Claim OwnershipUnlocking the Hispanic Market Podcast
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© 2025 Unlocking the Hispanic Market Podcast
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This podcast dives into business opportunities within the U.S. Hispanic market, focusing on how to connect with this influential consumer base. Hosted by Jorge Mañón, the podcast offers insights into demographics, cultural nuances, and effective marketing strategies.
If you're a business aiming to tap into this vibrant market, the podcast will provide expert advice and practical strategies to engage Hispanic consumers. Based on Jorge Mañón’s book, "Unlocking the Hispanic Market: Untapped Opportunities for Business Growth," highlights the economic power of the Hispanic population, which exceeds 65 million with a buying power of $3.2 trillion. Don't miss the chance to unlock significant growth potential!
34 Episodes
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Send us a text Hispanic seniors , La Generación Silver , are one of the fastest-growing and most influential segments in America. By 2060, nearly 1 in 4 U.S. seniors will be Hispanic. Yet, too often, they’re overlooked in marketing. In this episode of Unlocking The Hispanic Market, hosts Jorge Mañón and Lauren Hayes explore the purchasing power, cultural authority, and evolving lifestyles of older Hispanics. From healthcare and wellness to travel, technology, and family decision-making, La Ge...
Send us a text In the Hispanic community, celebrations aren’t just events — they’re cultural milestones and powerful economic drivers. From quinceañeras and weddings to Día de los Muertos and Navidad, fiestas shape how families spend, save, and share. In this episode of Unlocking the Hispanic Market, host Jorge Mañón explores how cultural traditions influence billions in spending across food, fashion, travel, entertainment, and digital platforms. Discover why businesses that understand the cu...
Send us a text How do U.S. Hispanics prefer to pay — and why does it matter for brands and businesses? In this episode of Unlocking the Hispanic Market Podcast™, Jorge Mañón explores the unique payment behaviors of the Hispanic community. From the cultural comfort of cash and the widespread use of prepaid cards, to the rapid adoption of mobile wallets like Zelle and Venmo, and the growing curiosity around crypto, Hispanics are transforming how America moves money. Discover why understanding t...
Send us a text Every year, U.S. Hispanics send billions of dollars back to Latin America, fueling families, communities, and entire national economies. In 2023 alone, remittances to the region reached a record $155 billion, with Mexico receiving over $63 billion — the majority sent from the United States. In this episode of Unlocking the Hispanic Market, host Jorge Mañón breaks down: 🌎 The scale and impact of remittances on Latin America and the U.S. Hispanic community 💳 How financial habit...
Send us a text In the Hispanic community, food is more than flavor—it’s heritage, identity, and emotional connection. From cherished family recipes to viral cooking content, la comida is shaping how U.S. Hispanics shop, share, and spend. In this episode of Unlocking the Hispanic Market, host Jorge Mañón explores how food influences brand loyalty, grocery habits, and digital culture—and why understanding the Hispanic kitchen is essential to reaching one of America’s most powerful consumer segm...
Send us a text 🎙️ Episode 27: Dreams Deferred – Hispanics, Immigration Status, and Economic Participation Immigration status quietly shapes the lives of millions of U.S. Hispanics—and their economic power. From undocumented workers and DACA recipients to mixed-status families, these communities contribute billions to the economy while facing unique challenges in housing, education, credit, and consumer access. In this episode, we explore how immigration status affects Hispanic financial behav...
Send us a text Why are so many Hispanic households still unbanked or underbanked in 2025? In this episode, we explore how culture, tradition, and trust shape the financial behaviors of the U.S. Hispanic community. From cash-first habits and informal saving circles (tandas) to challenges with home and auto loan approvals, we unpack the real reasons many Hispanics navigate money differently. You’ll also hear how financial institutions can better connect by moving beyond translation and into tru...
Send us a text Faith isn’t just personal—it’s cultural. In this episode of Unlocking the Hispanic Market, Jorge Mañón explores how religion and spirituality shape Hispanic consumer behavior, family dynamics, brand trust, and community engagement. From Catholic traditions and evangelical movements to modern spiritual expressions among Gen Z, faith continues to influence everything from household purchases to media habits. Learn how brands can connect authentically by aligning with values, not ...
Send us a text Latinas are rewriting the rules of influence in America—building businesses, leading households, dominating digital culture, and driving over $1 trillion in economic output. In this episode, Jorge Mañón dives into the unstoppable rise of U.S. Hispanic women. From entrepreneurship and education to brand influence and cultural leadership, Latinas are shaping the future of business, media, and identity. We explore how brands can go beyond clichés to connect authentically with one ...
Send us a text 🎙️ Episode 23: Crossing Borders, Building Brands – U.S. Hispanics and the Power of Binational Identity Many U.S. Hispanics live a rich, binational life—balancing traditions, relationships, and consumer habits across borders. In this episode, Jorge Mañón explores how this dual identity shapes everything from shopping and media to brand trust and emotional connection. We unpack how bicultural Hispanics travel, send remittances, follow influencers in multiple countries, and shop w...
Send us a text Hispanic masculinity is evolving. In this episode, Jorge Mañón explores how U.S. Hispanic men—especially Gen Z and Millennials—are reshaping identity, fatherhood, ambition, and self-expression. From the rise of emotionally present Latino dads to the growing influence of style, wellness, and entrepreneurship, we dive into the cultural forces driving this shift—and what it means for media, brands, and marketers. Learn how to connect with today’s Hispanic male audience by moving b...
Send us a text 🎙️ Episode 21: Abundancia & Aspirations – Wealth, Money, and Status in the Hispanic Mindset What does wealth mean in the Hispanic community? It’s more than money—it’s legacy, visibility, and pride. In this episode, Jorge Mañón explores how U.S. Hispanics view abundance, financial success, and aspiration across generations. From luxury spending and entrepreneurship to homeownership and generational wealth, discover how cultural values shape financial behavior—and how your br...
Send us a text 🎙️ Episode 20: From Telenovelas to TikTok – How Media Shapes the Hispanic Consumer From novelas and variety shows to TikTok and YouTube Shorts, Hispanic media has evolved—but its cultural power hasn’t faded. In this episode, Jorge Mañón explores how media continues to shape Hispanic identity, drive emotional connection, and influence what, how, and why people buy. Discover how your brand can adapt to the content habits of bilingual, bicultural, and mobile-first Hispanic audienc...
Send us a text 🇲🇽+🇺🇸=💪 Gen Z Hispanics are redefining identity, culture, and consumer power in the U.S. Bilingual, digital-native, and values-driven, they’re not just following trends—they're creating them. In this episode, Jorge Mañón explores how businesses can authentically connect with this dynamic generation and why understanding Gen Z Hispanics is key to future growth. Learn how to engage with the fastest-growing cultural force in the U.S.—on their terms. Cited sources: 📚 Cited Sources ...
Send us a text Faith & Futuro: Understanding the Role of Religion in the Hispanic Market Faith is more than belief—it's culture, tradition, and identity. In this episode, Jorge Mañón explores how religion shapes Hispanic consumer behavior, life events, and brand trust. Learn how businesses can respectfully engage during faith-driven moments and build deeper connections with the Hispanic community. Cited Sources & Data: Pew Research Center (2023): U.S. Latino Religious Affiliation Stu...
Send us a text In this powerful episode of Unlocking the Hispanic Market, we spotlight the unstoppable rise of Hispanic entrepreneurship in the U.S. 🇺🇸💼 We unpack key data showing the explosive growth of Latino-owned businesses and the game-changing role Latinas are playing as the fastest-growing group of entrepreneurs. From cultural values like resilience and ambition to the necessity that often fuels innovation, we explore what’s behind this entrepreneurial boom. But it’s not all smooth sai...
Send us a text 🎙️Welcome back to Unlocking the Hispanic Market, the podcast that helps you connect authentically, strategically, and profitably with the fastest-growing consumer segment in the U.S.—the Hispanic community. This episode is Cultura y Compra -How Culture Drives Hispanic Buying Decisions. Cultura y Compra—because in the Hispanic market, culture isn’t just a backdrop—it’s the blueprint for how buying decisions are made. If you’ve ever wondered why some brands win big with His...
Send us a text While Hispanic homeownership continues to rise, bridging the gap in financial access and education remains crucial. Many Latino buyers encounter obstacles such as limited credit history, high debt-to-income ratios, and unfamiliarity with mortgage processes. However, innovative solutions are emerging to empower this community. Bilingual financial literacy programs, alternative credit assessment models, and community-driven homeownership initiatives are vital in breaking down the...
Send us a text Hispanic homeownership in the U.S. is experiencing rapid growth, making this demographic an important market for real estate. Despite this progress, many Latino buyers still face significant barriers, including access to credit, affordability issues, and a lack of financial literacy. Cultural factors also play a vital role in home-buying decisions, such as emphasizing family involvement and preferences for alternative lending practices and Spanish-speaking professionals. Recogn...
Send us a text This episode reviews a compilation of resources and explores the complex landscape of Hispanic health in the U.S. It highlights disparities in access to care and insurance coverage, contributing to higher rates of certain chronic diseases among this population. Economic factors often drive many Hispanics to seek more affordable medical care in Latin America, including Mexico. Additionally, cultural beliefs and preferences for traditional medicine influence healthcare decisions ...
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