple diary tweak that makes booking market appraisals frictionless, boosting your conversions and delivering a smoother customer experience. If your booking process is even slightly clunky, you’re leaving instructions on the table. Here’s how to fix it. 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book? ✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultanc...
Sign David's Petition Here: https://petition.parliament.uk/petitions/729071 Stamp Duty has become one of the biggest blockers in the UK housing market — but what if buyers could spread the cost over time? In this episode, David Powell, CEO of Andrews Property Group, shares his bold proposal to reform Stamp Duty and why it could be the key to getting people moving again. We talk about: • Why homebuyers are staying put for over 20 years • How Stamp Duty reform could increase housing supply • Wh...
The Essential Blueprint for Starting — or Expanding — a Profitable, Professional Lettings Business Episode 10 Description: Thinking about starting your own lettings agency? Or maybe you're running a sales-focused estate agency and want to bolt on a lettings arm that actually delivers? Before you dive in, listen to this. In this episode, I give you the real-world, step-by-step playbook for launching a lettings business that doesn't just exist — but attracts landlords, builds trust, and creates...
In this episode, we sit down with a fast-growing agency that launched just a couple of years ago and is already making serious progress. But how do you go from good to go-to in a competitive local market? We dive deep into the business, what’s working, where there’s hidden potential, and the exact tactics they can use to stand out from the competition, win more sellers, landlords, and become the default choice for sellers in their town. If you’re building a modern agency and want to see what ...
In this episode, we reveal a smart, underused strategy that makes your marketing impossible to ignore, not just for buyers, but for every local homeowner watching. It’s a subtle move that proves you go further than the competition, without bragging or begging for attention. If you want to win more instructions by showing, not telling, how good you really are, tune in. 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book? ✅ DM me the word “BOOK” on Instagram https://www.ins...
What does it really take to run a successful estate agency solo — and stay sane while doing it? In this episode, Sian Miller, a standout independent agent at TAUK and “Most Memorable Marketer 2025,” shares how she built a business rooted in authenticity, strong systems, and a bold personal brand. From handling burnout and social media to winning her very first instruction, Sian opens up about the real challenges and wins behind the scenes. Perfect for aspiring agents, solo entrepreneurs, and ...
Are you constantly looking over your shoulder at what other agents are doing? Scrolling Rightmove, tweaking your fees, copying someone else’s marketing? Stop. In this power-packed episode, we flip the script on how most letting agents approach growth — and show you how to step out of the noise and into undeniable authority. You’ll learn: Why competing on price, speed, or service is a race to the bottom How to create your own category and become the go-to for a specific type of landlord ...
Want more clients shouting about your agency on social media, without having to ask? In this episode, we unpack how to build “magic moments” into your service that surprise and delight clients so much, they can’t help but post about it. These subtle touches not only boost your brand but drive real local exposure. If you’re ready to turn every instruction into organic marketing, this one’s for you. 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book? ✅ DM me the word “BOOK...
Want to boost your instruction rate? Start by helping vendors find where they’re going next. In this episode, I walk self-employed agents through the high-conversion strategy of next-home support — and how to use it to win more listings without more leads. 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book? ✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over. 📥 Want FREE materials to help get you your next ins...
This week we’re joined by Ev Foster, who leads Keller Williams Scotland, to unpack what it really takes to succeed as a self-employed estate agent today. We talk about: The biggest mindset shifts new agents needThe support structures that make the differenceWhy some agents thrive while others burn outAnd how leadership — especially for women — is evolving in the industryWhether you’re starting out, building a team, or just want a clearer picture of what success in estate agency looks like tod...
Today we’re diving into a topic that separates the good letting agencies from the truly great ones: team training. Whether you’ve got 2 staff or 52, consistent, up-to-date training is the key to delivering exceptional service, staying compliant, and scaling your business. In this episode, we explore why it matters, what to include, and how it benefits your team, your landlords, and your bottom line. 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book? ✅ DM me the word “BOOK” on...
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