Are you speaking your client’s language — or just shouting into the void? Too many estate agents try to market to “everyone,” but that only waters down the message and weakens results.

In this episode, we zoom in on how to define not just where your ideal clients live, but who they are — their age, lifestyle, income, interests, and values.

You’ll learn:

• Why broad marketing misses the mark every time
• How to profile your ideal client beyond geography
• Ways to tailor your message so it connects on a personal level

If you want marketing that truly engages the clients you’re after, this episode will help you stop guessing and start resonating.

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