Episode 23: Crossing Borders, Building Brands -U.S. Hispanics and the Power of Binational Identity
Description
🎙️ Episode 23: Crossing Borders, Building Brands – U.S. Hispanics and the Power of Binational Identity
Many U.S. Hispanics live a rich, binational life—balancing traditions, relationships, and consumer habits across borders. In this episode, Jorge Mañón explores how this dual identity shapes everything from shopping and media to brand trust and emotional connection.
We unpack how bicultural Hispanics travel, send remittances, follow influencers in multiple countries, and shop with heritage in mind—not just convenience. For marketers and businesses, understanding the binational mindset is the key to authentic engagement and long-term loyalty.
Tune in to discover why the Hispanic market isn’t just one audience—it’s a cultural and economic bridge between two worlds.
đź“š Cited Sources & Research
- Pew Research Center (2022) – Latino Identity and Ancestral Connection
https://www.pewresearch.org - World Bank (2024) – Remittances to Latin America and the Caribbean
https://www.worldbank.org - MMGY Travel Intelligence (2023) – U.S. Hispanic Travel Market Report
https://www.mmgyintel.com - Nielsen (2023) – Latino Media and Cross-Cultural Consumption
https://nielseniq.com - ThinkNow Research (2023) – Bicultural Influence on Hispanic Consumer Habits
https://thinknow.com - Mañón, Jorge (2023) – Unlocking the Hispanic Market: Untapped Opportunities for Business Growth
https://a.co/d/bMCNSx0
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