Episode 18: Faith & Futuro -Understanding the Role of Religion in the Hispanic Market
Update: 2025-04-19
Description
Faith & Futuro: Understanding the Role of Religion in the Hispanic Market
Faith is more than belief—it's culture, tradition, and identity. In this episode, Jorge Mañón explores how religion shapes Hispanic consumer behavior, life events, and brand trust. Learn how businesses can respectfully engage during faith-driven moments and build deeper connections with the Hispanic community.
Cited Sources & Data:
- Pew Research Center (2023): U.S. Latino Religious Affiliation Study
https://pewresearch.org - NielsenIQ: Hispanic Consumer Faith and Values Report
https://nielseniq.com - ThinkNow: Faith and Hispanic Cultural Identity (2022)
https://thinknow.com - Latino Donor Collaborative: U.S. Latino Influence Report (2023)
https://latinodonorcollaborative.org
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