Landlords Are Talking — Are You Listening? How to Turn Facebook Groups & Forums into a Lead-Gen Machine for Your Lettings Business
Description
What if your next landlord client is already telling you exactly what they need — right now — in a Facebook group or online forum?
In this episode, we dive into one of the most underused and underrated growth channels for letting agents: Landlord forums and Facebook groups.
Forget flashy ads and fighting for attention on portals.
This is about real conversations, real problems, and real opportunities to build trust, show your expertise, and win instructions — without spending a penny.
You’ll learn:
Where to find the right landlord groups online (and what to avoid) The 3-step system for building trust without being spammy or salesy How to turn everyday landlord complaints into content, clients, and conversations What to post, when to engage, and how to DM without getting blocked The weekly routine to turn these groups into a consistent source of leads
This is organic marketing done right — relationship-first, value-led, and tailor-made for letting agents who want to grow their managed portfolio with intention (and integrity).
Don’t just scroll. Start showing up where landlords are already asking for help.
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