Episode 21: Abundancia & Aspirations – Wealth, Money, and Status in the Hispanic Mindset
Description
🎙️ Episode 21: Abundancia & Aspirations – Wealth, Money, and Status in the Hispanic Mindset
What does wealth mean in the Hispanic community? It’s more than money—it’s legacy, visibility, and pride. In this episode, Jorge Mañón explores how U.S. Hispanics view abundance, financial success, and aspiration across generations.
From luxury spending and entrepreneurship to homeownership and generational wealth, discover how cultural values shape financial behavior—and how your brand can connect through trust, storytelling, and emotional relevance.
📚 Cited Sources & Research:
- Latino Donor Collaborative (2023): U.S. Latino GDP & Wealth Trends
https://latinodonorcollaborative.org - NielsenIQ (2023): Hispanic Consumer Financial Behavior Study
https://nielseniq.com - McKinsey & Company (2022): Economic State of Latinos in the U.S.
https://mckinsey.com - ThinkNow Research (2023): Wealth and Aspirational Branding in the Hispanic Market
https://thinknow.com - Stanford Latino Entrepreneurship Initiative (2023): Latino Business Ownership & Economic Impact
https://gsb.stanford.edu
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